Sat.May 06, 2023 - Fri.May 12, 2023

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The Pros and Cons of Artificial Influencers

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Who would you ask for an important restaurant recommendation? You might turn to someone who knows the local area well, eats out frequently, or has discerning taste. What about asking someone who’s never been to a restaurant or ever eaten food?

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Press Release vs. News Release: Is There a Difference? | Business Wire Blog

Business Wire

Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations communications – not just press releases. While there may be minor nuances believed to differentiate press releases and news releases, largely they are the same.

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Trending Sources

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5 key elements of a successful PR campaign

Agility PR Solutions

Navigating the complex world of public relations can be a daunting task for any business. As the marketplace becomes increasingly crowded, companies must find ways to differentiate themselves and make a lasting impression on their target audience. That’s where a well-executed PR campaign comes in. It can boost brand awareness, improve customer relationships and, ultimately, […] The post 5 key elements of a successful PR campaign appeared first on Agility PR Solutions.

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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

While Artificial Intelligence (AI) is not new, Generative Artificial Intelligence like ChatGPT is a new offshoot of AI that has captured the imagination of the world. The buzz has been relentless – both for good and bad. Since its launch, the popular chatbot surpassed 100 million monthly active users in less than two months. The PR world, among other industries, is still absorbing its impact.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How social data can drive business outcomes and optimize marketing strategies

Agility PR Solutions

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5% in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solu

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5 tips to help you hold a successful press event in 2023

Agility PR Solutions

As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them. To succeed, you’ll need to plan your event in a manner that makes it engaging and memorable, allowing you to […] The post 5 tips to help you hold a successful press event in 2023 appeared first on Agility PR Solutions.

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Creating an Impactful Media List: A Key to Effective PR Strategy

PReview: A Blog by NewsVoir

In today’s fast-paced world, gaining media visibility and establishing authenticity is crucial for organizations. And at the heart of any successful public relations (PR) strategy lies a powerful tool – the media list. With a well-curated and up-to-date media list, you can effortlessly pitch your brand’s message to journalists, bloggers, influencers, and other media professionals, […] The post Creating an Impactful Media List: A Key to Effective PR Strategy appeared firs

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Is the Role of Media Relations Pros Growing?

HMA Public Relations

With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.

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How to Format a Press Release Dateline in Different Styles

PR Fuel

There are 33.2 million small businesses in America, and all of them must have an accurate press release dateline. Otherwise, you’ll face endless rejections from news outlets as you didn’t follow the correct press release format. But what is a. Read More The post How to Format a Press Release Dateline in Different Styles appeared first on eReleases.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Navigating AI Privacy Concerns

Ronn Torossian

AI privacy issues are on the rise as AI technology becomes more common in our daily lives. Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. However, these advancements bring up concerns about data privacy and security. It’s crucial for businesses to understand […] The post Navigating AI Privacy Concerns appeared first on.

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“Succession” And The Chief Communications Officer

ImPRessions - Crenshaw Communications

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting out fires.

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6 simple PR techniques to improve your business’s visibility

Agility PR Solutions

Are you looking for ways to elevate the visibility of your business without breaking the bank? You may actually be surprised to learn that many effective public relations techniques can help you build awareness and recognition quickly and cost-effectively. This blog post will discuss some simple PR tactics anyone can use to spread the word […] The post 6 simple PR techniques to improve your business’s visibility appeared first on Agility PR Solutions.

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Life Before, During and After The Today Show with Joanne LaMarca Mathisen

PR for Anyone

Step behind the camera of the Today Show with Joanne LaMarca Mathisen, a former Executive Producer and Emmy® award-winner. From starting in the elite NBC Page Fellowship Program to producing some of the show’s most memorable segments, Jo’s journey is filled with fascinating stories. She dishes on rubbing elbows with A-list celebrities like her idol Cher, and the wild ride of being a producer.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Ways to Make Employee Communications More Engaging

PRSay

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Daycare sends a note that tomorrow is pajama day. Netflix needs to tell you there is a new season of that show you were binge-watching. And it’s time to update apps on your phone. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence.

