Sat.Jul 21, 2018 - Fri.Jul 27, 2018

article thumbnail

How Not To Apologize

ImPRessions - Crenshaw Communications

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. They’re also instructive. It takes a well-crafted and sincere apology to explain away repugnant speech or actions, and even the best mea culpas can fall short. But lately there have been some doozies. In an episode unlikely to be matched anytime in the near future, former Georgia state representative Jason Spencer was videotaped dropping his pants and screaming r

article thumbnail

Giving back—how PR can make a difference beyond the bottom line

Agility PR Solutions

Many organizations are attracting new customers, new supporters and new employees through their mission-driven work. Harvard Business Review recently reported that over 80 percent of millennials feel that making a positive difference is more important than professional recognition, and consumers overwhelmingly prefer things associated with some sort of social cause.

Employee 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Mandalay Bay Sues Shooting Victims. Blowback is harsh.

Ronn Torossian

As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017. Reaction to the headline, as it made the rounds on social media, was swift and vitriolic.

Hotels 225
article thumbnail

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

Deirdre Breakenridge

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator? What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? All great questions.

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Most Powerful Free SEO Tools

ReimaginePR

[link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. The sites which just always seem to be at the top of page one aren’t there by accident. There’s an extensive science behind it. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site.

SEO 211

More Trending

article thumbnail

Blue Origin Playing PR Catch Up

Ronn Torossian

In the modern 21st century Space Race, there is a clear leader. SpaceX has captured the imagination of the public like nothing since the early days of the shuttle program, when people stopped their day to watch launches by the millions. The repeated success of SpaceX rockets to take off and then, amazingly, land safely to fly another day has mesmerized the public, giving the company a significant lead in the race to be the space transport and exploration company of the future. … READ MORE

article thumbnail

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some of the moves are arguable, but all were bold, even risky. Some brands spoke out in response to crises, while others may have created crises by speaking out.

article thumbnail

It’s time to ditch AVE: Here’s why it doesn’t work for modern PR

Muck Rack

It’s time to ditch AVE: Here’s why it doesn’t work for modern PR

171
171
article thumbnail

19 Years and Counting

Barokas

I almost can’t believe it. Today marks my 19-year anniversary at Barokas Public Relations. For some reason, this seems more momentous to me than turning 40, likely because it has required intentional and consistent hard work, and a lot of blood, sweat and (sometimes) tears. 19 years sounds like a long time as it’s definitely not the norm in terms of tenure anymore.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

Customers Say Time’s Up for Tesla

Ronn Torossian

Coming right on the heels of the landmark announcement that Tesla had “done it,” the company had created a fully electric family car for a middle-class budget, Tesla was forced to admit production wasn’t quite where they wanted it to be. As it turned out, they were way behind, but they were still taking pre-orders. The company asked anxious customers to be patient, that they would solve their production problems.

Blogging 150
article thumbnail

Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued.

Ethics 118
article thumbnail

5 B2B PR Tips to Survive the Drastic Social Media Changes of 2018

Prowly

Digital marketers need to stay up-to-date with the changing social environment. Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018. The post 5 B2B PR Tips to Survive the Drastic Social Media Changes of 2018 appeared first on Prowly Magazine.

B2B 99
article thumbnail

ICON 2018 Preview: 4 Questions With Writing Expert and General Session Speaker Ann Handley

PRSay

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct. 9 during the PRSA 2018 International Conference in Austin, Texas.

Writing 103
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

12 ways to produce a killer press release

Presspage

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions.

Wikipedia 103
article thumbnail

Netflix, niche marketing, and the streaming tipping point

Agility PR Solutions

If Emmy nominations are any indication, video entertainment may be closing in on a tipping point where streaming media like Netflix and Amazon Prime start to wield more power than cable TV. While premium cable channel HBO stacked up another very impressive list of Emmy nominations, streaming channel Netflix snapped HBO’s dominant 17-year streak as […].

article thumbnail

Why the #MeToo Movement Hasn’t Hit Corporate America - Yet

The Stalwart Blog

You may recall that I predicted 2018 as the year Fortune 500 CEOs would start paying for sexual harassment transgressions of the past as part of the evolving #MeToo movement. After making its way through the celebrity industry, I felt the time was right to hit Corporate America. So much for predictions. With few exceptions, the momentum stopped well before it hit Wall Street, let alone Main Street. .

article thumbnail

Digital now rivals traditional media as driver of major investment decisions

Stuart Bruce

New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions.

Media 102
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Trend: The over-investment in social media tools and technology

Communications Conversations

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software.

article thumbnail

When they hear “news,” most people think “fake”—except for local news

Agility PR Solutions

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The News Co/Lab at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, with support from Google Surveys, […].

Local 94
article thumbnail

5 tips for successful socially-conscious marketing campaigns

NewsWhip

How can a brand craft a compelling socially-conscious marketing strategy? We explore how socially-conscious content can drive engagement on social. Socially-conscious marketing campaigns have gained popularity as brands respond to what millennial consumers are interested in. According to the 2017 Millennial Impact Report, millennials are increasingly connected to philanthropic causes and are looking to buy […].

article thumbnail

Marketing Your Book Using PR

5W PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

The Role of PR in Marketing

Critical Mention

Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or reaching a business milestone — but how about after the dust settles on these events? Earned media coverage and press outreach doesn’t stop after launching a campaign. PR is an integral part of marketing and should play a key role in brand strategy throughout a company’s lifecycle.

article thumbnail

Consumer trust in brands is fading—here’s how it can be saved

Agility PR Solutions

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board. In fact, a new survey from digital engagement services firm ModSquad, conducted by Harris Interactive, reveals Americans rank engagement with a human customer […].

article thumbnail

How paywalls are killing social media sharing of PR placements

Communications Conversations

Let me know if the following situation sounds familiar: Your PR team works for months on end to secure a fantastic media placement with The New York Times. The story runs in the New York Times! Your employees are ecstatic and proud. You make it available to them in your employee advocacy tool. Employees are excited to share, and they share liberally.

article thumbnail

Flawed news

Stephen Waddington

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media. The death of a senior member of the royal family trended on Twitter over the weekend. Rather than rebutting the story, traditional media fuelled speculation by publishing the protocol for announcing the death of a member of the royal family.

Ethics 67
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger

Garrett Public Relations

Last week, I kicked off a new column highlighting the PR crisis of the week, spurred by the seemingly unending opportunities for material. While there were several major contenders for the title last week – Papa John’s, MGM Resorts and Burberry – this week, we have more brands making news for their missteps. Forbes Forbes, […]. The post PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Crisis 65
article thumbnail

4 factors for creating an authoritative brand image

Agility PR Solutions

One of the most important aspects to consider when establishing your business is its brand image. This means not only the aesthetic design properties of your brand and layout (which are, of course, important), but also the very attitude and expertise you want to project to all who come into contact with your company. This […]. The post 4 factors for creating an authoritative brand image appeared first on Agility PR Solutions.

article thumbnail

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why. There are a lot of reasons why, but in some way, shape or form, it probably can be traced to the fact many marketing shops don’t see a distinction between content