Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. It’s a brutal level of abstraction.

Google 119

Google Data Government Social Media 119

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. More channels.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

AUGUST 30, 2022

Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. Meltwater has offered a similar integration for several years now, but this is the right direction for measurement. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. This year, I’ve seen enterprise brands started to come to grips with the harsh reality that they have dozens of departments and LOBs creating content in silos, with little brand governance and quality control. It’s chaos.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Games are generally fun.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. The company has been self-funded to date. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

Rock the Status Quo

JANUARY 22, 2015

If you are one of those companies that doesn’t invest in SEO ( big mistake! ), it might even rank better than your own website, making it a critical touchpoint for those looking for information on you. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Production.

Tools 71

Tools Marketing Enterprise Software 71

PeakMetrics Insights

MARCH 13, 2019

By monitoring millions of press releases, media feeds, government databases, and other sources, CivicFeed can alert a nonprofit the second something changes. Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. Connect and Engage. PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Waxing UnLyrical

SEPTEMBER 28, 2010

.&# On what system Pepco has of working with other departments during a crisis: “Pepco brings together representatives from Corporate Communications, Customer Care, Regulatory Affairs, Government Affairs, and Operations to work together in our Joint Information Center (JIC) during a crisis. These fine folk did: Jan.

Social Media 61

Social Media Media Crisis Energy 61

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. For me, as a local government employee, there are clear political boundaries. Cyrus is director of audience development at SEO bible Moz. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

FEBRUARY 2, 2017

Trust in business, government, NGOs and the media all declined this year. The measure of trust between the well-informed public and the general population is getting further apart. If you do not yet have SEO under your belt make it a priority. The 2017 Edelman Trust Barometer has some interesting data for PR practitioners.

System 100

System Training Engineering Employee 100

Waxing UnLyrical

OCTOBER 25, 2010

And there are several other factors that go into creating an environment where we’re comfortable enough to talk about certain issues, as Herwin Icasiano pointed out when I was discussing this with him; government support (or lack thereof), the law of the land, and so on. But I do think they are three core elements.

Twitter 99

Twitter Measurement Facebook Blogging 99