Sat.Sep 09, 2017 - Fri.Sep 15, 2017

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How Journalists Say PR Can Fight Fake News

Cision

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical.

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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice.

Ethics 263
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Trending Sources

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Are you creating and promoting enough content?

Business Wire

Growing an audience is beneficial to identifying potential clients and easing them along the marketing funnel. It’s a relationship that develops over time, a relationship rooted in trust and information. When you produce a piece of content and release it for the world to see, you want to make sure that it reaches your target audience and they engage with your message.

Marketing 150
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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in how we prepare for and respond to hurricanes, for one thing.

Airlines 149
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences.

Corporate 270

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The Generally Understood Rules Governing the Recycling of Blog Content

Prowly

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine.

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5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Here are a handful of masterful PR stunts that pass muster in our eyes, and each offers learnings for any brand that wishes to create their own.

Branding 136
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Top 10 Florida Meteorologists on Twitter

Cision

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. 1. Leigh Spann – WFLA-TV – 106,641. 2. John Morales – WTVJ-TV – 56,142. 3. Eduardo Rodriguez – WLTV-TV – 53,736. 4. Paul Dellegatto – WTVT-TV – 46,260. 5.

Twitter 250
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Will Ad Tech Stumbles Drive More Budget to PR?

Flack's Revenge

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number of major ad agencies predicted slowdowns a few weeks ago. That’s because large CPG companies like Procter and Gamble have been firing agencies and/or pulling back on spending.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. But as you can guess, despite my wide-eyed enthusiasm and countless ideas, my thoughts weren’t fully received in the ways I had hoped.

Financial 148
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Hey, Patriot fans? Too Soon to Worry?

Ronn Torossian

The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwritten headline about the defending champs. How far into the season would the Patriots get without a loss? For the team that has racked up massive numbers of wins in the past decade, the question was not out of the ordinary.

Blogging 119
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Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective? Is earned media amplification widely used, or on the “bleeding edge?”.

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“Join the conversation”–officially a dead internet phrase

Communications Conversations

“Join the conversation.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in countless agency pitches. It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. And, as of Sept. 12, 2017, it’s officially a dead internet phrase.

Retail 0
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Ethics Month, and a Time for Continued Professional Development

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 116
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{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean.

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Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . Investor Relations Officers (IROs) are in the unique position of deciding what constitutes market-moving news, how it should be distributed and whom should be targeted — even if the overall message is publicly available.

Banking 192
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sparked: A new kind of social media training program

Communications Conversations

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” It’s a question I’ve been getting more and more the last couple years. And, so far, my response has been: “Beats me.” Because, really, there’s not a solid, reputable place to send these folks.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Three brands giving back to the community in wake of Hurricane Harvey

Presspage

Within the last month, two Tropical hurricanes, Harvey and Irma, devastated communities in the southern parts of the United States and its surrounding regions. Though Hurricane Harvey may have subsided, the devastating effects of the tropical storm are far from over. The Category 4 storm left thousands of residents in Texas and Louisiana homeless and without access to essentials, such as food, clean drinking water, sanitary and health services.

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PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. We’ll start with the most essential part of the organization: the teams that serve clients. These teams look similar across most agencies with a few cultural twists at various firms.

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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years. The benchmark is courtesy of the latest CMO Survey , a semi-annually study conducted by the Fuqua School of Business at Duke University. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above.

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Denver Startup Week sneak peek: data-driven storytelling in the 21st century

Barokas

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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To Celebrate Ethics Month, We Bring You ‘Reputation Launderer’ Bell Pottinger From Across the Pond

PR News

Chances are we wouldn’t be writing this post had the story of British PR firm Bell Pottinger’s demise yesterday remained a story limited to two continents, Europe and Africa. Unfortunately for the reputation of the PR discipline here and abroad, Bell Pottinger was well known, which helped spread the story. The Bell in Bell Pottinger… Continued.

Ethics 76
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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The Rise of Shadow Banking. Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas. However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as s

Banking 79
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3 PR Trends that Will Help You Win in 2018

Stern + Associates

How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago. So much. The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group.

Trends 76
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Why making connections is essential in PR and in life

Public Relations Sydney

Lately I’ve caught myself thinking about how we need to stay connected with people from all areas of our life and in business, and how we can use these connections to our advantage. I was lucky enough to attend the most recent rendition of an event called “The Gathering”. Sounds like an ancient druid meet […]. The post Why making connections is essential in PR and in life appeared first on Public Relations Sydney.

Meeting 71
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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NextEra Energy’s FPL Unit Stakes Reputation on Sept. 17 Restoration Deadline

David PR Group

Hurricane Irma ripped through Florida on Sunday and Monday, leaving millions of people without power. While NextEra Energy’s FPL unit is without question working diligently to get the lights back on, it has done a lousy job of providing details or progress reports to its suffering customers. Even though technological advances might suggest real-time updates could be found online, FPL has instead drawn an ambitious line in the sand and said that all customers in its East Coast zone (which inclu

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We risk learning the wrong lessons from Bell Pottinger’s demise

Mark My Words

All that remains of Bell Pottinger is a burnt-out shell. Scraps will be salvaged and the less toxic parts could, with careful handling, be rebranded into something vaguely respectable. But the company as we know it has been read its last rights. Few will mourn. Stirring up racial tension in a country where sensitivities are deep and fresh is only few moral decibels shy of Goebbels communications.

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Public Relations Professionals, Here’s How to Empower the Wonder Woman in All of Us

Stern + Associates

When the original Wonder Woman debuted in 1975, there weren’t many well recognized, female super heroes. But if the recent blockbuster film is any indication, women can indeed break through. The post Public Relations Professionals, Here’s How to Empower the Wonder Woman in All of Us appeared first on Stern Strategy Group.

Film 71