Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. We show what they cover, what they write about and what they care about. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Podcast passion.

Software 93

Software Banking Technology Data 93

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. She is also a professional content writer who writes on topics about self-improvement, technology innovations and global education development. Feel free to contact her at Twitter. SCHEDULE A DEMO.

How To 60

How To SEO Mobile Google 60

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. On one hand, having a set of efficient processes helps us stay organized and helps simplify the education process for new team members.

Data 120

Data SEO Groups Pitching 120

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Examples of assets include data, infographics, and videos, among others. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

AUGUST 12, 2016

Content should go beyond a sales pitch. Brand content should provide a solution, educate, drive action, or ideally, all three. But, they should not be the sole focus of your writing. Or take the most important statistics from your research to build an infographic. What value do you provide? Need to promote a new product?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

PR Conversations

JULY 5, 2017

In some cases PR executive is expected to educate his/her boss on the importance of visibility and make sure he/she is willing to collaborate with media. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

APRIL 14, 2015

The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.” Did you write and distribute media alerts for special events?

Agency 48

Agency Real Estate Social Media Writing 48

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. ” Scott Kaminski | Häfele America Co.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022.

B2B 122

B2B Marketing Survey Software 122

Frederik Vincx

DECEMBER 11, 2015

Now, the methods are used worldwide in numerous and diverse industries including education and social work. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

Contently - Strategy

MARCH 15, 2019

The first step you should take is educating them on these core details. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. They pick up on brand messaging faster if they can see internal discussions.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. Ideation just means pitching or brainstorming. ” You technically interview people at your company and write Q&As. ” Why? ”).

Content Marketing 111

Content Marketing Marketing Media SEO 111