Sat.Aug 16, 2014 - Fri.Aug 22, 2014

How to Get Ahead in PR and in Business

PR Expanded

I spent a good part of last week in Orlando at the Florida Public Relations Association ( FPRA ) Annual Conference. After my session concluded, there was one question, which stood out in my mind.

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Pizza Hut hopes new Product PR will change Trends

Ronn Torossian

Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters.

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How To Use Social Media in the Classroom

Melissa Agnes

Editor’s note: How and when should social media be incorporated into today’s higher education?

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. So… in my haste to wrap up work for the day, I think I’ll bang out a quick listicle! Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. Busy week!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Business Social Media Faux Pas

Reputation Us

As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners.

More Trending

Should Social Media Accounts Be Shut Down in a Crisis? (Podcast)

Melissa Agnes

Last week I published a blog post titled “ Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media “, which was a rebuttal to a blog post by Gerard Braud who was suggesting that social media sites should potentially be taken down in a crisis.

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Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

PR 20/20

Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint , and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. 5, 2014).

The Tug of War Between Journalists and the Obama Administration in Defining Transparency

Ishmael's Corner

Naturally, journalists want more from the Obama administration. More openness. More access. More information. Given that the journalist’s agenda will always differ from the government’s agenda, it’s inevitable that a contentious dynamic shadows the relationship.

The Best Tools For Consultants to Manage and Promote Your Business

Solo PR Pro

Welcome to the next installment of Solo PR Pro’s Tool School series ! Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Stop Fighting The Change That Has Long Been Our Reality

Melissa Agnes

Everywhere you turn, you’re presented with the same message in many forms. Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert.

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My Internship Experience at Stalwart Communications

The Stalwart Blog

During my summer internship at Stalwart Communications I gained an incredible amount of experience. Coming in as an intern, I did not know what to expect, but I had a few goals in mind.

The Marketing Gaps: Talent, Technology and Strategy

PR 20/20

Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market.

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

TCIP #011 – Discussing The #Ferguson Crisis with Tim Burrows

Melissa Agnes

Welcome to episode #011 of The Crisis Intelligence Podcast, with Melissa Agnes and Tim Burrows. What’s been going on in Ferguson this week is remarkable – and not in a good way. The lack of communication on behalf of the Ferguson Police Department and the St-Louis County Police Department has lead to a disastrous crisis that has resulted in repercussions that they’ll be left to face for a long time to come.

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5 Tips for great PR story angles

Public Relations Sydney

Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business.

So what exactly IS reputation?

Mark My Words

We need to get used to the fact that these days there is no fixed mark on reputation. Along with the Buzzfeed generation comes the hint that the old media traditions fail, with short form memes feeding the wires, and less emphasis on the elongated and researched story.

#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch.

Weekly Roundup of Awesome Links: Week of August 18, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! The back to school season is almost here. I hope you’ve been enjoying your last few days of “summer” before the hustle and bustle begins again! In case you missed them, here are some great articles that were published this week. Feel free to add to this list by sharing your own roundup of awesome links with us by using the hashtag #CrisisRoundup. From The Crisis Intelligence Blog.

#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

Next Wednesday, August 27, at 1-2 p.m. Eastern time (10-11 a.m. Pacific), we’re looking forward to our first #SoloPR Topic Chat on Twitter ( Never participated in a Twitter chat? Here’s how! ).

Call of Duty propaganda is Goebbels for new age

Mark My Words

For a split second I thought I was watching an episode of Homeland. The slaughter of the American journalist was styled with HD cameras using an arid backdrop straight from Breaking Bad. From the very beginning, Islamic State (IS) understood the culture they wanted to undermine and the need to create emotion among the crowd in doing so, and they are masterful at it. The past 24 hours has ushered in a new age for sadistic and sophisticated propaganda.

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Monday Roundup: Attitude

Waxing UnLyrical

Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

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These two facts about ‘clickbait’ will change the way you look at PR campaigns

PR in High Definition

Clickbait is a term used to describe eye-catching links, which encourage people to click through to view a piece of content.

Secret Formulas Behind Successful Social Media Posts

MaccaPR

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client.

Exposing PR’s weaknesses

PR Conversations

I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls. PR – why are you ignoring all the good advice that’s around you?

#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch.

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10 Tips To Ace A Media Interview

Mora Communications

You’ve landed a media interview. Congratulations. Now what? Now you want to maximize it. You want to make sure that your PR campaign and all of the hard work to land you that interview will now pay off for you. Read More › PR media interview tips pitching the media pr tips press coverage tips to have a good media interview top pr firm los angeles tv interview

Downton Abbey’s Bottle Bonanza

Flatiron Communications

Downton Abbey has enjoyed tremendous attention and affection from its fans and the media over the four seasons the British-bred period costume drama has aired here on PBS’s Masterpiece Theatre.

House Rules

prTini

Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and internal interactions.

Monday Roundup: Attitude

Waxing UnLyrical

Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

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By: Event Recap: “Creating PR Magic…on a Shoestring Budget” | The PRSA-NCC Blog

Katie Paine's Measurement Blog

[…] off of the Barcelona Principles and recommended that the audience check out ROI measurement blogger Katie Paine. Before diving in to measurement, dive in to your goals, said Nichols. She emphasized developing […

Ethics and the Ice Bucket Challenge

Tough Sledding

I’m eager to see how folks with serious interest in ethics will analyze the Ice Bucket campaign. And I’m hoping the discussion includes more than the knee-jerk reactions we typically see in social media. Let me start the discussion here. The campaign raised money and created a higher awareness for ALS, both positive outcomes. From a marketing perspective, it’s a textbook case that demonstrates the value of narcissism in motivating behavior.

Simple Ways to Be a Better Writer + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . Why You Should Be Reading (and Writing For) Medium. Ferguson Exposes the Fault Lines Between Facebook and Twitter. 5 Keys to Social Media Measurement For Every Network. You’ll Never Guess the Best State for Women Entrepreneur. Make Your Content More Shareable with These 5 Simple Tricks, Backed by Research.