Mark My Words

FEBRUARY 10, 2021

What follows is a barrage of technical language and spaceship jargon that only an engineer at Space X could fully understand. But if, as Wikipedia says, sci-fi writers use jargon to ‘give an impression that they know things that their readers or listeners do not’, what is its purpose in PR circles? Who are we trying to deceive?

Wikipedia 60

Wikipedia Film Radio Travel 60

David PR Group

DECEMBER 2, 2016

But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. If you don’t believe me, ask Wikipedia (cue groans.) Do you have your search engine marketing people in charge of this? So reputation involves search engine marketing, PR and customer service, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

The Resolution Blog

NOVEMBER 8, 2019

For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail.

SEO 120

SEO Google Wikipedia Web 120

Melissa Agnes

MARCH 31, 2015

Wikipedia , “the world’s most successful online encyclopedia.” ” It ranks extremely well in the search engines and is a crowdsourced initiative. There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. However, this post is not about those rules.

Wikipedia 160

Wikipedia Industry Healthcare Crisis Management 160

Melissa Agnes

FEBRUARY 19, 2015

I say “possibly above” because often Google’s “in the news” section is the first set of results found for a news-worthy topic in the search engine results pages (SERP). You’ll notice that “in the news” is even above his Wikipedia page at the time of this search.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Presspage

JULY 25, 2018

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. Unlike email, web pages are indexable on search engines, driving traffic to your site.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Estee Lauder is using Messenger bots for a mascara sales campaign.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The new currency of the Web, as Seth Godin calls it, is the attention economy.

Wikipedia 81

Wikipedia Web Google Engineering 81

Where the Fishermen Ain't

OCTOBER 25, 2013

This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . While it’s presently naïve to think that more than a small number of companies will go so far as to, say, lay their product-design or engineering plans out there for the world (and competitors) to see, I do believe that there is still a lot.

Publicity 39

Publicity Wikipedia System Community 39

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines. Engineers at some point had to build a bridge.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

JUNE 26, 2018

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. At a marketing agency, no day is like the day before. Welcome to agency life.

Industry 58

Industry Insurance Insurance Resources 58

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And that brings up an excellent point — do search engine and social media companies have a moral responsibility to protect the public from fake news? And the worst part? Where does that obligation begin and end?

Google 225

Google Facebook Wikipedia Engineering 225

Flatiron Communications

APRIL 15, 2015

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ ’ John Doerr speculated that it would be more important than the Internet.”

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Doctor Spin

MARCH 19, 2023

In Wikipedia. In Wikipedia. In that case, the PR team may measure the number of media mentions, social media engagement, website traffic, and search engine rankings. In Wikipedia. In Wikipedia. 2 The medium is the message. 2023, February 25). The medium is the message. 2023, February 25). 2023, February 25).

Measurement 52

Measurement Communications Wikipedia Social Media 52

Doctor Spin

NOVEMBER 5, 2023

In Wikipedia. PR Resource: The 7 Graphs of Algorithms The 7 Graphs of Algorithms Search engines, social networks, and online services with large user bases all have a wealth of data to design and optimise the user experience. In Wikipedia. 1 Signal propagation delay. 2023, April 13). 2023, April 13).

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 13

Technology Software Company Marketing 13

Burrelles Fresh Ideas

JUNE 27, 2023

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. First, let’s talk briefly about how the press release has evolved since its inception — specifically over the past couple of decades. *

Pitching 40

Pitching Writing Engineering Wikipedia 40

Doctor Spin

JANUARY 8, 2022

Their social engineering was geared towards connecting people rather than turning them into online buying machines. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. After the dot-com bubble in 2000-2001, the Internet slowed down.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Their social engineering was geared towards connecting people rather than turning them into online buying machines. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. We had a window. And we missed it.

Industry 52

Industry Web Wikipedia Education 52

Stephen Waddington

SEPTEMBER 12, 2017

The BBC and Wikipedia are frequently cited. Google Home will discover anything that you can find online via the search engine. These are trivial examples but they quickly enable you to being to understand the computing power and potential of the device. Requests for information are served by the most popular websites.

Google 0

Google Privacy Wikipedia Transportation 0

Where the Fishermen Ain't

OCTOBER 26, 2015

Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. And, so, Talk-page discussions with Wikipedia volunteer editors and admins ensue. How would you address it?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. And, so, Talk-page discussions with Wikipedia volunteer editors and admins ensue. How would you address it?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Doctor Spin

NOVEMBER 25, 2023

In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. He applied techniques he later termed “engineering consent” to promote the war effort, significantly influencing his later PR strategies. His uncle was the famous psychologist Sigmund Freud, and Bernays, too, was interested in behavioural psychology.

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

ZudePR

MAY 31, 2015

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Magazine and Search Engine Land. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. That’s why we share – often for free.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 23, 2019

“What, they could go to Wikipedia? search engine data as a loose inspiration for their editorial calendar, but they nix any story that doesn’t add anything to a simple query. ” He searched around, discovering there was a huge gulf between news and encyclopedic information. That’s it?

Media 111

Media Journalism Content Marketing Education 111

Stephen Waddington

NOVEMBER 19, 2017

Wikipedia continues to grow as a global knowledge resource. There’ll be no need for ads or search engine optimisation for a kick off. Pinterest has posted sustained growth in visual imaging. Snap, once the darling of visual messaging, has had a tough year losing users to Instagram and its Stories product. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164