Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Above all, know your business, your industry and the news media well enough to anticipate what will draw reporters and others. Here are a few areas every online newsroom should offer: 1. ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

Beyond PR

APRIL 11, 2018

Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JANUARY 28, 2020

For instance: Is there a major social-media movement that your client can get behind? If you have clients in need of interview coaching, these successful awards-show speeches can be a great example of the middle ground between riffing and over-preparation. Can the product you’re marketing capitalize on a current trend?

Case Study 176

Case Study Healthcare Film Brand 176

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Storytelling is an effective approach to many communication challenges.

Film 80

Film Social Media Storytelling Writing 80

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Set the Stage for Interviews. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders.

Film 120

Film Creativity Brand Branding 120

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

JULY 15, 2016

By housing a variety of assets in the multimedia news release, OUE makes it easy for media, tourists and other audiences to check out construction of the observation deck and slide, the pyrotechnics show, and interviews with guests who rode the Skyslide.

Film 40

Film Enterprise Construction Video 40

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television.

Sports 113

Sports Travel Television Agency 113

Beyond PR

SEPTEMBER 6, 2016

Hamill first voiced The Joker in 1992 for Batman: The Animated Series, and has gone on to play the character more than any other actor, voicing him in other spin-off series, films and video games. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. In a word, content.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? What is your favourite occupation in PR?

Energy 53

Energy Measurement Internal International 53

prTini

JUNE 5, 2015

(In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. If you’re going to spend time and resources filming, you want to make the most of it, right?)

Video 28

Video Tools Fashion Film 28

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

NOVEMBER 30, 2018

Volvo manages a YouTube channel specifically for its trucks, and one of the best series it released on its channel was 2016’s “The Search,” a full season following professional driver and fuel efficiency advocate Christian Scheiflinger as he interviewed like-minded people. Commit to a variety of video formats.

YouTube 111

YouTube Video Marketing Guidelines 111

Contently - Strategy

MAY 10, 2024

Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Through storytelling, thought leaders can share their journeys, challenges, and successes, creating a relatable and inspirational experience that written content often struggles to match.

Leadership 98

Leadership Video B2C Interviews 98

Contently - Strategy

JULY 31, 2019

As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. ” Functionally, it’s fluff. .”

Content Marketing 111

Content Marketing Marketing Media SEO 111