Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Flack's Revenge

FEBRUARY 20, 2018

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. One time I was at a dinner with the client team following a day a trade show. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. Does getting results from what some might call B.S.

Pitching 149

Pitching Trade Shows Software Agency 149

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Today, online success starts with search engine optimization (SEO).

Automotive 68

Automotive Technology Engineering Trade Shows 68

Burrelles Fresh Ideas

MARCH 5, 2024

Unpaid search engine traffic. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Product roundups by other content creators. Online customer reviews (both positive and negative). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

PR Fuel

MARCH 14, 2021

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Press releases are different than content marketing blog pieces in that they’re also written like a news story. What is Search Engine Optimization?

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. A cloud technology vendor told me that trade shows were the number one source of leads for his company. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

OCTOBER 27, 2016

As part of one of the trends she discussed, she talked a bit about the “marketing jobs of the future” and what they might entail vs. the current marketing jobs. So, just in case you can’t read that small photo above–I’m having a hard time–current marketing jobs include: Web content producer.

Industry 60

Industry Marketing Web Trade Shows 60

Bianchi Biz Blog

APRIL 24, 2023

If the agency has proven it already has the skills, proficiencies and strategic expertise in your sector or category, it will require less work and less time for your marketing team to direct the work. This means your marketing staff has more time and energy for other projects and activities, and can be more effective.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Flack's Revenge

MARCH 12, 2015

I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. ” I pressed him further, and he responded with the trade shows and industry associations.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

DECEMBER 30, 2017

It forced me to learn new skills in digital, it’s made me a better writer, I’ve met interesting people through writing that I’d have never met otherwise, and it’s enabled me to refine a skill that I believe is going very important to marketing over the next few years: audience development. This post just keeps coming up!

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. If you are making videos and aren’t tagging and Search Engine Optimizing them you’re missing out on business leads and sales conversions. Why are videos more applicable to business?

Video 100

Video Mobile Trade Shows YouTube 100

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Consumers might turn toward your competitors instead.

Small Business 70

Small Business How To Writing Conference 70

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. It can also help you communicate your company values.

Writing 88

Writing How To Media Guidelines 88

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening. Instead, the revenue was the result of a combination of efforts across sales, marketing and other departmental functions that included a blog. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

PR 20/20

OCTOBER 5, 2017

Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? Chris Schmitt ( @ChrisSchmittEsq ), the Global Marketing Director at Pentair (formerly ERICO). Inbound Marketing Can Work In Any Industry.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

Rock the Status Quo

MAY 18, 2015

If you put a search engine to work with keywords that narrow the field, such as “find a speaker” or “be a speaker” plus your city, state and/or industry – an assortment of readily available speaker directories should pop up for you to sort through. Look for industry conferences, trade shows and associations.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

OCTOBER 7, 2014

Check out, below, what may be compromising the health of your YouTube marketing efforts. If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Speaking In Tongues.

YouTube 61

YouTube Video SEO Trade Shows 61

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167