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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? government had replaced all living birds with secret drones and sophisticated robotic replicas to spy on Americans. How Real is your Reputation?

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How Ukraine Is Winning The PR War

ImPRessions - Crenshaw Communications

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. government and others urged him to evacuate and offered help, Zelensky refused to budge. As the U.S. Aided by U.S.

Video 368
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment?

Viral 52
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Top five PR Disasters of 2022 so far

Prohibition

From governments comms gone wrong (again!) Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 No one cared.

Crisis 62
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PR's Transformation: Shifting from Expense to Profit Center

Presspage

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

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Can Your Reputation Withstand Increased Surveillance?

David PR Group

Any misstep could turn into an online reputation issue within moments. Restaurants, retail stores, banks, government buildings and even your neighbors are equipped with cameras, so if you are walking your dog, depositing your paycheck or just grabbing a cup of coffee, there may be video evidence of it somewhere. Let me know.

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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. A government could be unsettled by a foreign player. Not this time.

Media 74