Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

JULY 5, 2023

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” Am I going to get media calls?

Exercises 86

Exercises Public Affairs Conference Education 86

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. So, the current state of affairs is that we’re all continuing to learn and adapt AI to our professions.

Journalism 155

Journalism Public Affairs Ethics Technology 155

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. What are some of the ways you’ve built relationships with the media? Social media is incredibly important.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina.

Television 120

Television Public Affairs Pitching Healthcare 120

PRSay

JULY 14, 2021

Find more event details here. She is now just the ninth host for the longest-running prime-time news and public affairs program on television. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. Beginning on Oct. ICON continues on Oct.

Conference 148

Conference Public Affairs Report Television 148

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS.

Public Affairs 49

Public Affairs Sports Engineering Local 49

PRSay

NOVEMBER 2, 2017

Faculty talk trends and current events. Students write about a current event and critique the assessment. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills. “By

Communications 120

Communications Case Study Training Reputation 120

PRSay

MAY 23, 2022

While it’s unusual for a PR firm to work for state prosecutors in a criminal trial, Ellison brought FGS on to help with the challenge associated with prosecuting a case that drew massive worldwide and public attention. And each day, we would give the attorneys a quick read-out of the themes we were seeing in the news and on social media.

Ethics 143

Ethics Public Affairs Television Social Media 143

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey. Kevin Anselmo, Experiential Communications.

Creativity 40

Creativity Public Affairs Policies Survey 40

Solo PR Pro

MAY 8, 2018

Event planning. Government relations. Investor relations. Media buying. Media relations. Public affairs. Corporate communications. Direct advertising. Fundraising. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Journalism. Market research. Promotions.

Public Affairs 40

Public Affairs Internal International Community 40

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. Ivan joined the six person media team at the university.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR. For the original blog, please visit here. Don’t wait until something goes haywire.

Agency 64

Agency Technology Meeting Software 64

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. Then look at the qualifications and expertise of the source.

Journalism 52

Journalism Training Consumer Tools 52

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. Get access to personal networks with stakeholders, influencers, and publics.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

PR Conversations

JANUARY 29, 2015

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups.

Community 40

Community Employee Local Groups 40

Stuart Bruce

JUNE 24, 2015

My bemusement and came from the realisation that so many people still don’t really have a clue about what public relations really is. Paul Holmes says that “public relations finds real stories and shares them. If it is new to you then you’ve been doing public relations wrong all along.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

JULY 17, 2018

Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. Social media is an incredible tool for reaching all of an agency’s publics. One publication you read regularly is….

Government 90

Government Publicity Public Affairs Agency 90

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. Then there’s the specific technical skills of media relations and internal communications. As a public affairs officer, you’re working to make sure that people understand the implications of the decisions that they’re making.

Internal 66

Internal International Conference Public Affairs 66

PR Conversations

MAY 9, 2017

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. When I worked in media relations, it was all I wanted to do. These leaders believe in the power and value of public relations.

Energy 53

Energy Measurement Internal International 53

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. Leverage Public Relations: Public relations will significantly amplify your communications strategy. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators? For the original blog, please visit here. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

MARCH 17, 2014

This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc. Stuart Bruce (@stuartbruce) March 11, 2014.

Communications 153

Communications Conference Groups Reputation 153