ReimaginePR

JUNE 18, 2015

I saw only one Ice Bucket Challenge video that discussed the fear and horror of living with (and dying from) ALS. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Shock won’t sell for much longer.

Airlines 120

Airlines Viral Government Local 120

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Pictures and videos are very helpful to include, where possible and relevant, for several reasons. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

APRIL 5, 2017

It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. It is an amazing gift to invite them into our spaces.

Report 225

Report Media Advertising Advertising 225

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Government officials. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station.

Film 48

Film Marketing YouTube Advertising 48

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Last year, for instance, we cut back on media stories when we saw their average performance had slipped, but we set a new goal to launch a pilot video series because our audience told us they were interested in more multimedia.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111