Sat.Nov 22, 2014 - Fri.Nov 28, 2014

4 Ways to Increase your Value this Holiday Season

Ronn Torossian

Ronn Torossian shares several key strategies – to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work.

The Year of the PR Tech Tester

PR Expanded

We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc.

Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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TCIP #025 – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel

Melissa Agnes

Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Canada’s Anti-Spam Legislation (CASL) is a Federal legislative regime that came into force in Canada on July 1, 2014.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers.

More Trending

A 2-Minute Public Speaking Hack Using Body Language

Polaris

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners.

Melissa Agnes Discusses Crisis Management for Businesses on The Social Network Show

Melissa Agnes

When Crisis Comes Calling: Crisis Management for Business. Melissa Agnes, international crisis management speaker and consultant, was a recent guest on The Social Network Show, a radio show broadcasted out of Las Vegas, Nevada.

How to stop watering the sidewalk

Shift Communications

At a recent MITX event, I heard a wonderful expression as it relates to marketing and public relations: watering the sidewalk. Think about the connotations of this phrase.

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Symphony of Gates and a Healthy Debate Over Gated Content

Sword and the Script

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The #1 Facebook Post Mistake Every Brand Should Avoid

Polaris

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring.

Canada’s Anti-Spam Legislation (CASL) – Why It Matter to Non-Canadians

Melissa Agnes

By Maanit Zemel. In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL is arguably one of the harshest anti-spam regimes in the developed world.

Things PR Pros Should be Thankful for This Thanksgiving

Reputation Us

Thanksgiving is finally here- meaning it’s time to reflect on all of the wonderful things we are thankful for in our lives. From our families and friends to delicious food, Thanksgiving reminds us there is much for which to be grateful.

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This Word Visual Serves Up Thanksgiving Humor

Ishmael's Corner

I explored the concept of word visuals earlier this month as the perfect way for PR professionals to bridge into the visual world. For those not familiar with word visuals, one “packages” clever words in a way that brings a visual dimension to communications.

How Humour Makes Your Message More Palatable. and More Powerful

Polaris

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners.

SHIFT Shares: The Thanksgiving Edition

Shift Communications

We have a lot to be thankful for here at SHIFT, and we’re not afraid to show it. What better way to celebrate a SHIFT Thanksgiving than to round up thoughts from SHIFTers far and wide about what they’re most thankful for? That is, after potlucks on both coasts, of course.

Four Tips to Navigate Your Post-Grad Job Search

Reputation Us

The following blog post is from LTPR’s fall intern, Caitlin Harrington. My only goal after I graduated from the University of Oregon in June, as far as my career was concerned, was to move to Portland and find a job.

Revamp your content strategy by following these 9 content cornerstones

Communications Conversations

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies).

CMOs: Hire the Right Marketing and PR Firm. And Avoid A Cattle Call

Polaris

Ah, the dreaded cattle call. A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. It’s a flawed process for a number of reasons. For one thing, you better not be in a hurry because RPFs are a time sink.

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Black Friday or Bust: Making Your Brand Stand Out

Shift Communications

What comes to mind when you hear “Black Friday” – Shoppers camping out for hours on end in the cold? People literally stampeding into stores at 5 a.m.? Or maybe it’s the fist fighting – Who can forget the two grandmas grappling over that $5 calculator ….

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Shop NFL Creates Successful Commercial Through Storytelling

The Stalwart Blog

Brands are constantly being challenged with finding creative ways to connect with their customers. Shop NFL recently did this through telling a story via a commercial. They created a piece that many fans around the world could probably relate to.

Melissa Agnes Discusses Crisis Management for Businesses on The Social Network Show

Melissa Agnes

When Crisis Comes Calling: Crisis Management for Business. Melissa Agnes, international crisis management speaker and consultant, was a recent guest on The Social Network Show, a radio show broadcasted out of Las Vegas, Nevada.

7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? Does your product development team invest time and energy in new solutions it thinks your customers will want.

We have the tools – so let’s demonstrate how PR can deliver value

PR in High Definition

‘What does PR do?’ ‘How How do we know if PR is working for us?’ What value will you bring to our business?’ Every PR professional would have come across these questions at some point in their career. Pinning down the exact value that PR brings to a business is a difficult matter, for the […].

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Importance of having a good spokesperson for your business

Public Relations Sydney

A good spokesperson is vital to any business wanting to build their profile and reputation. They put a human face to the organisation and can effectively communicate your messages to the public and the media.

Monday Roundup: Thanksgiving

Waxing UnLyrical

This Thursday we celebrate Thanksgiving here in the U.S. So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Image: DVIDSHUB via Flickr, CC 2.0.

What I Learned from Binge Blogging: Week One

Polaris

In case you hadn’t noticed, I’m binging. Binge blogging, that is. A week ago, I challenged myself to write a post a day for 30 days. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days.

Giving thanks and feeling awfully grateful

Communications Conversations

I’ve noticed a disturbing trend recently: That monster, cancer, is seeping into my life more and more. My family member is fighting a losing battle.

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Happy Thanksgiving!

Solo PR Pro

In the U.S., this week is a time to slow down and spend time with loved ones (yes, even driven Solo PR Pros!), and to take a moment to feel thankful for our blessings.

Canada’s Anti-Spam Legislation (CASL) – Why It Matter to Non-Canadians

Melissa Agnes

By Maanit Zemel. In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL is arguably one of the harshest anti-spam regimes in the developed world. In fact, prior to enacting CASL, Canada had no anti-spam laws, making it known as a “haven” for spammers and hackers. That is no longer the case.

Is social media all about massive numbers of followers, likes and shares?

MaccaPR

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. Consider that as of last week: Taylor Swift had 46.5 million Twitter followers.

How to Successfully Work with Your PR Firm

Mora Communications

Perhaps the most difficult concept for clients to fully understand is that although PR can be the most effective and powerful form of marketing, it is a gradual, cumulative process. An effective public relations campaign offers validation, credibility, and reaches. Read More › PR effective pr how to work with your pr firm Media Media Relations pR Firm press coverage Public Relations top pr firm los angeles

PR Week is killed off – let’s hope this isn’t CIPR suicide

Norton's Notes

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014.

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