Sat.Dec 08, 2018 - Fri.Dec 14, 2018

Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.

Brand 195

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration.

The widening generation gap–and what it means for communicators

Communications Conversations

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!).

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?

More Trending

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC.

5 social media trends to watch in 2019

PR Daily

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.

How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

How To 244

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

5 employee engagement essentials

PR Daily

We tend to be happier, healthier and more productive when we’re content and engaged at work. Yet most of us struggle to understand exactly why we engage in some environments and fail to thrive in others.

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.

Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers.

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Marketing mistakes to avoid during the holidays

Ronn Torossian

It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion.

Retail 195

Infographic: 45 ways Google makes your job easier

PR Daily

PR pros highly value their time and are constantly looking for shortcuts and life-hacks to make their jobs simpler. Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? What about a calculator?

Google 137

Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns?

Trends 149

4 Trends Changing the Future of Digital PR in 2019

TrendKite

Public Relations is changing - and quickly. Here are the four major trends expected to affect PR and Communications Professionals in 2019

The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more.

Report: It’s crucial to prove digital marketing ROI, but many still struggle to measure

PR Daily

The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack.

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Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos.

Crisis 119

Your Strategy Will Not Produce in 2019 Without These Two Steps

Waxing UnLyrical

Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time.

Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. If anybody is telling you that all you have to do is put out great content and let it take off in this fiercely competitive attention economy, then you should run.

Infographic: How much should you rely on social media?

PR Daily

Are you happy with your current social media strategy? According to a new survey from Sensai , many small-business owners have qualms about their current approach to social media.

5 ways to infuriate journalists with your online newsroom

Agility PR Solutions

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

#MediaMonday – Priscilla Torres

HMA Public Relations

Today’s #MediaMonday comes to us from Priscilla Torres, who hosts Acceso Total Arizona on Telemundo. Priscilla, how did you get into broadcast journalism? I always loved […]. The post #MediaMonday – Priscilla Torres appeared first on HMA Public Relations. Media Monday

4 Ways to Start Using Artificial Intelligence in Your Day-to-Day Marketing with HubSpot

PR 20/20

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.)

10 tips for giving a great speech at a holiday party

PR Daily

Holiday parties can often be the setting for some cringe-worthy scenarios. Don’t let your speech be one of them. Ah, the office holiday party. It conjures punch lines of poor wardrobe choices and over-served sales reps.

Content amplification—driving social ROI through visual storytelling

Agility PR Solutions

The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content

There are no shortcuts in influencer marketing

Communications Conversations

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy.

Q&A with Raidious: How PR can adopt a nimble, data-led mindset

NewsWhip

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip. Communications & PR Interviews

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The secret to writing successful content

PR Daily

What do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary.

Why we buy from brands that take a stand we care about—and ditch those that don’t

Agility PR Solutions