Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story. Whatever the outcome, it’s likely to yield fascinating material for content.

Storytelling 149

Storytelling Data Survey Financial 149

Burrelles Fresh Ideas

OCTOBER 17, 2023

Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures. Ransomware incidents: Ransomware has emerged as one of the most pernicious and financially damaging cyber threats.

Education 111

Education Employee Measurement Agency 111

Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. MD Financial’s Medical School Cost Calculator.

Banking 93

Banking Content Marketing Examples Industry 93

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

If the business is acting differently than others, that can be a story, but even a different opinion about industry trends, the future of your business category, customer behavior, or the financial markets can help distinguish a business leader as an interesting thinker. Turn over every stone. To sum it up, help the journalist help you.

Pitching 140

Pitching B2B Infographics Study 140

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities. Last year, Shawna Dennis, who leads marketing for MD Financial, said: “No one questions a brand’s need for a website. Content should be non-negotiable, too.”

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” When I am seeking to access financial data. This makes sense considering that the key financial data is very redundant on their Bloomberg terminals, etc.

Infographics 120

Infographics Comparison Financial Study 120

Sword and the Script

SEPTEMBER 14, 2019

Study the media. That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey.

Survey 76

Survey Media Relations Report Media 76

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. Since 2012, the study has evolved. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

Cision

MAY 12, 2017

Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 149

Infographics Comparison Retail Study 149

ImPRessions - Crenshaw Communications

JULY 18, 2017

As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends.

Survey 136

Survey How To Construction Data 136

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They’re often used as announcements for: Upcoming events New product or service releases Changes in management Study results Financial news Branding launches New business models.

Infographics 105

Infographics SEO Writing Pitching 105

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 71

Survey Trends Communications Storytelling 71

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They’re often used as announcements for: Upcoming events New product or service releases Changes in management Study results Financial news Branding launches New business models.

Infographics 52

Infographics SEO Writing Pitching 52

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Additionally, the Rivel Research study also confirmed that 75% of institutional investors want your earnings release (in full) in the work terminal.

Infographics 153

Infographics Comparison Study Retail 153

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). market its recent content offer of a customer journey infographic. Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). You know, like October is National Financial Planning Month. I actually have a client who just did 30 tips, 31 tips for every single day, financial planning tips. Check out this comprehensive list: Share an inspirational quote.

How To 130

How To Video Interviews YouTube 130

Contently - Strategy

APRIL 24, 2019

For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionately with content that triggers nostalgia.”. Let these trends influence your latest goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Critical Mention

AUGUST 29, 2018

A study by Visual Teaching Alliance showed that visuals are processed better–60,000 times faster than any text. Different types of visual content include images, videos, infographics and GIFS. Content with visuals also has a great lifespan online.

Social Media 61

Social Media Media Infographics Financial 61

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. You should not start with three pages of A4, but a tweet, an infographic or a video. In the case of financial information and appointments this is fit and proper.

Media Relations 115

Media Relations Media Print Newspapers 115