Sat.Nov 03, 2018 - Fri.Nov 09, 2018

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. 6 benefits of long form PR content.

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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

Deirdre Breakenridge

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if you can’t change your voice, you can always improve your technique.

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Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures?

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Tips For Building Strong Emotional Connections In A Virtual World

Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me? (amongst other great books) and founder of Public Words, joins the Invincible Brand Podcast to discuss the impacts that the virtual world have on internal teams and the conscious efforts and actions that leaders can take to mitigate the risks that these impacts present on company morale, team-building, and ultimat

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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University of Maryland Shifts Position to Avoid PR Backlash

Ronn Torossian

When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing happened. Even as reports of rough treatment by the coaching staff and a so-called “no-quit” policy […]. The post University of Maryland Shifts Position to Avoid PR Backlash appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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More Trending

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How to Interest Job Recruiters Who Scan Résumés for Just 7.4 Seconds

PRSay

Despite an improved job market and increased competition for skilled workers, recruiters still skim resumes for superficial features such as layouts, job titles, text flows and keywords, says a new study from Ladders , a website for jobs that pay more than $100,000 per year. According to the 2018 study, which analyzed the amount of time professional recruiters took to review résumés, the average initial screening time is just 7.4 seconds.

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What PR Pros Need to Know About AI: A Conversation with Christopher Penn

Garrett Public Relations

While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future. Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect […]. The post What PR Pros Need to Know About AI: A Conversation with Christopher Penn appeared first on PR Consultant Garrett Public Relations Columbus/Worthin

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Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ronn Torossian

As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries. Then it took the more drastic step of banning certain provocative accounts blamed for propagating “fake news” and “conspiracy theories.” The company knew there […].

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4 classic tips for protecting your company’s public image

Agility PR Solutions

With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […].

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Four social media channels most communicators overlook

Communications Conversations

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

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Does a Startup Raising Over $100M in Venture Funding Sound Like a Newsworthy Event?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. In this era of mega venture rounds — think SoftBank feeding $535M to DoorDash to make sure you can receive that dish of soft-serve yogurt without ever leaving your lazy boy chair — one can become cavalier about a startup securing a measly $100M in venture funding.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

This post is brought to you by West Corporation , a proud sponsor of PRSA. Are you relying on text-only assets to drive your messaging? Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Its ability to attract audiences with sound and sight is so “right now,” and the statistics prove it.

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5 common marketing mistakes that cost businesses dearly

Agility PR Solutions

Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies. And while the Internet allows you to promote your product as much as you like, there’s an awful lot of noise and competition, and that of […]. The post 5 common marketing mistakes that cost businesses dearly appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Cision takes aim at integrated PR workflow to unlock earned media investment

Stephen Waddington

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution. It’s hard not to be impressed by Cision. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. It filled a venue in South East London yesterday with more than 300 delegates.

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5 PR Trends to Watch out for in 2019

Critical Mention

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. With the New Year rapidly approaching, it’s time to start preparing for what lies ahead in the social media realm.

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Your company’s marketing strategy is missing something

Axia PR

And you won’t survive next year without it. Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer? SproutSocial defines social influencers as “power users who can help your potential customers make a buying decision through social networking.” While influencers used to be only celebrities, like athletes, actors, or artists, social media has completely changed the influencer game.

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Reputation 101—how you’re perceived will likely impact your business

Agility PR Solutions

Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships. If you want to shine a positive light on yourself and your business, you need to figure out how to best manage your image. Customer […]. The post Reputation 101—how you’re perceived will likely impact your business appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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What are you doing to challenge the perception of public relations?

Stephen Waddington

Practitioners hold the key to challenging the perception of public relations in the media and popular culture according to CIPR President Sarah Hall. Sarah Hall challenged the portrayal of PR people in the media and popular culture in a keynote this morning at Leeds Trinity University Journalism and Media Week 2018. She proposed a simple test to call out b t.

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The real reason brands are still posting 30X a month on Facebook

Communications Conversations

Two years ago I wrote this post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook.

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Why solo PR pros hate the “F” Word (Freelancer, that is)

Muck Rack

Why solo PR pros hate the “F” Word (Freelancer, that is)

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9 tactical tips for promoting your business

Agility PR Solutions

If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you can adopt to suit your budget. If you want […]. The post 9 tactical tips for promoting your business appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Marketing Skills Essential for PR Professionals

5W PR

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong.

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6 Blogs Every PR Pro Should Read

Critical Mention

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Edelman. @EdelmanPR.

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Should brands take a public stand on politics? New research reveals a new outlook.

Agility PR Solutions

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix. However, in this environment, businesses are increasingly finding themselves wrestling with […].

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Snowballs and fame

Mark My Words

The trouble is that generally there is a butterfly attention to fame and noteworthy issues these days. This causes issues for brands because ‘fame’ is a vital currency and how it is created, developed and sustained is the all important question. So what is fame? And I mean real fame, not the Andy Warhol fifteen minute kind. Fame is about influence and numbers, so a majority of people having a high quantity of high quality associations in their mind about a brand.

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How Social Media Adds Extra Sizzle To Your Other PR Efforts

PR Insiders

In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it […].

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Ephemeral social media and the Present Hedonistic: are teens hardwired to social media stories?

Prohibition

I’m always fascinated in how certain social media platforms or new features absolutely fly and really resonate with users (Instagram stories, Facebook Live to name just two), while other hyped features, usually breathlessly introduced to the media, never really take off despite sounding great. The best recent example I can think of is probably the clunky and maladroit Google+, which announced last month it was moth-balling the service – at least, for consumers.