PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Our internal communications team provided communications support for our facilities across the country. We displayed loyalty in servicing our employees and our patients.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. A member of the webinar audience asked Newmark’s advice for responding to unethical behavior from someone in your own work team.

Ethics 170

Ethics Communications Nonprofit Journalism 170

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. When you discuss new technology or complicated financial matters, your team is more likely to feel safe saying that they don’t understand something or sharing their worries about the future.

Leadership 176

Leadership Financial Employee Google 176

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come.

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Every employee needs media training. Test, test, test. Hunter Montgomery | ChurnZero. Wisdom of crowds.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Here’s a roundup of other news and links from the world of PR technology. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 151

Company Tools Technology Software 151

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> However, they are a sizable company with 1,000 or so employees.

Software 122

Software Technology Advertising Advertising 122

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. It may seem surprising to go from an intern program in the early 80s with a vocational certificate out of high school, to Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

SEPTEMBER 14, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Entertainment, technology, manufacturing, nonprofit. Nancy Weaver, M.A.,

Ethics 106

Ethics Nonprofit Exercises Radio 106

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 27, 2019

77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 93

Survey Journalism Study Pitching 93

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. Have a go for yourself.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. b) The most popular outlets & articles covering technology in 2019 via Muck Rack. We’ve pulled the top publications and articles that cover technology that received the most shares on social media so far this year from Muck Rack verified journalists.”.

Pitching 61

Pitching Analysis Report Video 61

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Happy employees are the ultimate growth driver. billion ,” according to a new report from Burton-Taylor International Consulting. in 2019, reaching a record $4.5

Survey 178

Survey Marketing B2B Study 178

Karen Freberg

MAY 12, 2017

I also have been able to contribute on their main blog and even was a guest on a Social Media Education webinar. webinars, Twitter chats (#Hootchat is awesome!) As an educator, it is always key for us to be aware of what is coming up next in the pipeline as far as technologies, resources, and updates related to channels and tools.

Social Media 40

Social Media Education Media Community 40

Sword and the Script

JULY 14, 2015

It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

NewsWhip

FEBRUARY 26, 2021

Watch webinar. And should we perhaps think about internal communications, a little more strategically, rather than as a tactical thing? How do we put the internal communications team at the cool kids table? View our on-demand webinars. Sign up to our next webinar. FEBRUARY 26, 2021. Read transcript. read more. #12:

Brand 78

Brand Branding Media Government 78

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders.

Ethics 75

Ethics Communications Agency Technology 75

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. How and where can your consumer touch your brand? These fine folk did: Jan.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 66% said conferences (including virtual). 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59