Sat.Sep 09, 2017 - Fri.Sep 15, 2017

Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way.

Local 50

Trending Sources

Hey, Patriot fans? Too Soon to Worry?

Ron Torossian

The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwritten headline about the defending champs.

6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page!

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

VELUX: “We need a strong digital window towards the world”

Presspage

We spoke to Kathrine Westermann and Carsten Suhr about the challenges the VELUX Group encounters in the media landscape and how they use PressPage to overcome them.

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

PR Expanded

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. .

{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data.

3 facts to consider about the future of PR

PR Daily

Topics such as influencer relations, social media and measurement of results receive a lot of buzz and discussion, but what about PR trends? Where do communicators think the industry is headed?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Overcoming the Challenges of Traditional Digital Advertising with PR

TrendKite

The trust gap between advertising and PR is a strong argument when it comes to getting the necessary investments in resources and technology

Top 10 Florida Meteorologists on Twitter

Cision

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142.

Public Relations Professionals, Here’s How to Empower the Wonder Woman in All of Us

Stern + Associates

When the original Wonder Woman debuted in 1975, there weren’t many well recognized, female super heroes. But if the recent blockbuster film is any indication, women can indeed break through. The post Public Relations Professionals, Here’s How to Empower the Wonder Woman in All of Us appeared first on Stern Strategy Group. Agency Culture Brand Strategy Communications leadership lessons personal brand PR career Public Relations

Film 17

Report: How journalists use social media in 2017

PR Daily

Reporters see social media as essential to their work; they’re just cautious about trusting it. In a recent survey of U.S. journalists and other media professionals, 42 percent report using five or more types of social media regularly.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Do You Have The Five Key Traits of a Top PR Pro?

HMA Public Relations

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? Click below for more]. The post Do You Have The Five Key Traits of a Top PR Pro? appeared first on HMA Public Relations.

The Bravery of Silence: Responsible Advocacy Starts With Listening

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

3 PR Trends that Will Help You Win in 2018

Stern + Associates

How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago. So much. The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. Brand Strategy Brand Reputation communications strategy PR Planning Video Content Marketing

8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Paid Media: How to Best Amplify Your Content

B2B PR Sense

Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster.

B2B 8

#MediaMonday – Christian Brabec

HMA Public Relations

Christian Brabec is somewhat new to the Phoenix culinary scene but is certainly making his mark with his Instagram page, Eat.The.Plate. Click below for more]. The post #MediaMonday – Christian Brabec appeared first on HMA Public Relations.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years.

Earn accolades for your nonprofit PR achievements

PR Daily

Denver Startup Week sneak peek: data-driven storytelling in the 21st century

Barokas

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business.

PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.)

Why making connections is essential in PR and in life

Public Relations Sydney

Lately I’ve caught myself thinking about how we need to stay connected with people from all areas of our life and in business, and how we can use these connections to our advantage. I was lucky enough to attend the most recent rendition of an event called “The Gathering”.

3 ways to turn online reviews into storytelling gold

PR Daily

Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why. If you’ve never been to these establishments, how do you know you won’t have a better experience? According to BrightLocal's 2015 Local Consumer Review Survey , 80 percent of people trust online reviews as much as personal recommendations.

The iPhone “Fail” Heard ‘Round the World

HMA Public Relations

If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public […]. The post The iPhone “Fail” Heard ‘Round the World appeared first on HMA Public Relations.