Sat.Jun 09, 2018 - Fri.Jun 15, 2018

5 Rules To Break In B2B PR

ImPRessions - Crenshaw Communications

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well. Yet, in the digital age, technology, time and trends have a way of changing the game.

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Does Old Fashion PR Still Have the Magic in the Digital Era?

Shift Communications

You might not know Edward Bernays by his name, but if you have a bookshelf at home – congratulations, you’re a “victim” of the late PR guru’s master spinning skills.

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Is working in social media stressful?: Some thoughts and recommendations

Karen Freberg

I hear this a lot of times from colleagues, fellow professionals in the industry, and students. Everyone thinks working in social media is “easy” and anyone can do it.

Kanye West Reworks Latest Album After Controversy

Ronn Torossian

For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved.

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3 attendees share why you shouldn’t miss our summit at Microsoft HQ

PR Daily

A lot has changed in the communications world over the past decade. The demands on industry professionals are constantly growing—but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t breaking a sweat.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer , to an enticing CTA , and a killer landing page.

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What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. What changed?

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On Thursday, June 21st, #PRStudChat Discusses “How to Communicate Your Research”

PR Expanded

On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Take these vital steps for storytelling mastery

PR Daily

There’s a saying in Alabama: “He who spins the yarn wins the barn.”. That’s not really a saying in Alabama, or anywhere, to my knowledge, though the nugget of truth in that made-up maxim is this: There is power in great storytelling.

Tips for Pitching to the Media

Critical Mention

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one.

Let the Haters Hate: Lessons From Life in PR


Growing up with a twin, I spent a lot of my childhood fighting, arguing and bickering with my sister. And just as any sibling pair would do, I ran to my mom every time my sister said something mean to me (although, it was usually more often the other way around – sorry, sis!)

The Return of the Crisis Intelligence Podcast—Only Better!

Melissa Agnes

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

29 inspirational subject lines

PR Daily

Spam folders can be a treasure trove of marketing inspiration. Some of the examples are horrible, but others have potential to be adapted and improved. Since readers decide whether to read or trash your email in less than a second, well-written subject lines are essential.

What We Can Learn From World Cup PR Disasters

Critical Mention

Every four years people around the world get together to witness ‘The World Game’ where top footballing (or soccer as we call it here in the U.S.) nations compete for the ultimate prize. These nations put their countries and top footballers on display for the world to see.

PR Automation is Not Evil. But Only if You Use it The Right Way


PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil.

Top 10 Ways Being a Father Prepares You for PR


Father’s Day is upon us, and dads across the country will soon be showered with a bevy of gifts we’ve never asked for but will pretend we love: pictures made of macaroni, Garfield ties, burnt toast and a DVD box set of Frasier Season 3.

30 jobs in the PR and marketing world

PR Daily

This weekend, Aspen, Colorado will serve as a playground for anyone who loves exquisite culinary dishes and adult libations (and let’s be honest, that’s just about all of us). The 36th annual edition of the aptly-named FOOD & WINE Classic in Aspen.

An open thank you letter to AMEC's Barry Leggetter

Stephen Waddington

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year. He’ll leave an incredible legacy for which we owe him thanks.

Why Staying Relevant Is More About Consistency Than Change


With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. We still use many of the same skills and tools today that we always have.

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Buzzcation is Back!

HMA Public Relations

On August 2, Buzzcation is back for one night only – and for a very important cause. Check out more about this event in today's blog post! The post Buzzcation is Back! appeared first on HMA Public Relations. Featured Media Relations Buzzcation event Frontdoors Mike Saucier Phoenix Business Journal

14 techniques for more thorough proofreading

PR Daily

PR pros put great effort into crafting press releases, building a targeted media list and developing relationships with journalists. Yet even a minor error can ruin those efforts.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career. You are a hard-working professional with the talent to succeed in your industry.

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Is LinkedIn doomed to repeat the same mistake Facebook made?

Communications Conversations

Last weekend, I read an interesting article by Jennifer Van Grove , columnist for the San Diego Union (her original article was picked up by the Star Tribune).

The Big Rethink for Communicators Ready for Real Change

PR News

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued. The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog.

When to use a hyphen, an en dash or an em dash

PR Daily

As experienced writers and editors, many PR Daily readers harbor a dislike for the hyphen. It’s a punctuation mark that’s supposed to help writers avoid ambiguity, but it can confuse readers. Add dashes of varying lengths, and it’s chaos.

PR Automation is Not Evil. But Only if You Use it The Right Way


PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil.

How to Become a Brand Journalist


Become a what? A “Brand Journalist”? What’s that you say? It’s part of the communication fabric of the here and now and future.

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person. Technology drives our communications, and that’s only going to increase, again and again, and again.

Elon Musk draws criticism for fire-spewing merchandise

PR Daily

Elon Musk’s Boring Company has its first product for sale—and it’s a very hot item. The organization released a $500 gun that produces a flame, though it’s been referring to the product as “not-a-flamethrower” to appease legal authorities.

Why letters of assignment don’t matter anymore

Muck Rack

Why letters of assignment don’t matter anymore