The Pros and Cons of Artificial Influencers
MAY 7, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Who would you ask for an important restaurant recommendation? You might turn to someone who knows the local area well, eats out frequently, or has discerning taste. What about asking someone who’s never been to a restaurant or ever eaten food?
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