Remove Financial Remove International Remove SEO
article thumbnail

Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s So, SEOs need to think differently about how we build and work with brands. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. It’s a great read —check it out here.)

SEO 62
article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

You can also choose to have your press release sent to regional, national, or international media. SEO value: Since Google made press releases nofollow links, SEO impact is less likely. For companies that are publicly traded, financial announcements always warrant a newswire distribution due to timely disclosure regulations.

SEO 279
article thumbnail

PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. First, let’s discuss creativity. With 5,000 U.S. With 5,000 U.S.

Agency 223
article thumbnail

5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. In a fast recovery, this is a disadvantage. “PR cannot fix an economic slump.

article thumbnail

Is Your Brand Messaging Recession-Ready?

Shift Communications

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

article thumbnail

Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. To my mind, it resembles closely what we saw during the financial crash. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR.

Agency 117