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How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . So will joining social media conversations about the news.

How To 334
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. No category was left untouched. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 129
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The Case for Paying for Awards

The Awards Blog

In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. Such researchers may have been following a particular sector or vertical, and have deep knowledge of the handful of vendors in the category. Still think it’s a scam? Talk to us.

Course 87
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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. PR tech news mentions.

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Is PR is sending more pitches during COVID-19? [PR Tech News]

Sword and the Script

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media.

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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. Join him on July 17 at 3 p.m.

Exercises 101
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Advice for PR and Journalism Students

Journalistics

If you suspect you fit into this last category, I encourage you to pay attention this one time to what you are reading. Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Life During College (The Fun Stuff).