Sat.Dec 08, 2018 - Fri.Dec 14, 2018

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Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. There are a lot of reasons why Twitter has been a career killer, but our focus in this article […]. The post Avoid Brand-Killing Tweets appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 150
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months.

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The widening generation gap–and what it means for communicators

Communications Conversations

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! (remember those?!?!). This generation also uses its cell phones to call people voice-to-voice. They may even leave a voice mail from time to time.

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Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Marketing mistakes to avoid during the holidays

Ronn Torossian

It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion. If you’re […]. The post Marketing mistakes to avoid during the holidays appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. Author and Customer Retention Expert, Joey Coleman, joins the Invincible Brand Podcast to discuss strategic ways to foster a culture whereby increased customer retention leads to brand advocacy, business resiliency, and ultimately, brand invincibility.

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR guy and long-time PR blogger, so he can’t be all bad Seriously, Frank has written some great stuff, and is very savvy about matters related to PR, digital and content.

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New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention

Prowly

If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for. The post New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention appeared first on Prowly Magazine.

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Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? A new report from voice over products and services marketplace Voices.com, 2019 Future Trends in Marketing, Advertising and Voice Over, showcases the top trends the firm is predicting for the next 12 months. “With daily screen time reaching […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Q&A with Raidious: How PR can adopt a nimble, data-led mindset

NewsWhip

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip.

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5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

Garrett Public Relations

The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving. Of all the things PR pros can expect in 2019, change seems to be the only constant. Keeping up with the vicissitudes can be difficult for public relations practitioners […]. The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers. Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased.

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The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low. Neither of these are good […].

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom.

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There are no shortcuts in influencer marketing

Communications Conversations

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers.

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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. If anybody is telling you that all you have to do is put out great content and let it take off in this fiercely competitive attention economy, then you should run.

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Build trust or bust—Edelman reveals urgent need for public companies to address societal issues

Agility PR Solutions

Trust is collapsing in America, and across virtually all levels and institutional ecosystems—and comms giant Edelman reports this trust-building urgency for public companies in its new Edelman Trust Barometer Special Report: Institutional Investors, revealing new criteria for evaluating investments as well as insights on what drives institutional investor trust in companies.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The 2019 checklist to a socially conscious strategy

NewsWhip

This year, more brands have adopted socially conscious stances. We’ve seen the banning of plastic straws from Starbucks, the efforts to diminish carbon footprints from Ben & Jerry’s, and plenty of examples when it comes to gun control, racial discrimination, and gender and LGBT equality. While plenty of brands have stayed away from any controversial […].

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet. If a writer even introduced the concept of rain or mist or even splash-back from some rapids, there would be hell to pay.

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Tips for Writing a New Hire Press Release: How to Catch People’s Attention

Prowly

If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for. The post Tips for Writing a New Hire Press Release: How to Catch People’s Attention appeared first on Prowly Magazine.

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Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. New research from strategic coalition Brightline Initiative outlines key practices and recommendations to improve strategy implementation capabilities, as well as insights for how to leverage crisis experiences and […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to Increase Twitter Reach

Brand24

Learn how to increase your organic Twitter reach with these 12 easy steps and build a robust social media presence!

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How Fashion Tech Brands Can Win On Social Media

5W PR

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

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More than a hashtag: How #MeToo and other trending topics impact the PR industry

Muck Rack

More than a hashtag: How #MeToo and other trending topics impact the PR industry

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5 ways to infuriate journalists with your online newsroom

Agility PR Solutions

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility? Or, is your online newsroom a forbidding media nightmare – a […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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2019 Offers A Fresh Start To Re-Ignite Your Personal Brand

PR Insiders

It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones. Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your sales goals. As you set all […].

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Developing a Successful PR Strategy For Startup Companies

5W PR

Most startups have a challenge to face when they’re dealing with public relations. Young companies know that they need to create buzz for their organizations – but it’s hard to do that when they don’t have the right connections and budgets in place. Developing a successful PR strategy for a startup is a critical component of ensuring your business has the right foundations for success.

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Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’? DNA testing has become increasingly easy, popular, and affordable, but do the benefits of sending one's saliva for genetic analysis outweigh the costs?