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How analyzing your LinkedIn stats can help you produce more effective content

Communications Conversations

For people who are “on LinkedIn”, the experience is most likely an episodic one. Check in every once in a while. Make a few new connections each month. Post about your new job. For most people, that’s what LinkedIn is. They never look at their stats. Heck, they don’t even know where to find that stats. However, if you’re one of those other people who want to use LinkedIn as a tool to help you get smarter and build out your network, you would be wise to look at your

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Is public relations going through an identity crisis?

Agility PR Solutions

Public relations has always involved a careful balancing act between the needs of a business and the relationship it has with customers. In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press. Now, it seems like barely a week goes by without […] The post Is public relations going through an identity crisis?

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Life Before, During and After The Today Show with Joanne LaMarca Mathisen

PR for Anyone

Step behind the camera of the Today Show with Joanne LaMarca Mathisen, a former Executive Producer and Emmy® award-winner. From starting in the elite NBC Page Fellowship Program to producing some of the show’s most memorable segments, Jo’s journey is filled with fascinating stories. She dishes on rubbing elbows with A-list celebrities like her idol Cher, and the wild ride of being a producer.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers.

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5W’s Female Executive Team Share a Day in The Life with Their Daughters

5W PR

Bring Your Child to Work Day took on a different look at 5W this year as six of our female executives and their daughters were in office for an exciting day! The duos spent the morning commuting into our New York City office together, and their daughters had the opportunity to sit behind their mother’s desks, getting a firsthand look at a day in communications.

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7 important PR trends to watch in 2023 and beyond

Agility PR Solutions

As the business world becomes more digitalized, the field of public relations is evolving to keep up with the changes. With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.

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#MediaMonday – Veronica Leon

HMA Public Relations

Happy #MediaMonday! The latest feature comes to us from Veronica Leon, editor and publisher of Macaroni Kid editions across Scottsdale, Paradise Valley, Tempe and Arcadia. Learn more about Veronica and her publications in this post!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How B2B marketing can influence the sales team to use its content according to behavioral science

Sword and the Script

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Even if you’ve asked the sales team what types of content they want and delivered it made-to-order, chances are they haven’t even looked at it.

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5W Launches New Digital Agency, HOW

5W PR

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. HOW will be a full-service digital agency committed to committed to radical accountability and the idea that HOW you do anything means everything.

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5 unique virtual networking event ideas to build meaningful connections with the media

Agility PR Solutions

Networking has always been crucial in building relationships between PR professionals and their clients with the media. However, in the wake of the pandemic, individuals and businesses had to abandon in-person events and adopt a new way of building professional connections—virtual events. The thing about virtual events is that attendees aren’t in the same physical […] The post 5 unique virtual networking event ideas to build meaningful connections with the media appeared first on Agility P

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The Influencer Marketing Measurement Enigma

PRSay

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value a

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Global Awards winners reflect increasing industry impact

Steve Barrett on PR

As the milestone of a decade of PRWeek Global Awards winners is reached, the quality of work honored bodes well for an industry at the top of its game across the whole world.

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Can Baby Brands Build Loyal Customers?

5W PR

Customer loyalty is essential for baby brands in a competitive market. It leads to repeat purchases, positive recommendations, and increased loyalty. Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. This includes the first interaction and post-purchase support. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

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The new brand event landscape: Accessible, diverse and sustainable

Agility PR Solutions

Six in 10 (59 percent) of more than a thousand event professionals in a new survey believe that accessibility, diversity and sustainability are crucial aspects of the events they choose to attend—a particularly significant statement as it indicates a shift in the priorities of event attendees, as well as an increased awareness of the importance […] The post The new brand event landscape: Accessible, diverse and sustainable appeared first on Agility PR Solutions.

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