Sat.Oct 17, 2020 - Fri.Oct 23, 2020

Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics


Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics.


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The Perfect Elevator Pitch Formula You Need to Know

B2B PR Sense

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.”

More Trending

Do’s and don’ts to avoid having your pitch mocked on Twitter

Agility PR Solutions

Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter.

Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers!

AMC May Be Out of Cash by Year’s End

Ronn Torossian

The motion picture theater industry is in real trouble after nearly a year of closures and restrictions related to COVID-19. Some companies have already closed locations, and there have been reports of some theater companies closing their doors for good.

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5 lessons from The Preakness’ virtual press event

PR Daily

With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access. When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

De är nominerade i topp 20 när Cision PR Influencer Award firar 10 år


Cision PR Influencer Award delas ut för 10:e gången den 26 november 2020 och idag offentliggörs de 20 PR-konsulter som är nominerade i år. Sverige Blogg


Career path of a social media pro: These managers work harder, will leave their positions sooner

Agility PR Solutions

The job of a social media professional is a relatively new one in the communications sphere, but is quickly becoming a critical, multi-division role with workloads piling up—and driving these pros to reconsider their vocations.

28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

5 brands that struggle to connect with millennial consumers

PR Daily

What’s driving the disconnect with younger audiences? Here are some underlying themes. They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Take your Virtual Events to the Next Level


If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast. Best Practices


6 steps to generating more sales with social listening


When you make use of the right social listening tactics, you’re able to drown out the noise made by the billions of people online and pinpoint the interactions you can make use of


Overcoming 4 strategic challenges PR pros have faced in 2020

Agility PR Solutions

2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you’ve encountered some unique challenges. Here are some of the most common ones—and tips to help combat them.

Follow the 5 C’s to avoid employee burnout

PR Daily

With so many facing heavy workloads, remote work headaches and competing obligations, it’s essential to find ways to find balance. Just when you think you are at capacity, more keeps coming. Sound familiar?

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Paul Ronge: "Digitaliseringen kommer medföra en mycket större kreativ rörlighet över geografi och kulturella gränser"


Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare. Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011. Sverige Blogg


How fake accounts on social media affect you


In this article, we explore how fake accounts affect your news feed, your behavior, and your brand

Expanding your business? Tips for revisiting your reputation management strategy

Agility PR Solutions

Expanding your business requires long-term, intense commitment. Not only are you committing to more work, but you’re also committing to take on more debt, more risk, and higher expenses.

5 tips for keeping your PR career moving during COVID-19

PR Daily

The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network. Is your inspiration and motivational drive lacking this morning?

Black History Month Employee Spotlight: Yasmin Basusi


This #BlackHistoryMonth we're spotlighting the chair of Cision UK's inclusion committee. UK Blog

Introducing Crisis Dashboard


Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap.

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Media takes a beating: New research raises red flags for journalism in the COVID era

Agility PR Solutions

The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any.

How storytelling builds trusted relationships

PR Daily

Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”. How do you create a strong, consistent culture when your business is spread out to almost 30 countries?

The 2020 State of the Election Part VII


The seventh installment in our 2020 State of the Election series analyzes media coverage of the second- and final- presidential debate. US Blog

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8 Tips for Creating a Virtual PR Event

Critical Mention

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols.

COVID silver lining? Company culture may have actually improved during pandemic

Agility PR Solutions

Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list.

Why you must prepare for crises beyond COVID-19

PR Daily

Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events. Never in my almost 40 years of crisis management experience have I ever I have seen an America more prone to erupt in new crises than right now.

PR, Attention, and Trust

The Proactive Report

We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust? With great content. What does this have to do with PR? Content is all done with communication techniques.