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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

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Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials. While this holds some truth, it is just the tip of the iceberg for this generation.

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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

Mail Online Oprah Winfrey’s decision to promote Meghan Markle’s new range of vegan coffee to her 19.2million Instagram followers was worth at least $1million and is probably the most valuable piece of free publicity in history, experts told MailOnline today. Would Harry, who is 6th in line to the throne do this?

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What Lies Ahead for Public Relations in 2018?

PRSay

Tech companies have made huge financial bets on all of these innovations. Additionally, anticipate dramatic increases in video content — and with it, much greater use of Snapchat and Instagram, complementing the current PR social media emphasis on Facebook and Twitter. the blink-and-you-miss-it nature of Snapchat).

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