Culpwrit

 

By David Albritton

Here’s the situation: you’re a mid-level professional who has strong aspirations to become a senior executive later in your career. You’ve begun to do the extra work to continue honing your functional and/or technical skills and leadership savvy and believe you are now poised to take the next step: executive leadership.

However, there is still a critical prerequisite you will need to add to your skill set – financial fluency.

For future C-Suite executives, understanding everything from organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports is not a ‘nice-to-do,’ it’s a “must-have.” It’s the bedrock of sound decision-making, strategic planning, and ultimately, success.

Imagine being in a crucial strategic meeting, discussing a potential acquisition, but feeling lost when terms like “discounted cash flow” and “synergies” are thrown around. Or picture yourself presenting your innovative new project, only to be stumped by questions about its impact on the bottom line. These scenarios highlight the blind spot that financial illiteracy creates for aspiring executives.

Remember this – financial fluency isn’t about becoming a mini-CFO; it’s about developing the financial intelligence to ask insightful questions, make informed decisions, and confidently navigate complex business scenarios.

Why Financial Fluency Matters

Strategic Decision-Making: Executives are architects of the organization’s future, and financial fluency provides the blueprint. Understanding financial statements, interpreting key metrics, and forecasting cash flow empower you to make informed decisions that drive growth and profitability.

Effective Communication: As an executive, you’ll no longer be beholden to finance teams for translation. You’ll speak the language of investors, board members, and stakeholders, building trust and confidence through financial transparency and clear communication.

Enhanced Collaboration: Financial fluency fosters a collaborative culture. When everyone understands the numbers, departments break down silos, align strategies, and work together to achieve shared goals.

Increased Confidence: Grasping the financial levers of the business builds confidence in your own judgment and leadership capabilities. It allows you to navigate complex situations with poise and make bold decisions without fear of the unknown.

Building Your Financial Toolkit: The good news is financial fluency isn’t an exclusive club reserved for accounting wizards. It’s a skill that can be cultivated through dedication and the right resources.

Here are some suggestions to get you started:

Demystify the Basics: Start with core concepts like income statements, balance sheets, and cash flow statements. Online courses, executive training programs, college courses and even well-written business books can be your guides.

As he was poised to become a corporate Chief Communications Officer in 2011, Coach David recognized his shortcomings in this area and chose to attend a week-long course at the Wharton School of Business entitled, “Finance & Accounting for Non-Financial Managers.” It was a game changer. There are many similar courses at colleges and universities around the world, so if you recognize you have a major shortcoming in this area, you may consider enrolling in one.

Also, as shared in a previous edition of the “Career Growth Catalyst” newsletter, there are three books that Coach David highly recommends to his coaching clients for building their financial acumen:

• Business Essentials for Strategic Communicators
• Business Acumen for Strategic Communicators – A Primer
• Master Business for Strategic Communicators

Note: All three books are co-authored by DePaul University professors (Matt Ragas and Ron Culp) and while they are primarily written for professionals in the Public Relations/Communications profession, the information contained within is very relatable and transferable to people across all professions. Their fourth book, Business Acumen for Strategic Communicators: The Workbook will be published this fall. 

Practice Makes Perfect: Don’t shy away from financial analysis, even in your current role. Ask insightful questions during budget meetings, analyze departmental reports, and seek opportunities to participate in cross-functional projects with a financial element.

Find a Mentor: Seek guidance from seasoned executives who can translate financial theory into practical business insights. Their real-world experiences can provide invaluable perspective and accelerate your learning curve. In Coach David’s experience in public companies, his best sources of financial learning resided with the individuals in the Investor Relations function, as well as those who support the corporate earnings cycle in Corporate Communications. Invite one or more of those folks to a fancy lunch and humbly ask for help and support on your learning journey. You’ll be glad that you did! Starbucks gift cards are also great rewards for those who go out of their way to help you too.

Embrace Real-world Applications: Apply your financial knowledge to everyday situations. Analyze personal investments, understand your home loan terms, and track your own budget with a critical eye.

Financial fluency is not about mastering obscure accounting formulas; it’s about understanding the story the numbers tell. It’s about seeing the invisible lines connecting decisions to outcomes, investments to returns, and strategies to profits. It’s about being not just a leader, but a financially empowered leader, equipped to navigate the complexities of the business world with confidence and clarity.

So, as you climb the corporate ladder, remember, the key to unlocking the executive suite isn’t just vision, but vision informed by the power of numbers. Make financial fluency your passport to the C-Suite and watch your leadership journey take flight.

David J. Albritton, ACC is an accredited executive/leadership/career coach and Managing Director at CRA | Admired Leadership. He spent more than 30 years in the PR/Comms profession, which includes time as the Chief Communications Officer at Exelis Inc., in addition to serving outside of our profession as President, General Motors Defense.  Reposted with David’s permission, this post also appears today on his LinkedIn page.