Sat.Jul 23, 2022 - Fri.Jul 29, 2022

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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for a day or two each week, working remotely is a constant.

How To 309
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4 powerful tips to create an authentic PR campaign

Agility PR Solutions

The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel process that leads to specific results. In […]. The post 4 powerful tips to create an authentic PR campaign appeared first on Agility PR Solutions.

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Trends in hotel guest experience

Ronn Torossian

Some hotels are redefining the guest experience through not only their design but also their storytelling. The primary focus of the hospitality industry is customer satisfaction. This is the reason why hotels always try to enhance the experience of their guests. Hotels try to deliver a personalized and memorable experience so that the guests keep […].

Hotels 150
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Why Now Is the Time to Invest in Earned Media

Sword and the Script

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. Expert sources like YCombinator and Sequoia are warning businesses that a recession is coming. Batten down the hatches.

Media 166
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Latin American PR Leaders on New Communication Essentials

PRSay

July is Global Affairs Month at PRSA. Learn more about the programming here. For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights.

More Trending

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Pitching Multiple Media Outlets

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? That’s a question I get asked quite often. Many people feel they have one story and that one story might not fit in every media outlet.

Pitching 130
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Prowly #PRChat with Gihan Hyde, CEO & Founder of CommUnique

Prowly

It doesn’t matter what the clock says – it’s Prowly PR#Chat time right now! Gihan Hyde always knows what time it is in the world of PR. Through her own consultancy, CommUnique, she applies her two decades of experience in her quest to help companies improve their Environmental, Social and Governance (ESG) credentials in a […]. The post Prowly #PRChat with Gihan Hyde, CEO & Founder of CommUnique appeared first on Prowly Magazine.

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A wake-up call for PR agency leaders

Steve Barrett on PR

This week’s news that former Weber Shandwick COO Frank Okunak embezzled over $16 million from Interpublic Group’s largest PR firm came as a shock to most people in the industry.

Agency 158
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3 ways digital marketing helps your online PR

Agility PR Solutions

It’s no surprise that online PR resembles marketing in the digital sphere so much. Often, the efforts of the two converge via marketing campaigns designed to help with public relations goals. This is especially true where social media is concerned, but it is not the only time PR professionals can benefit from approaches pioneered by […].

Marketing 155
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why We All Need to Get Back to the Office

Culpwrit

Although the work-from-home routine has gotten comfortable for many of us, it is time to get back to the office—at least for part of the week. And this is vitally important for recent graduates and young pros trying to launch their careers. Over the past few weeks, I have talked with more than a… Continue reading Why We All Need to Get Back to the Office.

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5 Reasons Why PR Awards Are Worth Pursuing (+ examples)

Prowly

Who doesn’t love to receive an award? The recognition is exciting, the applause fills us with pride, and we get a trophy or plaque to display prominently in our office. PR awards are no different: being acknowledged for an outstanding PR campaign is a big thrill and motivates you to think even bigger for your […]. The post 5 Reasons Why PR Awards Are Worth Pursuing (+ examples) appeared first on Prowly Magazine.

Examples 104
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My Top 5 Learnings from Creating and Running a PMO

Inbound PR

In my previous job at Cisco, I was put in charge of creating and running a PMO (Project Management Office) for the execution of the departmental strategy. I had never done this before but I took the challenge. It was incredibly interesting and rewarding to have to figure out something from scratch. It was also a big responsibility but this is what made it so exciting to work on.

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86% of B2B marketers are successfully working with influencers—here’s what they’re doing

Agility PR Solutions

B2B marketers are pressed more than ever to attract, engage and retain customers, given the challenges of the pandemic, inflation and economic uncertainty. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. Yet despite growing momentum around the practice, there are many unanswered questions about working with B2B influencers. […].

B2B 106
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Supporting your client partnerships with PR

Landis PR

Photo courtesy of Pexels. By Polly Winograd Ikonen. “ It takes a village.” “ Two are better than one.” “ If you want to go fast, go alone. If you want to go far, go together.” There are many proverbs from many cultures reminding us that we can often accomplish much more together than alone. This wisdom absolutely applies to P.R. as well. We have seen this approach be particularly effective with client partnerships.

