Sat.Sep 09, 2017 - Fri.Sep 15, 2017

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

PR Expanded

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

Ethics 303

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2.

How Journalists Say PR Can Fight Fake News

Cision

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

Study 309

Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Paid Media: How to Best Amplify Your Content

B2B PR Sense

Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster.

How To 196

More Trending

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.)

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy.

B2B 195

8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource.

Google 168

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top 10 Florida Meteorologists on Twitter

Cision

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142.

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way.

Brand 170

Shared Media: How to Use the Power of Social to Your Advantage

B2B PR Sense

Shared media is a vital part of the PESO model, which also includes paid, earned, and owned media. Sometimes, however, the lines get blurred between shared media and its earned and owned media counterparts.

B2B 185

Quiz: Are you stuck in a communications rut?

PR Daily

It’s easy to fall behind in a communications world that’s constantly expanding and evolving. If the following statements are true of your department, you might need to make some substantial changes: You can’t remember the last time you’ve done a communications audit.

Will Ad Tech Stumbles Drive More Budget to PR?

Flack's Revenge

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening.

Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?

Hey, Patriot fans? Too Soon to Worry?

Ronn Torossian

The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwritten headline about the defending champs.

7 free writing resources

PR Daily

Would you like your content to have fewer errors? Wouldn’t it be great to type more quickly and accurately? Want to stay focused and minimize distractions? These free online resources can help you on your productivity journey: 1. Reduce mistakes with. Grammarly.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years.

Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. .

6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992.

6 ways to craft newsletters that boost your brand—and bottom line

PR Daily

Even though you’ve completed a website that appeals to visitors, your work is far from over. You have to drive traffic there so you can generate leads, collect email addresses, update visitors on company news, or share educational information. An e-newsletter may be the best solution.

Mobile 157

{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data.

Three tips to improve your listening skills – and become a better communicator

Media Bullseye

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that includes items like: must be an excellent writer, able to communicate well through writing and speaking, strong research skills, creativity, and adept at social media.

5 Steps to Finding the Right PR Firm

HMA Public Relations

Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. Click below for more]. The post 5 Steps to Finding the Right PR Firm appeared first on HMA Public Relations.

6 ways PR pros can master the art of following up

PR Daily

In recent years, phone pitches have fallen by the wayside as journalists and PR pros alike are busier and more mobile.

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do.

A crowdsourced post for a 6th form student on routes in public relations

Stephen Waddington

Ask a dozen people for advice on how to land a job in public relations and you’ll get a dozen different answers. An event in London on 26 September will aim to make sense of the public relations market for people starting out.

#MediaMonday – Christian Brabec

HMA Public Relations

Christian Brabec is somewhat new to the Phoenix culinary scene but is certainly making his mark with his Instagram page, Eat.The.Plate. Click below for more]. The post #MediaMonday – Christian Brabec appeared first on HMA Public Relations.

7 essential email marketing tactics

PR Daily

For all the amazing new marketing tools that have been called “the next big thing,” there remains one that consistently delivers spectacular return on investment. Email marketing has risen to the top over the past several years.

What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The Rise of Shadow Banking. Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas.

The Bravery of Silence: Responsible Advocacy Starts With Listening

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Ethics 115

The iPhone “Fail” Heard ‘Round the World

HMA Public Relations

If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public […]. The post The iPhone “Fail” Heard ‘Round the World appeared first on HMA Public Relations.