Cision

SEPTEMBER 14, 2017

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical.

Social Media 309

Social Media Journalism Media Study 309

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice.

Ethics 263

Ethics Twitter Social Media Publicity 263

Business Wire

SEPTEMBER 11, 2017

Growing an audience is beneficial to identifying potential clients and easing them along the marketing funnel. It’s a relationship that develops over time, a relationship rooted in trust and information. When you produce a piece of content and release it for the world to see, you want to make sure that it reaches your target audience and they engage with your message.

Marketing 150

Marketing Publicity 150

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in how we prepare for and respond to hurricanes, for one thing.

Airlines 149

Airlines Reputation Communications Local 149

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences.

Corporate 270

Corporate Brand Branding Guidelines 270

Prowly

SEPTEMBER 13, 2017

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine.

Government 140

Government Blogging Guidelines How To 140

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Here are a handful of masterful PR stunts that pass muster in our eyes, and each offers learnings for any brand that wishes to create their own.

Brand 136

Brand Branding Local Hotels 136

Cision

SEPTEMBER 15, 2017

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. 1. Leigh Spann – WFLA-TV – 106,641. 2. John Morales – WTVJ-TV – 56,142. 3. Eduardo Rodriguez – WLTV-TV – 53,736. 4. Paul Dellegatto – WTVT-TV – 46,260. 5.

Twitter 250

Twitter Television Local Media 250

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number of major ad agencies predicted slowdowns a few weeks ago. That’s because large CPG companies like Procter and Gamble have been firing agencies and/or pulling back on spending.

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Agency Advertising Advertising Brand 120

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. But as you can guess, despite my wide-eyed enthusiasm and countless ideas, my thoughts weren’t fully received in the ways I had hoped.

Agency 147

Agency Communications Leadership Financial 147

Ronn Torossian

SEPTEMBER 11, 2017

The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwritten headline about the defending champs. How far into the season would the Patriots get without a loss? For the team that has racked up massive numbers of wins in the past decade, the question was not out of the ordinary.

Blogging 119

Blogging 119

Cision

SEPTEMBER 12, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective? Is earned media amplification widely used, or on the “bleeding edge?”.

Measurement 223

Measurement Media Social Media Pitching 223

Sword and the Script

SEPTEMBER 12, 2017

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years. The benchmark is courtesy of the latest CMO Survey , a semi-annually study conducted by the Fuqua School of Business at Duke University. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above.

Social Media 117

Social Media Advertising Advertising Media 117

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

SEPTEMBER 12, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 103

Ethics Publicity Twitter Communications 103

Communications Conversations

SEPTEMBER 12, 2017

“Join the conversation.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in countless agency pitches. It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. And, as of Sept. 12, 2017, it’s officially a dead internet phrase.

Social Media 0

Social Media Twitter Brand Branding 0

Cision

SEPTEMBER 11, 2017

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . Investor Relations Officers (IROs) are in the unique position of deciding what constitutes market-moving news, how it should be distributed and whom should be targeted — even if the overall message is publicly available.

Newspapers 192

Newspapers Publicity Industry Study 192

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean.

Analytics 92

Analytics Publicity Data Software 92

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 101

Ethics Radio Publicity Communications 101

Stephen Waddington

SEPTEMBER 13, 2017

Ask a dozen people for advice on how to land a job in public relations and you’ll get a dozen different answers. An event in London on 26 September will aim to make sense of the public relations market for people starting out. I had an email from Monique Ebanks-Clarke, a recent 6th form leaver recently, asking for advice on routes into public relations.

Publicity 90

Publicity Agency Writing Local 90

Communications Conversations

SEPTEMBER 14, 2017

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” It’s a question I’ve been getting more and more the last couple years. And, so far, my response has been: “Beats me.” Because, really, there’s not a solid, reputable place to send these folks.

Social Media 0

Social Media Media Training Media Training 0

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. We’ll start with the most essential part of the organization: the teams that serve clients. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Pitching Internal International 87

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Presspage

SEPTEMBER 11, 2017

Within the last month, two Tropical hurricanes, Harvey and Irma, devastated communities in the southern parts of the United States and its surrounding regions. Though Hurricane Harvey may have subsided, the devastating effects of the tropical storm are far from over. The Category 4 storm left thousands of residents in Texas and Louisiana homeless and without access to essentials, such as food, clean drinking water, sanitary and health services.

Community 0

Community Brand Branding Banking 0

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between.

Storytelling 74

Storytelling Data Communications Publicity 74

PR News

SEPTEMBER 13, 2017

Chances are we wouldn’t be writing this post had the story of British PR firm Bell Pottinger’s demise yesterday remained a story limited to two continents, Europe and Africa. Unfortunately for the reputation of the PR discipline here and abroad, Bell Pottinger was well known, which helped spread the story. The Bell in Bell Pottinger… Continued.

Reputation 76

Reputation Ethics Writing Blogging 76

Shift Communications

SEPTEMBER 13, 2017

The Rise of Shadow Banking. Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas. However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as s

Banking 79

Banking Financial Pitching Advertising 79

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Stern + Associates

SEPTEMBER 14, 2017

How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago. So much. The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group.

Trends 76

Trends Strategy Publicity Groups 76

Presspage

SEPTEMBER 15, 2017

We spoke to Kathrine Westermann and Carsten Suhr about the challenges the VELUX Group encounters in the media landscape and how they use PressPage to overcome them. A social media newsroom strengthening outreach Sensing the rapidly changing media landscape, the VELUX corporate media relations team realized four years ago that they needed more than a traditional corporate newsroom to meet the future needs of their PR teams across markets.

Social Media 68

Social Media Media Relations Corporate Media 68

Stephen Waddington

SEPTEMBER 12, 2017

We put Google Home through its paces this weekend. The first generation digital assistant is surprisingly good. Google Home is a voice automated digital assistant. It’s a new category of home computing device that includes the Echo from Amazon. Google Home is priced at £130 but if you shop around you’ll find it for around £100. It’s clearly priced aggressively to appeal to tech curious consumers.

Google 0

Google Wikipedia Privacy Radio 0