PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more.

Trends 246

Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story? They tell stories.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Very basically, always, always remember to align your business goals with your PR goals. Connect with her on LinkedIn.

Strategy 88

Strategy Analysis Small Business Measurement 88

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105