Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. What is the #1 thing you try to express to new clients when you bring them on board?

Journalism 78

Journalism Social Media Radio Fashion 78

Waxing UnLyrical

NOVEMBER 4, 2015

PR school taught people why great writing is an essential part of the profession. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Use brevity in your writing and try to think of images that can better convey your points.

Mobile 40

Mobile Film Media Training Video 40

Stuart Bruce

JUNE 24, 2015

There appeared to be an acceptance that PR is synonymous with media relations and ‘earned’ media, perhaps with a bit of ‘owned’ thrown in and Facebook, Twitter, Instagram etc means we’ve started to get a grip with ‘shared, but ‘paid’ is something new. It was just PR.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. A recent study in Science magazine furthers this idea, by concluding that reading novels "uniquely engages the psychological processes needed to gain access to characters' subjective experiences." In short, they matter.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. First Canvas or Direct Lead Generation ad in JCB’s history and one of the first on Facebook! Our adverts hit hundreds of thousands of people in the industry.

Case Study 28

Case Study Social Media Study Media 28

Buzzstream

NOVEMBER 7, 2017

Coming from a country where endless phone calls to journalists and influencers, befriending them on Facebook, and ‘bribing’ them with small gifts are accepted outreach tactics, I was only familiar with these aggressive approaches, which were very different from my personal idea of leveraging soft skills and building real relationships.

Fashion 48

Fashion Pitching Tools Resources 48

PR Conversations

JULY 20, 2015

Earned media—advance profiles and positive reviews—particularly from The Fringe Toronto’s official media sponsor, NOW Magazine , remains important. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. In particular, how much credibility and weight they gave to individual theatre critics.

Community 40

Community Print Twitter Creativity 40

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. From that point, we don’t know if that magazine has been purchased. We don’t know whether that magazine was put into a dentist surgery and four people read it.

Consumer 78

Consumer Measurement Local Data 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win. Want to learn Ann’s writing rules for PR? Facebook curates which content you see. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Journalists produce 10+ articles per week. Politics complicated PR and business communications.

Survey 178

Survey Marketing B2B Study 178

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. website resources section, newsroom, blog, Twitter, Facebook, YouTube, Vine, Instagram, Pinterest, etc.). Determine Themes for Your Content. Assign the Work With Deadlines.

How To 52

How To Pinterest Resources Writing 52

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Organic reach on Facebook was clocked at just 5 percent in April 2020.). 88 Acres: How Microsoft Quietly Built the City of the Future… It reads like the title of an award-winning magazine feature.

B2B 85

B2B Content Marketing Trends Marketing 85

Beyond PR

APRIL 6, 2016

For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Include broadcast, print, online, and social outlets in your brainstorming, then decide which media types and individuals may be the most appropriate to target.

Pitching 40

Pitching Media Radio Print 40

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Many of those images show up in magazines, newspapers and blogs, she says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

NOVEMBER 10, 2020

As a magazine journalist, I received up to 300 emails per day. Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. So when writing your pitches, avoid including too much fluff or making them dig for the main story. “The Get weekly exclusives (find a celebrity, conduct the interview etc.).

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Here's how: 33 Content Marketing Promotion Ideas. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Is Taylor really composing every tweet, writing every post and personally popping each image online? Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. We knew whatever Retrevo did on the PR front had to compete in the crowded space of tech-related news pitches, ideas, and stories, which are often dominated by companies like Apple, Google, Facebook, Twitter, YouTube and Amazon.

Pitching 49

Pitching Fashion Report Twitter 49

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. The same is true in print. Re-write white papers as long form contributed articles. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016.

Content Marketing 60

Content Marketing Publicity Marketing Television 60