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The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom.

Ethics 113
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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz.

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. A strategic PR campaign can influence the buying decision. Here’s how B2B PR supports sales. B2B PR educates customers. B2B PR conveys expertise.

B2B 170
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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? Go Gators! –

Ethics 91
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Socially Unacceptable Podcast – Unleashing the Power of AI in Marketing with Andrew Bruce Smith

Prohibition

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. How do we ensure transparency with clients when using AI for PR tasks? How do we ensure transparency with clients when using AI for PR tasks?

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Socially Unacceptable Podcast – Unleashing the Power of AI in Marketing with Andrew Bruce Smith

Prohibition

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. How do we ensure transparency with clients when using AI for PR tasks? How do we ensure transparency with clients when using AI for PR tasks?

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Being Loyal Can Teach Hard Truths in a Hurry

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 91