Sat.Dec 08, 2018 - Fri.Dec 14, 2018

Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. There are a lot of reasons why Twitter has been a career killer, but our focus in this article […]. The post Avoid Brand-Killing Tweets appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months.

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The widening generation gap–and what it means for communicators

Communications Conversations

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!). This generation also uses its cell phones to call people voice-to-voice. They may even leave a voice mail from time to time. The other generation gets news from all over–friends, social media, online. They rarely (if ever) watch the news or read a newspaper.

Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. And in PR terms, he may have dodged a bullet or two. It’s likely that Google’s PR team was wary of his appearing before the House Judiciary Committee.

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More Trending

5 social media trends to watch in 2019

PR Daily

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.”

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR guy and long-time PR blogger, so he can’t be all bad Seriously, Frank has written some great stuff, and is very savvy about matters related to PR, digital and content.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Most importantly, awards represent a third-party endorsement. That’s valuable currency for rising into a higher consideration set. Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case.

Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? A new report from voice over products and services marketplace Voices.com, 2019 Future Trends in Marketing, Advertising and Voice Over, showcases the top trends the firm is predicting for the next 12 months. With daily screen time reaching […]. The post Voice over trend predictions for 2019—and the impact on marketing appeared first on Agility PR Solutions.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The secret to writing successful content

PR Daily

What do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. Because marketing content for general readers should aim for a Flesch-Kincaid writing level between grades 7–9, many of those fancy multisyllabic words we picked up in college can probably stay nestled between Webster’s covers. An inside-out knowledge of grammar?

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors. But how can you know whether thought leadership is worth the time and effort involved? A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy.

Q&A with Raidious: How PR can adopt a nimble, data-led mindset

NewsWhip

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip. Communications & PR Interviews

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The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low. Neither of these are good […]. The post The most important media relations skill for 2019? Empathy appeared first on Agility PR Solutions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 employee engagement essentials

PR Daily

We tend to be happier, healthier and more productive when we’re content and engaged at work. Yet most of us struggle to understand exactly why we engage in some environments and fail to thrive in others. We analyzed more than 30 million employee survey responses (from 70 countries) to learn more about this vexing issue. Here’s what we learned. What is employee engagement?

5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

Garrett Public Relations

The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving. Of all the things PR pros can expect in 2019, change seems to be the only constant. Keeping up with the vicissitudes can be difficult for public relations practitioners […]. The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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4 Trends Changing the Future of Digital PR in 2019

TrendKite

Public Relations is changing - and quickly. Here are the four major trends expected to affect PR and Communications Professionals in 2019

Build trust or bust—Edelman reveals urgent need for public companies to address societal issues

Agility PR Solutions

Trust is collapsing in America, and across virtually all levels and institutional ecosystems—and comms giant Edelman reports this trust-building urgency for public companies in its new Edelman Trust Barometer Special Report: Institutional Investors, revealing new criteria for evaluating investments as well as insights on what drives institutional investor trust in companies. The second annual special […].

Ragan Training makes it easy to offer new ideas

PR Daily

Answering the call for a fresh approach can be as simple as a yearly subscription. It’s hard to keep your tactics fresh. You stride into your regular Monday meeting, and a restless energy pervades the room. The numbers are down, and everyone seems to have aged overnight. Your team is in a slump; upper management wants to try a “new approach.” ” You know you have to innovate, and the spotlight is on you.

The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more.

How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. Author and Customer Retention Expert, Joey Coleman, joins the Invincible Brand Podcast to discuss strategic ways to foster a culture whereby increased customer retention leads to brand advocacy, business resiliency, and ultimately, brand invincibility.

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Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. New research from strategic coalition Brightline Initiative outlines key practices and recommendations to improve strategy implementation capabilities, as well as insights for how to leverage crisis experiences and […].

15 superb blogs and websites for PR pros to follow

PR Daily

Keeping on top of industry trends and best practices can be draining, unless you focus your attention on the best information sources. Here’s a list of hubs worth your valuable time. This article originally appeared on PR Daily in December of 2017. Staying apprised of industry trends can seem daunting. Consider this: What’s on your to-do list today? Measuring the performance of your latest campaign? Writing and customizing pitches? Updating your media lists? Repurposing content?

Is journalism school worth it? Three journalists weigh in

Muck Rack

Is journalism school worth it? Three journalists weigh in

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet. If a writer even introduced the concept of rain or mist or even splash-back from some rapids, there would be hell to pay. Danger, too, was totally out of the question. Anything that even hinted as a bad time was a no-go.

5 ways to infuriate journalists with your online newsroom

Agility PR Solutions

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility? Or, is your online newsroom a forbidding media nightmare – a […]. The post 5 ways to infuriate journalists with your online newsroom appeared first on Agility PR Solutions.

5 social media trends to watch in 2019

PR Daily

The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.” While that might be true for Facebook, realize it isn’t always so for every business. The thing about trends is that following them doesn’t guarantee success.

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The 2019 checklist to a socially conscious strategy

NewsWhip

This year, more brands have adopted socially conscious stances. We’ve seen the banning of plastic straws from Starbucks, the efforts to diminish carbon footprints from Ben & Jerry’s, and plenty of examples when it comes to gun control, racial discrimination, and gender and LGBT equality. While plenty of brands have stayed away from any controversial […]. The post The 2019 checklist to a socially conscious strategy appeared first on NewsWhip. Brands Communications & PR

Going Viral Is Not a Video Strategy

Contently - Strategy

The budget came together, the shoot went smoothly, and the first cut gave you chills. You’re confident this great video will get people talking. Your audience will see it and want to become customers. Your customers will see it and want to spend more. So you post the clip on your company’s new YouTube page. You wait a few days to check the data and… your video got a whopping 12 views. This story is all too common for marketers.

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Content amplification—driving social ROI through visual storytelling

Agility PR Solutions

The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content

Report: It’s crucial to prove digital marketing ROI, but many still struggle to measure

PR Daily

The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack. It’s also an increasingly crucial element in securing a bigger digital marketing budget. A recent Xaxis survey sought to uncover how marketers track the ROI of their digital marketing efforts against the amount of money they spend on these efforts.

Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers. Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. Television remains the most popular way Americans receive news, though its use has fallen since 2016.

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