Sat.Jun 19, 2021 - Fri.Jun 25, 2021

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 219

Event Awareness and Outreach

Ronn Torossian

After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Position Yourself as an Expert in Your Industry

PR for Anyone

Niching Your Expertise. Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see?

How To 130

How the huge influence of BTS brings attention to brands

NewsWhip

BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. .

Brand 124

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . There are many skills that are valuable at a B2B (business-to-business) PR agency.

B2B 156

More Trending

How a travel agent got on television

PR for Anyone

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. The media is covering the story right now anyway, add a new perspective or angle to an already trending story.

6 writing mistakes to avoid

PR Daily

An AP Style insider shares some of the mistakes that most undermine a writer’s credibility. Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. Learn more at www.ragantraining.com ].

How to Make Your Brand More 'Data-ble'

Cision

Data-driven PR, social listening and your brand. US Blog

What are the 3 types of Digital Media?

Ronn Torossian

A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services.

Brand 195

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Create a Brand on Social Media ABC10

PR for Anyone

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.

How To 130

6 SEO tips for making your messaging stick

PR Daily

Here’s how to borrow keyword metrics to judge whether your message is having the desired effect. Successful brands put a lot of thought into their messaging: what to say, how to deliver those messages and through which channels, and how to evolve them over time.

SEO 119

5 Ways to Utilize a Press Release for Your Next Story

Cision

Are you using press releases to write your news articles? Don't miss out on these effective vehicles for important information and story ideas. Media Blog

Google is Killing FeedBurner Email ; Here are 4 Alternatives

Sword and the Script

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How growing your social media platform enhances your personal brand

Agility PR Solutions

Branding has become one of the most talked-about topics on which PR and digital marketers have started focusing. If you have a brand that requires social media and online visibility to keep it going, then your concerns may lie in the same area.

10 ways for communicators to purge clutter and spark a digital detox

PR Daily

Try these tips to lighten your (work)load, lift your mood, and boost your productivity. Are you a digital hoarder? Massive amounts of files, tabs, docs and data can make you anxious and feel overwhelmed. It’s also distracting and can lead to information overload.

UK Media Moves including Bloomberg, The Knot Worldwide, OX Magazine and more

Cision

New role for Lucy Meakin at Bloomberg; Laura Hampson appointed Associate Editor at The Knot Worldwide; Sophie Elkan made Editor of the OX titles. Media Blog

Media 156

Revisiting the PR Crystal Ball

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Back in 2015 I wrote that PR’s version of the industrial revolution was underway.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

What brands need to know about ‘the queerest places on the internet’

Agility PR Solutions

The world is starting to open up again and the social landscape we’re reentering looks markedly different than before, not least because many of the spaces we used to frequent are gone. LGBTQ+ third spaces were particularly hard-hit.

Brand 90

Karen Strong shares lessons from a career of service

PR Daily

The retired associate executive director of communications for the Texas Association of School Boards, and a 2021 Hall of Fame inductee, recounts her remarkable history. The post Karen Strong shares lessons from a career of service appeared first on PR Daily. PR Daily Awards PR Industry Ragan Award

5 Reasons You Aren't Meeting Your PR Goals (And What To Do About It)

Cision

These obstacles could be getting in the way of your goals. US Blog

3 ideas to help develop social content your audiences actually want to read

Communications Conversations

A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult of very difficult. Put differently, 4 in 10 communicators have no idea what content their audiences want to read.

Survey 116

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 convincing ways PR pros are using tech to prove ROI

Agility PR Solutions

It’s no big secret that many PR firms find it difficult to measure and demonstrate Return on Investment (ROI). In fact, some firms now have full-time staff members who do little more than track the engagement of their campaigns and report back the impact of PR on their clients’ bottom line.

4 rules to follow when getting into social audio platforms

PR Daily

For brands looking to get in on this new content trend, knowing the different platforms and the tactics that are already showing results is essential. The past year has caused a serious shift in communication needs for companies, in particular a much stronger focus on brands’ missions and values.

UK Media Moves including the BBC, EMPIRE magazine, Investment Week and more

Cision

EMPIRE magazine Editor Terri White to leave Bauer Media UK this September; Hannah Watson is now a Studio Producer at The One Show; Kathleen Gallagher is now Features Editor at Investment Week. Media Blog

Media 156

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Watch webinar. Read transcript. GUESTS. Zach Silber, Chief Innovation Officer, Kivvit. Brett Lofgren. President & Chief Revenue Officer, NewsWhip.

Data 78

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 comms tips that will help you improve your business

Agility PR Solutions

If you’re just starting out and not sure where to begin with building a solid business, then it can be a good idea to try new things to help your company move forward. Even the best of business owners may find themselves wanting to take steps to improve their business from time to time.

Navigating your online presence during a return to ‘normalcy’

PR Daily

Make sure your latest COVID-19 protocols and other information are easily found on digital platforms and web pages.

Media Moves at CNN & NBC News, Los Angeles Times Announces Metro, Opinion Staff Updates

Cision

Jean Guerrero, Phillip Gray join LA Times Opinion, Usha Sahay new at Politico, and more. Media Blog

Media 131