Sat.Jun 09, 2018 - Fri.Jun 15, 2018

5 Rules To Break In B2B PR

ImPRessions - Crenshaw Communications

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well. Yet, in the digital age, technology, time and trends have a way of changing the game.

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Does Old Fashion PR Still Have the Magic in the Digital Era?

Shift Communications

You might not know Edward Bernays by his name, but if you have a bookshelf at home – congratulations, you’re a “victim” of the late PR guru’s master spinning skills.

Is working in social media stressful?: Some thoughts and recommendations

Karen Freberg

I hear this a lot of times from colleagues, fellow professionals in the industry, and students. Everyone thinks working in social media is “easy” and anyone can do it.

The Modern Communicator Builds Relationships that Last

PR Expanded

A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer , to an enticing CTA , and a killer landing page.

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More Trending

Kanye West Reworks Latest Album After Controversy

Ronn Torossian

For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales.

On Thursday, June 21st, #PRStudChat Discusses “How to Communicate Your Research”

PR Expanded

On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.”

3 attendees share why you shouldn’t miss our summit at Microsoft HQ

PR Daily

A lot has changed in the communications world over the past decade. The demands on industry professionals are constantly growing—but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t breaking a sweat.

What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. What changed?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Your CEO Can Save Your Company’s Image

Critical Mention

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis.

An open thank you letter to AMEC's Barry Leggetter

Stephen Waddington

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year. He’ll leave an incredible legacy for which we owe him thanks.

4 savvy social media marketing lessons from IHOP, Burger King and more

PR Daily

IHOP wasn’t the only organization to recently savor sweet marketing victory. Following the restaurant chain formerly known as IHOP’s announcement. that the “b” in its new moniker stood for “burgers,” social media users had a field day tweeting jokes and poking fun at the marketing effort.

Why Staying Relevant Is More About Consistency Than Change

PRSay

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. We still use many of the same skills and tools today that we always have.

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Tips for Pitching to the Media

Critical Mention

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one.

Ketchum Event: There’s no such thing as a public relations crisis

Stephen Waddington

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June.

Infographic: Timeless tips to make you a better writer

PR Daily

Writing is darn near impossible to master, but there are methods to ease our editorial madness. An infographic posted by GrammarCheck serves up eight helpful hints to aid copy-churning hustlers of every ilk and tribe. FREE DOWNLOAD: 10 ways to improve your writing today ].

The Return of the Crisis Intelligence Podcast—Only Better!

Melissa Agnes

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness.

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What We Can Learn From World Cup PR Disasters

Critical Mention

Every four years people around the world get together to witness ‘The World Game’ where top footballing (or soccer as we call it here in the U.S.) nations compete for the ultimate prize. These nations put their countries and top footballers on display for the world to see.

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. This meant reporters were able to see the edits made and suggested.

Take these vital steps for storytelling mastery

PR Daily

There’s a saying in Alabama: “He who spins the yarn wins the barn.”. That’s not really a saying in Alabama, or anywhere, to my knowledge, though the nugget of truth in that made-up maxim is this: There is power in great storytelling.

Buzzcation is Back!

HMA Public Relations

On August 2, Buzzcation is back for one night only – and for a very important cause. Check out more about this event in today's blog post! The post Buzzcation is Back! appeared first on HMA Public Relations. Featured Media Relations Buzzcation event Frontdoors Mike Saucier Phoenix Business Journal

PR Automation is Not Evil. But Only if You Use it The Right Way

Prowly

PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil.

Career Development Tips for the 2018 Professional

Waxing UnLyrical

Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career. You are a hard-working professional with the talent to succeed in your industry.

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29 inspirational subject lines

PR Daily

Spam folders can be a treasure trove of marketing inspiration. Some of the examples are horrible, but others have potential to be adapted and improved. Since readers decide whether to read or trash your email in less than a second, well-written subject lines are essential.

Is LinkedIn doomed to repeat the same mistake Facebook made?

Communications Conversations

Last weekend, I read an interesting article by Jennifer Van Grove , columnist for the San Diego Union (her original article was picked up by the Star Tribune).

How to Become a Brand Journalist

Presspage

Become a what? A “Brand Journalist”? What’s that you say? It’s part of the communication fabric of the here and now and future.

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Why letters of assignment don’t matter anymore

Muck Rack

Why letters of assignment don’t matter anymore

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30 jobs in the PR and marketing world

PR Daily

This weekend, Aspen, Colorado will serve as a playground for anyone who loves exquisite culinary dishes and adult libations (and let’s be honest, that’s just about all of us). The 36th annual edition of the aptly-named FOOD & WINE Classic in Aspen.

Giving Thanks Where Thanks Is Due

HMA Public Relations

We have all encountered many teachers throughout our career as students. Each teacher impacts our lives in some way or another. However, there are those rare […]. The post Giving Thanks Where Thanks Is Due appeared first on HMA Public Relations.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person. Technology drives our communications, and that’s only going to increase, again and again, and again.

The Big Rethink for Communicators Ready for Real Change

PR News

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued. The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog.

Infographic: Don’t fall for these social media marketing myths

PR Daily

Social media marketing isn’t going away anytime soon. Even with the scandals rocking the industry about data protection and technology addiction, users still flock to their preferred social media platform—and businesses that stay away are leaving money on the table.