Sat.Nov 03, 2018 - Fri.Nov 09, 2018

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.

SEO 207

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

PR Expanded

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

Hotels 392

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

Why mentorship is essential for young PR pros

PR Daily

Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers. When I learned this, I promised myself I would find a mentor by the beginning of the summer.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

University of Maryland Shifts Position to Avoid PR Backlash

Ronn Torossian

When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing happened.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth.

More Trending

5 tricks to help your content go viral

PR Daily

At the top of the wish list for any marketer posting content, whether a video, meme or blog, is for their content to be embraced. Like a virus, in your body or your computer, viral content spreads quickly and spontaneously.

Viral 170

Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ronn Torossian

As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries.

5 common marketing mistakes that cost businesses dearly

Agility PR Solutions

Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.

Local 134

How to Interest Job Recruiters Who Scan Résumés for Just 7.4 Seconds

PRSay

Despite an improved job market and increased competition for skilled workers, recruiters still skim resumes for superficial features such as layouts, job titles, text flows and keywords, says a new study from Ladders , a website for jobs that pay more than $100,000 per year.

Study 122

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 enduring functions of public relations

PR Daily

Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.

Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

Video 168

4 classic tips for protecting your company’s public image

Agility PR Solutions

With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […]. The post 4 classic tips for protecting your company’s public image appeared first on Agility PR Solutions.

5 PR Trends to Watch out for in 2019

Critical Mention

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion.

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Why your PR strategy must go beyond the press release

PR Daily

It’s not your fault. You were taught how to run a business, not how to share company news with media outlets. You probably copy what you’ve seen others do. That’s OK, but it’s probably not doing anything for you.

Cision takes aim at integrated PR workflow to unlock earned media investment

Stephen Waddington

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution. It’s hard not to be impressed by Cision. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. It filled a venue in South East London yesterday with more than 300 delegates.

Should brands take a public stand on politics? New research reveals a new outlook.

Agility PR Solutions

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

Your company’s marketing strategy is missing something

Axia PR

And you won’t survive next year without it. Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer?

3 content secrets to turn the curious into customers

PR Daily

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions.

Web 169

Four social media channels most communicators overlook

Communications Conversations

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies.

Reputation 101—how you’re perceived will likely impact your business

Agility PR Solutions

Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships.

8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. As a result, customers may see some businesses as faceless organizations interested only in their bottom line.

10 of the most nefarious words in the English language

PR Daily

New, terrible coinages are concocted every day, it seems. Some grating word or phrase shoots into the public sphere and gets the meme treatment. Before long, the masses tweet and text it into the vernacular, and bam —six months later it’s in the dictionary. Just look at this nonsense.

#MediaMonday – Nick Enquist

HMA Public Relations

Today’s #MediaMonday comes to us from Nick Enquist, a new reporter at the Jewish News of Greater Phoenix. So, Nick, tell us a little bit about […]. The post #MediaMonday – Nick Enquist appeared first on HMA Public Relations. Featured Media Monday Jews News of Greater Phoenix Nick Enquist Reporter

9 tactical tips for promoting your business

Agility PR Solutions

If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you can adopt to suit your budget.

5 Political Ads We Can Learn From

Critical Mention

Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. Over two centuries later in 2016, a record number of 137.5 million Americans voted.

Study: 60 percent of U.S. workers would take half the pay for a job they love

PR Daily

How much money would it take to make you happy at a job you despise? According to a recent study conducted by Lexington Law , there might not be enough zeroes in the world.

Study 164

Does a Startup Raising Over $100M in Venture Funding Sound Like a Newsworthy Event?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. In this era of mega venture rounds — think SoftBank feeding $535M to DoorDash to make sure you can receive that dish of soft-serve yogurt without ever leaving your lazy boy chair — one can become cavalier about a startup securing a measly $100M in venture funding. Fortune even wrote a story in August called.more.

How philanthropy and PR—a seemingly unlikely mix—are finding common ground

Agility PR Solutions

Public relations and philanthropy may seem a bit counterintuitive. However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world.

FrebergPR x Breeders’ Cup: Reflections and Takeaways From A Once In A Lifetime Experience

Karen Freberg

This past few months all came down this week of amazing events for The Breeders’ Cup. After months of planning, coordinating, researching, and prepping – the week finally arrived here in Louisville.

8 reasons to invest in social media video

PR Daily

By 2019, video will be the prime mover behind 80 percent of global internet traffic. Whether it’s Facebook, Instagram, YouTube or Snapchat, video content is what your business needs to focus on moving forward.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

This post is brought to you by West Corporation , a proud sponsor of PRSA. Are you relying on text-only assets to drive your messaging? Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service.

Video 84

For transparency-starved consumers, the future belongs to honest products

Agility PR Solutions

An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves.

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”.

Infographic: Statistics to drive your 2019 email marketing efforts

PR Daily

Does email marketing still pack enough punch to warrant the effort? According to an infographic. from EveryCloud , 55 percent of organizations say that email accounts for more than 10 percent of their sales.