Sat.Jul 21, 2018 - Fri.Jul 27, 2018

How Not To Apologize

ImPRessions - Crenshaw Communications

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. They’re also instructive. It takes a well-crafted and sincere apology to explain away repugnant speech or actions, and even the best mea culpas can fall short.

Agency 156

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”.

Giving back—how PR can make a difference beyond the bottom line

Agility PR Solutions

Many organizations are attracting new customers, new supporters and new employees through their mission-driven work.

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Mandalay Bay Sues Shooting Victims. Blowback is harsh.

Ron Torossian

As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017.

Hotels 260

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it.

Google 212

More Trending

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some of the moves are arguable, but all were bold, even risky.

Blue Origin Playing PR Catch Up

Ron Torossian

In the modern 21st century Space Race, there is a clear leader. SpaceX has captured the imagination of the public like nothing since the early days of the shuttle program, when people stopped their day to watch launches by the millions.

8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. As Winston Churchill famously said, "Those who fail to learn from history are doomed to repeat it." While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch.

Words and phrases PR spokespeople should avoid

PR Daily

Everyone appears to be ‘humbled”—but most people are misusing the word. The same goes for other terms that crop up in presentations and remarks from spokespeople, undermining the intended message. Here are some words and phrases you should weed out of your interviews and speeches: ‘Humbled’.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Netflix, niche marketing, and the streaming tipping point

Agility PR Solutions

If Emmy nominations are any indication, video entertainment may be closing in on a tipping point where streaming media like Netflix and Amazon Prime start to wield more power than cable TV.

Video 111

Customers Say Time’s Up for Tesla

Ron Torossian

Coming right on the heels of the landmark announcement that Tesla had “done it,” the company had created a fully electric family car for a middle-class budget, Tesla was forced to admit production wasn’t quite where they wanted it to be.

Agency 195

ICON 2018 Preview: 4 Questions With Writing Expert and General Session Speaker Ann Handley

PRSay

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit.

Digital now rivals traditional media as driver of major investment decisions

Stuart Bruce

New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions.

Survey 104

When they hear “news,” most people think “fake”—except for local news

Agility PR Solutions

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals.

Local 106

Why the #MeToo Movement Hasn’t Hit Corporate America - Yet

The Stalwart Blog

You may recall that I predicted 2018 as the year Fortune 500 CEOs would start paying for sexual harassment transgressions of the past as part of the evolving #MeToo movement. After making its way through the celebrity industry, I felt the time was right to hit Corporate America.

19 Years and Counting

Barokas

I almost can’t believe it. Today marks my 19-year anniversary at Barokas Public Relations. For some reason, this seems more momentous to me than turning 40, likely because it has required intentional and consistent hard work, and a lot of blood, sweat and (sometimes) tears.

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” At that time, that basically limited him to email and search advertising.

Consumer trust in brands is fading—here’s how it can be saved

Agility PR Solutions

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board.

Marketing Your Book Using PR

5W PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world.

It’s time to ditch AVE: Here’s why it doesn’t work for modern PR

Muck Rack

It’s time to ditch AVE: Here’s why it doesn’t work for modern PR

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4 myths about great workplaces

PR Daily

Many have felt that surge of envy when friends and peers describe their seemingly cushy work situations—whether it’s unlimited time off, luxurious office amenities or free gourmet snacks.

4 factors for creating an authoritative brand image

Agility PR Solutions

One of the most important aspects to consider when establishing your business is its brand image.

Brand 95

Bringing social back to social media: Power of meet-ups

Karen Freberg

As you all know, I love technology and social media. In many ways, I owe a lot to social media since it has allowed me to establish myself in my role as a professor while giving me the opportunity to meet some incredible people in the industry over the years.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing.

B2B 88

Infographic: Do you know your public relations ABCs?

PR Daily

Public relations is not a one-size-fits-all industry; there isn’t a handbook for success. There are, however, guidelines. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. PR pros should know when they’re annoying journalists, rather than being thorough.

Emojis in marketing messages generate 254% more engagement, study finds

Agility PR Solutions

New research from mobile engagement firm Leanplum confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.

Study 90

Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

The Role of PR in Marketing

Critical Mention

Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or reaching a business milestone — but how about after the dust settles on these events? Earned media coverage and press outreach doesn’t stop after launching a campaign.

How to add more video to your content mix

PR Daily

Video’s popularity has grown so dramatically that it's cemented itself as an essential part of a business marketing strategy.

Video 124

Flawed news

Stephen Waddington

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media. The death of a senior member of the royal family trended on Twitter over the weekend.

Ethics 122

How automotive brands can develop and maintain loyalty

Agility PR Solutions

The automotive industry is just like any other industry where customer retention is a significant factor to success. According to market metrics, selling to an existing customer is 15 percent easier than selling to a new customer.

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you.

SEO 81

3 video errors to avoid on social media

PR Daily

Not every video you post on your social channels must have Oscar-worthy production values. Sometimes you need to move more quickly—and spend less money—than you can when using a professional videographer.

Video 124

Trend: The over-investment in social media tools and technology

Communications Conversations

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology.