2013

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language.

A Look at PR and Communications Changes in Recent Years (Infographic)

Melissa Agnes

I recently came across the below infographic that highlights all the changes we’ve seen in PR and communications within the last couple years. I know you’ll enjoy this one! Take a look: PR: Then and Now. I originally viewed this infographic here.

Trending Sources

The Ugly Side of Social Media Sharing

Waxing UnLyrical

Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

How To Create (smarter) Editorial Calendars

Bad Pitch Blog

At the recent Solo PR Summit , I connected with Sarah Evans. You probably know her as PRSarahEvans , owner of Sevans Strategy and Tracky''s "Chief Evangelist. " She''s also the author of [RE]FRAME: Little Inspirations For A Larger Purpose. Sarah taught attendees a lot about Tracky during this event.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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By: blagezz

wiredPRworks

you should check this site:).

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Christmas PR advice – follow that star

Greenbanana PR

As PR practitioners, we’ve all probably got ambitions or thoughts about the direction we wish to travel in our futures. However, we might not have set specific goals. The Star of Bethlehem was the goal that inspired the three wise men (magi) seeking the new born Jesus in the traditional nativity story and this inspires […]. Public Relations Thinking 12 Days of Christmas Career ambitions Career strategies Goals Stars Stephen Waddington

How to follow up your e-mailed pitch

Praxis Makes Perfect

One of the two biggest gripes journalists have about media relations is PR practitioners who call to. PR public relations media relations pitches

New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Seven Acts of Random Courtesy After You Land

PR Job Coach

As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig.

What to do if your job sucks!

PR Job Coach

You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do? This scenario likely applies to more people than one might imagine.

Top Ten Reasons to Connect with Someone You Do Not Know.

PR Job Coach

As Porter Gale launches her new tome Your Network is Your Net Worth , I am reminded of another aspect of networking that has both risk and opportunity. How do you handle requests to connect from people you do not know or know little?

How to Electrify Your Resume

PR Job Coach

Even while channels proliferate to communicate your passions, position and career preferences, the resume remains firm as your calling card and one of the essential documents that helps you define who you are, what you do and the value you bring to the table.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Burnish Your Brand by Sculpting with Social

PR Job Coach

Never look a gift horse in the mouth. There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business.

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read.

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Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, who will read it?,

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

“I don’t know.” ” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific.

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The Power of Listening

Waxing UnLyrical

It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group.

What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content.

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An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

Four thoughts came together recently that gave me one of those “bolt of lightning” insights it’s useful to get from time to time. Not only that, it helped me change my approach to communication. Images: Woop Studio ‘s Alphabet Flashcards, used with permission.

Shedding Light on Black PR

Waxing UnLyrical

Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.”

That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. Leaving on a jet plane. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville.

How Indian Politicians are Using Google+ Hangouts

Waxing UnLyrical

“Would you like to hang out with me this evening?” ” Indeed, all of you may have been asked this question by your friends and family. But Google has completely changed the way we “hang out” with our near and dear ones.

15 Quotes from Shakespeare for Public Relations Pros

Waxing UnLyrical

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare.

Breaking Out of The Box Only To Be Put in Another

Waxing UnLyrical

Do you ever feel that you’ve worked really hard to break out of one box, only to be put in another, in a way you didn’t anticipate?

Public Relations: The Two Sides of Information Access

Waxing UnLyrical

Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access.

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