ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”

Storytelling 34

Storytelling Television Radio Media 34

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Radio 92

Radio Television Social Media Sports 92

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. We’ve seen this with hyper-partisan Facebook pages that spread false information and fuel stereotypes and biases. You’ve worked in multiple mediums — podcasts, web series, television.

Conference 77

Conference Internal International Travel 77

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” And if you want to discuss developing new channels for your storytelling, let me know.

Television 75

Television Groups Storytelling System 75

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. So for social platforms like Facebook, clicks are most important.". See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Here’s where the art of storytelling takes place. The sounds of dings are common and seeing images are a part of our daily lives.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

MARCH 11, 2024

NEWSnet is an American news-oriented free-to-air television network and newscast production company. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. In college I switched from broadcast journalism to documentary journalism, trying to take on long form storytelling.

Automotive 92

Automotive Meeting Report Journalism 92

5W PR

AUGUST 31, 2020

Nonetheless, many PR pros don’t use GIFs since they consider them as a humor tool characterized by brief clips from popular television shows. On the selected platform, PR pros should select a template that’s suitable for Facebook covers. Storytelling. Create Appropriate Frames. These include: • Show a Brand’s Personality.

Strategy 166

Strategy Product Launch Television Storytelling 166

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . Remember when organic reach on Facebook approached 50%? In a previous life, Dan worked in television news, anchoring and reporting in Ohio, Iowa, Michigan and Tennessee. So hello from the other side.

Strategy 40

Strategy Brand Branding Journalism 40

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 10) Amy Porterfield. Online Marketing Made Easy. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Credibility: Why Content Marketing also needs PR . The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225