Sat.Sep 09, 2017 - Fri.Sep 15, 2017

How Journalists Say PR Can Fight Fake News

Cision

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy.

B2B 215

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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

PR Expanded

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

Ethics 285

Are you creating and promoting enough content?

Business Wire

Growing an audience is beneficial to identifying potential clients and easing them along the marketing funnel. It’s a relationship that develops over time, a relationship rooted in trust and information.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

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8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource.

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Will Ad Tech Stumbles Drive More Budget to PR?

Flack's Revenge

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening.

Top 10 Florida Meteorologists on Twitter

Cision

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142.

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 free writing resources

PR Daily

Would you like your content to have fewer errors? Wouldn’t it be great to type more quickly and accurately? Want to stay focused and minimize distractions? These free online resources can help you on your productivity journey: 1. Reduce mistakes with. Grammarly.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2.

Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?

Hey, Patriot fans? Too Soon to Worry?

Ronn Torossian

The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwritten headline about the defending champs.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 ways to craft newsletters that boost your brand—and bottom line

PR Daily

Even though you’ve completed a website that appeals to visitors, your work is far from over. You have to drive traffic there so you can generate leads, collect email addresses, update visitors on company news, or share educational information. An e-newsletter may be the best solution.

Mobile 154

Shared Media: How to Use the Power of Social to Your Advantage

B2B PR Sense

Shared media is a vital part of the PESO model, which also includes paid, earned, and owned media. Sometimes, however, the lines get blurred between shared media and its earned and owned media counterparts.

B2B 197

Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. .

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years.

6 ways PR pros can master the art of following up

PR Daily

In recent years, phone pitches have fallen by the wayside as journalists and PR pros alike are busier and more mobile.

Paid Media: How to Best Amplify Your Content

B2B PR Sense

Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster.

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{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data.

Three tips to improve your listening skills – and become a better communicator

Media Bullseye

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that includes items like: must be an excellent writer, able to communicate well through writing and speaking, strong research skills, creativity, and adept at social media.

Report: How journalists use social media in 2017

PR Daily

Reporters see social media as essential to their work; they’re just cautious about trusting it. In a recent survey of U.S. journalists and other media professionals, 42 percent report using five or more types of social media regularly.

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Denver Startup Week sneak peek: data-driven storytelling in the 21st century

Barokas

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business.

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do.

5 Steps to Finding the Right PR Firm

HMA Public Relations

Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. Click below for more]. The post 5 Steps to Finding the Right PR Firm appeared first on HMA Public Relations.

6 crisis lessons from Equifax’s data-breach response

PR Daily

How could this happen? That’s one of many questions erupting in the aftermath of Equifax’s recently disclosed data breach, along with the following queries: Was my personal information compromised? Are they protecting themselves or the public? Is all the bad news out, or is there more to come?

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6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992.

What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The Rise of Shadow Banking. Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas.

#MediaMonday – Christian Brabec

HMA Public Relations

Christian Brabec is somewhat new to the Phoenix culinary scene but is certainly making his mark with his Instagram page, Eat.The.Plate. Click below for more]. The post #MediaMonday – Christian Brabec appeared first on HMA Public Relations.

5 key traits of top PR pros

PR Daily

What key things do top PR pros share? It comes down to five factors: 1. They listen. Effective PR pros keep quiet, watching for group dynamics and nonverbal communication. Then they ask probing questions in a thorough, systematic way—all before offering their own insights or recommendations.

VELUX: “We need a strong digital window towards the world”

Presspage

We spoke to Kathrine Westermann and Carsten Suhr about the challenges the VELUX Group encounters in the media landscape and how they use PressPage to overcome them.