Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues.

Software 85

Software Internal International Pitching 85

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Gender diversity in PR is an issue as old as the industry itself 3. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. This means finding new products, making payments, and completing purchases become simpler and quicker across digital platforms.

Social Media 86

Social Media Media Mobile SEO 86

Offleash

JULY 23, 2017

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. Like the Uber fiasco – the allegations of sexual harassment and discrimination that, among other legal and ethical scandals, cost CEO Travis Kalanick his job. Or the U.S. Contact Joanna at joanna@offleashpr.com.

Engineering 40

Engineering Technology Policies Ethics 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. So 6 Bulgarian companies got their business ethics standard. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.

Survey 91

Survey Journalism Study Pitching 91

PR 20/20

NOVEMBER 29, 2018

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. But, at the most basic level, it’s just smarter marketing technology. And you can’t just go buy a single AI platform to replace all your existing technology.

Marketing 47

Marketing Technology Training Privacy 47

PR in High Definition

SEPTEMBER 27, 2021

And with a keyboard, mouse, and the internet at most people’s disposal, one Tweet from an employee or an online press article can be enough to cause a stir. Think about the recent BrewDog employee backlash scandal , for example. It can’t be measured. It’s not always easy to measure a reputation, but it’s always possible.

Reputation 62

Reputation Employee Crisis Crisis Management 62

PR in High Definition

JANUARY 8, 2018

But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers. All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

AUGUST 12, 2014

It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage. I took advantage of the firm’s memberships in local technology associations and volunteered for a committee or two. If you enjoyed this post, you might also like: Helpful Tools: PR Salary Surveys and Calculating Your Worth.

How To 116

How To Film Agency Corporate 116

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. ” Good medicine, like good content, comes down to trust and results.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. ” Good medicine, like good content , comes down to trust and results.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” The survey indicates a widespread sense that news outlets aren’t getting the local story because of constricted economics.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 Mahmoud says, “We have been empowered by technological and intellectual tools. I experienced first-hand their standards, professionalism and deep commitment to their employees and clients. They are exciting times, amazing times.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. of employees worked from home during the pandemic. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91

NewsWhip

FEBRUARY 26, 2021

Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. Now in its 21st year, the Trust Barometer surveys more than 33,000 people in 28 countries. So quite aggressive.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Frequently people switch between the two disciplines.

Publicity 164

Publicity Ethics Data Community 164