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3 Ways to Gauge Your Competitive Edge with Powerful Media Analysis 

Onclusive

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. This makes viewing and sharing your data insights with internal stakeholders easier. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key.

Analysis 195
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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

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Letter from Hexham: talking about mental health

Stephen Waddington

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. It’s firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Provide clear signposting and training to all employees and managers on policies and procedures.

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6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 148
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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78
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What Most Companies Get Wrong When Doing Their First ESG Report

Bianchi Biz Blog

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 80