Sat.Jan 12, 2019 - Fri.Jan 18, 2019

Gillette Gets Woke: A PR Take

ImPRessions - Crenshaw Communications

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win.

Ethics 256

Why AI won’t Replace PR

Flack's Revenge

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

Why PR people need to protect influencers’ mental health

PR in High Definition

Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know.

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Five Essential skills for a modern PR professional

Ronn Torossian

Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR professionals.

More Trending

It's About a <<Fiji Water>> Girl

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures.

Film 205

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?

Six PR tactics to stay ahead of the competition

Ronn Torossian

Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration.

3 Social Platforms Tech PR Pros Need To Know

ImPRessions - Crenshaw Communications

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists.

Reddit 167

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign.

The Introvert’s Guide to Public Speaking

Critical Mention

Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations.

4 easy steps to energize your PR in the new year

Agility PR Solutions

In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing.

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Infographic: Your social media marketing checklist

PR Daily

It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives. Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money.

Letter from York

Stephen Waddington

Something new for 2019. Let me know what you think. I’m en route to York on LNER for lunch with my daughters today. We’re gathering from the corners of the north to set the world to rights. I’ll let you know how we get on.

B2B 112

7 Perspectives on Confessions from an Anonymous PR Person

Sword and the Script

The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry.

Agency 106

7 actionable ways to build hype for your brand’s next event

Agility PR Solutions

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.

Local 123

Infographic: Why social media marketing is essential

PR Daily

If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights. If social media isn’t a core part of your strategy, you’ll be left to play catch up.

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

Study: CEO Turnover Rate in 2018 Was the Highest in 10 Years

PRSay

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160.

Study 90

The 6 key things influencers look for when collaborating with brands

Agility PR Solutions

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power.

4 tips for using word-of-mouth to tout your brand

PR Daily

Personal recommendations carry great weight with would-be customers. Here’s advice on using testimonials to drive traffic and tapping influencers’ clout to extend your online reach. Consumers’ word-of-mouth is marketing gold.

Ethics 169

#MediaMonday – Zahid Arab

HMA Public Relations

Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations. Media Monday

BuzzStream Research Improvements: Powerful Tools to Find The Information You Need

Buzzstream

Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time.

Tools 88

Today’s trend towards less screen time is challenging website marketers to simplify

Agility PR Solutions

A large majority of people spend more than four hours online for leisure every day, but changing consumer attitudes toward internet usage, as they search for ways to curb internet addiction, could cause this number to drop.

Trends 111

9 trends to watch for social media marketers

PR Daily

Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers.

Will fake #sponcon be the end of influencer marketing?

Communications Conversations

A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.”

Brand 84

How to Build Effective Backlinks Using Images

Critical Mention

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO.

Brand commitments to social responsibility influence buying decisions more than price

Agility PR Solutions

Yes, consumers are expecting brands and businesses to take a stand on social, cultural and political issues—but does that impact their buying decisions when they’re evaluating similar items with markedly different price tags?

B2B 108

Amazon stirs social media pot with tongue-in-cheek hashtag

PR Daily

The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke. A good hashtag is crucial for social media marketing.

5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you.

11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Who was the most photographed and talked about person at the 2019 Golden Globe Awards?

Viral 76

2019 tech trends and predictions from media experts

Agility PR Solutions

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019.

Trends 104