Sat.Dec 08, 2018 - Fri.Dec 14, 2018

Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.

Brand 195

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration.

The widening generation gap–and what it means for communicators

Communications Conversations

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!).

Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Marketing mistakes to avoid during the holidays

Ronn Torossian

It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion.

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More Trending

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC.

5 social media trends to watch in 2019

PR Daily

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns?

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Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers.

Print 143

5 employee engagement essentials

PR Daily

We tend to be happier, healthier and more productive when we’re content and engaged at work. Yet most of us struggle to understand exactly why we engage in some environments and fail to thrive in others.

How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

How To 168

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.

5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

Garrett Public Relations

The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving. Of all the things PR pros can expect in 2019, change seems to be the only constant. Keeping up with the vicissitudes can be difficult for public relations practitioners […]. The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Infographic: 45 ways Google makes your job easier

PR Daily

PR pros highly value their time and are constantly looking for shortcuts and life-hacks to make their jobs simpler. Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? What about a calculator?

Google 144

There are no shortcuts in influencer marketing

Communications Conversations

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy.

Build trust or bust—Edelman reveals urgent need for public companies to address societal issues

Agility PR Solutions

Q&A with Raidious: How PR can adopt a nimble, data-led mindset

NewsWhip

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip. Communications & PR Interviews

Data 107

How to add GIFs and make your content pop

PR Daily

You don’t have to produce a movie to get moving pictures into your content streams. Here is how to make the most of an internet phenomenon like no other. This article originally appeared on PR Daily in December of 2017.

How To 142

How to Use Twitter for Business

Brand24

Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business

Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos.

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Foodbank fundraiser: UK food poverty at Christmas

Stephen Waddington

More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle.

Ragan Training makes it easy to offer new ideas

PR Daily

Answering the call for a fresh approach can be as simple as a yearly subscription. It’s hard to keep your tactics fresh. You stride into your regular Monday meeting, and a restless energy pervades the room. The numbers are down, and everyone seems to have aged overnight.

Your End-of-Year PR Checklist

Critical Mention

The end of the year for any PR pro can be overwhelming, but it’s also a great time to strategize for the coming year. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg.

5 ways to infuriate journalists with your online newsroom

Agility PR Solutions

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

4 Trends Changing the Future of Digital PR in 2019

TrendKite

Public Relations is changing - and quickly. Here are the four major trends expected to affect PR and Communications Professionals in 2019

Quiz: Are you stuck in a communications rut?

PR Daily

See how Ragan Consulting Group can help your organization transform the way it reaches audiences. It’s easy to fall behind in a communications world that’s constantly expanding and evolving.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet.

Content amplification—driving social ROI through visual storytelling

Agility PR Solutions

The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content

The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more.

Report: It’s crucial to prove digital marketing ROI, but many still struggle to measure

PR Daily

The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack.

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