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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Traditional Trend Piece. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance.

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3 Steps for Effective Crisis Communications Management

Onclusive

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others. No brand is immune.

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Transparency and Trust: The Role of ESG Reporting

Presspage

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. What are the current trends in ESG reporting and investor relations? From investors to employees, everyone's demanding action.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

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How Solo PR Pros can Navigate Financial Success with Flexibility

Solo PR Pro

Identify Essential Expenses: Determine the minimum amount needed to cover your essential living expenses, such as housing, utilities, insurance, and groceries. Create a “Life Fund” for Enhanced Security Without traditional employee benefits, establishing a “Life Fund” becomes crucial for your financial well-being.

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How Brands Create Fans

ImPRessions - Crenshaw Communications

Scott also took us through a current case history by classic car insurer Hagerty, which has built an impressive fanship by creating online forums, special experiences, and generally tapping into the passion of car collectors. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity.

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