Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MARCH 17, 2015

For a while I thought it was just SEOs trying to build links. Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea). That’s both good and bad for those with a strong work ethic. What amazes me is that there has never been a better time for media relations.

Pitching 60

Pitching SEO Media Relations Report 60

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. Do press release distribution services have SEO value? Media relations is hard , and they are afraid they won’t get coverage if they don’t use an expensive service. I think there are three primary reasons for it.

Financial 89

Financial Video Survey Google 89

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO). A single misstep can lead to a public relations nightmare, causing reputational damage.

Ethics 103

Ethics Trends Social Media SEO 103

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: Code of PR Ethics? ). The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 26, 2020

Most of the innovation is driven outside the PR industry typically from sales or SEO, but there are examples from within the PR industry. Budgets and the business of free There traditionally hasn’t been a line item in a budget for tools in PR agencies and communications teams beyond a media relations database and media monitoring.

Tools 175

Tools How To Agency SEO 175

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Blew my mind. Oh, and our Halloween parties are legendary.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

DECEMBER 20, 2018

Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect. It is the pre-eminent coaching organization in the world and has extremely high standards, especially in the area of ethics.

Leadership 85

Leadership Training Agency Groups 85

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 96

Social Media Marketing Media Creativity 96