Sat.Nov 03, 2018 - Fri.Nov 09, 2018

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.

SEO 199

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

PR Expanded

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

Hotels 396

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why mentorship is essential for young PR pros

PR Daily

Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers. When I learned this, I promised myself I would find a mentor by the beginning of the summer.

More Trending

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth.

How to Interest Job Recruiters Who Scan Résumés for Just 7.4 Seconds

PRSay

Despite an improved job market and increased competition for skilled workers, recruiters still skim resumes for superficial features such as layouts, job titles, text flows and keywords, says a new study from Ladders , a website for jobs that pay more than $100,000 per year.

Study 156

Why your PR strategy must go beyond the press release

PR Daily

It’s not your fault. You were taught how to run a business, not how to share company news with media outlets. You probably copy what you’ve seen others do. That’s OK, but it’s probably not doing anything for you.

Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ronn Torossian

As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tips For Building Strong Emotional Connections In A Virtual World

Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me?

5 common marketing mistakes that cost businesses dearly

Agility PR Solutions

Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.

Local 134

5 enduring functions of public relations

PR Daily

Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.

Four social media channels most communicators overlook

Communications Conversations

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies.

What PR Pros Need to Know About AI: A Conversation with Christopher Penn

Garrett Public Relations

While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future. Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect […].

B2B 114

Reputation 101—how you’re perceived will likely impact your business

Agility PR Solutions

Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships.

3 content secrets to turn the curious into customers

PR Daily

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions.

Web 167

Cision takes aim at integrated PR workflow to unlock earned media investment

Stephen Waddington

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution. It’s hard not to be impressed by Cision. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. It filled a venue in South East London yesterday with more than 300 delegates.

Your company’s marketing strategy is missing something

Axia PR

And you won’t survive next year without it. Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer?

4 classic tips for protecting your company’s public image

Agility PR Solutions

With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […]. The post 4 classic tips for protecting your company’s public image appeared first on Agility PR Solutions.

5 tricks to help your content go viral

PR Daily

At the top of the wish list for any marketer posting content, whether a video, meme or blog, is for their content to be embraced. Like a virus, in your body or your computer, viral content spreads quickly and spontaneously.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

This post is brought to you by West Corporation , a proud sponsor of PRSA. Are you relying on text-only assets to drive your messaging? Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service.

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5 PR Trends to Watch out for in 2019

Critical Mention

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion.

Trends 134

9 tactical tips for promoting your business

Agility PR Solutions

If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you can adopt to suit your budget.

10 of the most nefarious words in the English language

PR Daily

New, terrible coinages are concocted every day, it seems. Some grating word or phrase shoots into the public sphere and gets the meme treatment. Before long, the masses tweet and text it into the vernacular, and bam —six months later it’s in the dictionary. Just look at this nonsense.

The real reason brands are still posting 30X a month on Facebook

Communications Conversations

Two years ago I wrote this post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept.

Why solo PR pros hate the “F” Word (Freelancer, that is)

Muck Rack

Why solo PR pros hate the “F” Word (Freelancer, that is

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Should brands take a public stand on politics? New research reveals a new outlook.

Agility PR Solutions

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

Study: 60 percent of U.S. workers would take half the pay for a job they love

PR Daily

How much money would it take to make you happy at a job you despise? According to a recent study conducted by Lexington Law , there might not be enough zeroes in the world.

Study 152

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”.

What are you doing to challenge the perception of public relations?

Stephen Waddington

Practitioners hold the key to challenging the perception of public relations in the media and popular culture according to CIPR President Sarah Hall. Sarah Hall challenged the portrayal of PR people in the media and popular culture in a keynote this morning at Leeds Trinity University Journalism and Media Week 2018. She proposed a simple test to call out b t. “PR

How philanthropy and PR—a seemingly unlikely mix—are finding common ground

Agility PR Solutions

Public relations and philanthropy may seem a bit counterintuitive. However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world.

8 reasons to invest in social media video

PR Daily

By 2019, video will be the prime mover behind 80 percent of global internet traffic. Whether it’s Facebook, Instagram, YouTube or Snapchat, video content is what your business needs to focus on moving forward.

Video 151