PR for Anyone

SEPTEMBER 1, 2021

So things related to the New Year, healthy habits, healthy eating ,exercise, organization. Now, if you’re interested in landing in a national publication, you need to start looking at stories related to January. I know you’re thinking, “it’s September!” But they really are four months out. What are those things in January?

Pitching 130

Pitching System Google Local 130

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Very basically, always, always remember to align your business goals with your PR goals. Connect with her on LinkedIn.

Strategy 88

Strategy Analysis Small Business Measurement 88

Waxing UnLyrical

AUGUST 8, 2019

Most businesses make the mistake of setting up their accounts Instagram accounts just because they fear that they would get left behind by the competition without bothering to think about what they really want to achieve from the exercise. It’s really very important to define the goals to achieve measurable success on Instagram.

Instagram 67

Instagram SEO Exercises Social Media 67

Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. SurveyAct – New Online Survey Tool for Small Business Owners. And this is a fun and interesting exercise that could ultimately provide you with some very cool blog headlines.

Blogging 78

Blogging Exercises Survey Google 78

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story? They tell stories.

Pitching 40

Pitching Media Small Business Writing 40

Karen Freberg

FEBRUARY 15, 2019

The clients too range from small businesses to large entities, and even some from outside of Australia. Exercise of course has been another thing that we both enjoy – and Karen took me to a boxing class before our lunch meeting regarding an industry event. Perception of USA marketing influencers.

Social Media 48

Social Media Education Exercises Tools 48

Waxing UnLyrical

FEBRUARY 19, 2013

I had some entrepreneurs tell me that starting a business is like starting a band: Take EVERY gig. Investigate a specific market so you have less competitors and more specialization. I explicitly explain to people that I am writing business materials. But I’m also not going to position as a full-service marketing firm.

Writing 94

Writing Education System Exercises 94

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Prohibition

JANUARY 7, 2022

Crisis management is not just about being on hand for a fire-fighting exercise. Whether you’re a startup, small business or a small department in a large corporation, having a PR team is not required but it certainly helps. In most cases, this individual is a PR expert. How do they protect information?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Not the quality of your close relationships (albeit that’s a close second), not whether you smoke, booze, exercise, or are fat or thin. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

FEBRUARY 9, 2016

The Frozen Frog Lesson of Content Marketing. Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. Organic search is target marketing. Fleeting moments to provide answers. Photo credit: Snopes.com.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

MARCH 14, 2016

Facebook (by size, time-on-site and revenue per user ) is still the behemoth social platform, yet lead generation with Pages is an exercise in futility. With Lead Gen cards you pay-per-lead in a variable cost auction (similar to AdWords, except that you only pay per conversion).

Enterprise 120

Enterprise Small Business Facebook LinkedIn 120

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4:

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

MAY 9, 2020

Industrialised marketing techniques have been retrofitted onto the internet. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Businesses in these markets have cut costs and sought government help in order to survive the crisis. It’s a fine line to tread.

Brand 157

Brand Branding Travel Crisis 157