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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. We are a business-to-business fleet publication and part of the Bobit group. I have been covering the truck fleet industry for the past 16 years. As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping

Meeting 93
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These were the top communities on Reddit in June 2022

NewsWhip

Once again r/memes took the top spot in the June edition of our Reddit rankings, easily beating out the competition for the top community on the platform. . Here are some key takeaways from our findings: r/memes held its ground as the top community. The scores of the top communities were lower in June. Politics was a high driver of discussion on the platform.

Reddit 78
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3 in 4 marketers plan to invest more in content creator partnerships this year

Agility PR Solutions

New research from social media management firm Sprout Social affirms that content creators are key players in the future of brand marketing. According to the firm’s new report, marketers are not only realizing the opportunity the creator economy presents, but prioritizing it over other marketing strategies, with the majority (74 percent) planning to invest at least […].

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Is Your Brand Messaging Recession-Ready?

Shift Communications

By Amanda Munroe, SVP, Technology Practice. For the past year and half, we’ve seen news about the Great Resignation splashed across nearly every publication. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work.

Brand 78
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Paddle your own ethical canoe – Filomena Fanelli

Ethical Voices

. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. She discusses a number of important ethical issues, including: Why we need to trust but verify. How to make your employees understand and live your values. Ethics and predatory lending. Why don’t you tell our listeners more about yourself and your career?

Ethics 81
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How Axios is using data to dig into key U.S. midterm election trends

NewsWhip

With the U.S. midterm elections around the corner on November 8, Americans have a lot of different election issues on their minds. What might those topics be and how do they wax and wane in importance over an election cycle? Using data from various sources, news website Axios is trying to find more about the issues Americans are thinking about and how interest in various topics changes over time. .

Data 78
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5 skills PR pros could learn from the gambling industry

Agility PR Solutions

The public relations industry has changed dramatically over recent years. Contributing factors include: Social media Technology Changing customer habits All of these have created the modern PR industry that we see today—and even more, changes are yet to come! There’s never been a better time to be a PR professional, especially in an age where […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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4 Tips to Pitch Anita Ramaswamy of TechCrunch

OnePitch

On Season 2, Episode 104 of Coffee with a Journalist we had the opportunity to speak with Anita Ramaswamy, a reporter at TechCrunch covering crypto and fintech startups, trends, and news. . Anita has been reporting for TechCrunch since November of 2021 and prior to joining the team was a Finance Fellow at Insider. If you’re considering pitching Anita refer to these 4 tips you can implement within your media outreach.

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This Week in PR Ethics 7/28/22 – Disguised Earned Media, Misinformation, and Integrity

Ethical Voices

Aside from everything discussed at hearings in Washington, there were a number of interesting ethics articles over the past few weeks. PRCA calls out disguised earned media – This PRovoke article highlights how PRCA recently called out the unethical practice of hidden pay for play (or payola for all of us of a certain age). It highlights reports of a UK PR agency offering secret payment to journalists for including clients in editorial coverage.

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#MediaMonday – Christopher Boan

HMA Public Relations

Christopher Boan, lead writer for BetArizona.com and BetCalifornia.com/Gambling.com Group, is the latest feature in our #MediaMonday series. Meet Christopher in today's post!

Groups 77
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Tips for molding community relations with public relations

Agility PR Solutions

The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations professionals often work with local media, civic groups, elected officials and other stakeholders to help shape the company’s reputation in its local setting. Community relations can be an effective […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How data analytics is driving real life change 

PR in High Definition

The value of data has become an inescapable fact of the modern world. No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. Today, business success is so often shaped by how well data is being used. Predicting the future, understanding the past, navigating the present – it all comes down to data.

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5 reasons why companies should keep investing in PR during a recession

Axia PR

As the economy changes, so does consumer spending, which in turn impacts most every company. Decreases in your customers’ spending can negatively impact your company’s bottom line and decrease the things your company can spend money on. In some ways, it can become a vicious circle. When your income decreases, your company usually cuts the “extras” first.

Company 62
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Emojis in PR

HMA Public Relations

New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.