Sat.Sep 09, 2017 - Fri.Sep 15, 2017

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

PR Expanded

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

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How Journalists Say PR Can Fight Fake News

Cision

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

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Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page!

Why CEOs Should Invest in PR Attribution and PR Measurement

AirPR

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Hey, Patriot fans? Too Soon to Worry?

Ron Torossian

The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwritten headline about the defending champs.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years.

Top 10 Florida Meteorologists on Twitter

Cision

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142.

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource.

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A crowdsourced post for a 6th form student on routes in public relations

Stephen Waddington

Ask a dozen people for advice on how to land a job in public relations and you’ll get a dozen different answers. An event in London on 26 September will aim to make sense of the public relations market for people starting out.

Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?

6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992.

6 ways to craft newsletters that boost your brand—and bottom line

PR Daily

Even though you’ve completed a website that appeals to visitors, your work is far from over. You have to drive traffic there so you can generate leads, collect email addresses, update visitors on company news, or share educational information. An e-newsletter may be the best solution.

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5 Steps to Finding the Right PR Firm

HMA Public Relations

Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. Click below for more]. The post 5 Steps to Finding the Right PR Firm appeared first on HMA Public Relations.

Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. .

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy.

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6 ways PR pros can master the art of following up

PR Daily

In recent years, phone pitches have fallen by the wayside as journalists and PR pros alike are busier and more mobile.

#MediaMonday – Christian Brabec

HMA Public Relations

Christian Brabec is somewhat new to the Phoenix culinary scene but is certainly making his mark with his Instagram page, Eat.The.Plate. Click below for more]. The post #MediaMonday – Christian Brabec appeared first on HMA Public Relations.

Video: In A Crisis PR Situation, Be Sure To Address All FOUR Audiences

The Stalwart Blog

Here's my second "To The Point" video on California CEO. Welcome your thoughts

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Paid Media: How to Best Amplify Your Content

B2B PR Sense

Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster.

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7 essential email marketing tactics

PR Daily

For all the amazing new marketing tools that have been called “the next big thing,” there remains one that consistently delivers spectacular return on investment. Email marketing has risen to the top over the past several years.

The iPhone “Fail” Heard ‘Round the World

HMA Public Relations

If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public […]. The post The iPhone “Fail” Heard ‘Round the World appeared first on HMA Public Relations.

We risk learning the wrong lessons from Bell Pottinger’s demise

Mark My Words

All that remains of Bell Pottinger is a burnt-out shell. Scraps will be salvaged and the less toxic parts could, with careful handling, be rebranded into something vaguely respectable. But the company as we know it has been read its last rights. Few will mourn.

Shared Media: How to Use the Power of Social to Your Advantage

B2B PR Sense

Shared media is a vital part of the PESO model, which also includes paid, earned, and owned media. Sometimes, however, the lines get blurred between shared media and its earned and owned media counterparts.

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Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets.

Live Coverage Never Ends

HMA Public Relations

Live television coverage has always enthralled us and it is everywhere! One of the live shows that Scott usually tunes into is called Live PD on A&E. Click below for more]. The post Live Coverage Never Ends appeared first on HMA Public Relations.

Three tips to improve your listening skills – and become a better communicator

Media Bullseye

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that includes items like: must be an excellent writer, able to communicate well through writing and speaking, strong research skills, creativity, and adept at social media.

How Will Organizing Content Marketing Change with the Advent of AI?

PR 20/20

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. See the full article here. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary.

Quiz: Are you stuck in a communications rut?

PR Daily

It’s easy to fall behind in a communications world that’s constantly expanding and evolving. If the following statements are true of your department, you might need to make some substantial changes: You can’t remember the last time you’ve done a communications audit.

Do You Have The Five Key Traits of a Top PR Pro?

HMA Public Relations

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? Click below for more]. The post Do You Have The Five Key Traits of a Top PR Pro? appeared first on HMA Public Relations.

My Twin Peaks Theory

Doktor Spinn

First — spoiler alert. As I finished watching season 3 of Twin Peaks, being a fan for so many years, I felt disappointed and empty. So many side stories left unanswered, especially Audrey’s story. And Dale Cooper’s failure to defeat Judy, the ultimate evil. Ouch.

The Bravery of Silence: Responsible Advocacy Starts With Listening

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

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