ImPRessions - Crenshaw Communications
JANUARY 16, 2019
For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Certainly the controversy has been a huge boost for the ad before its official launch on Super Bowl Sunday.
Flack's Revenge
JANUARY 17, 2019
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns.
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PR in High Definition
JANUARY 16, 2019
Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know. Among the other content, I had two paid ads, one celebrity, five influencers, and one brand.
Onclusive
JANUARY 16, 2019
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Deirdre Breakenridge
JANUARY 14, 2019
Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Today, our world of communications includes so much more.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JANUARY 17, 2019
While there are certainly a lot of tools in the PR specialist’s arsenal, the one which is the most effective is also one that is the most popular: video content. The post Six Powerful Reasons Why Video Content is Essential For PR appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JANUARY 16, 2019
If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. Still, it’s a challenge to keep up with the latest social sites and services, because every day brings something new. With that in mind, here are three up-and-coming social media platforms tech PR pros need to know and use in 2019. 3 social platforms tech PR pros need to know.
Steve Barrett on PR
JANUARY 18, 2019
A new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent developments prove gender politics post #MeToo still have a long way to go.
Ronn Torossian
JANUARY 14, 2019
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration. With the amount of competition out there right now, it has become harder and harder to attract […]. The post Six PR tactics to stay ahead of the competition appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JANUARY 13, 2019
In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing. That’s a good thing, but how can you be sure your investment will bring you […].
Stephen Waddington
JANUARY 17, 2019
Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model.
Sword and the Script
JANUARY 15, 2019
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I read the piece with interest and thought some of it was true, some of it was half true, and some of it misguided.
Critical Mention
JANUARY 17, 2019
Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations. When most people think of someone who is introverted, they tend to believe that the person is shy or even socially awkward. On the other hand, people tend to think of an extrovert as someone who is outgoing or the life of the party.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
JANUARY 15, 2019
When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype associated with both a greater number of potential […]. The post 7 actionable ways to build hype for your brand’s next event appeared first on Agility PR Solutions.
Communications Conversations
JANUARY 18, 2019
A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.” The idea: Wannabe influencers are now posting fake sponsored content in hopes brands will see it and approach them about long-term partnership deals. Yep, it’s for real. And yep, it’s happening.
Buzzstream
JANUARY 16, 2019
Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time. To help you out with that, we’ve added some major functionality that will make your research faster, more direct, and more obvious.
PRSay
JANUARY 17, 2019
According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160. The report also found the 425 CEO changes in the fourth-quarter of 2018 to be the highest ever on record, a strong increase from 2017’s fourth-quarter departures of 294.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
JANUARY 15, 2019
As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […].
Muck Rack
JANUARY 17, 2019
50+ apps and tools every PR pro needs in 2019
Solo PR Pro
JANUARY 15, 2019
We all have the same number of hours in the day as Beyoncé, so they say. Except where Beyoncé has a huge team behind her, as solo consultants, we are the ones wearing many of the hats in our businesses. So, what’s a solo to do? Maximizing our time is directly connected to growing our income. Many of us delegate to virtual assistants, which helps us accomplish more than when we try to do it all.
PR News
JANUARY 13, 2019
It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Agility PR Solutions
JANUARY 14, 2019
A large majority of people spend more than four hours online for leisure every day, but changing consumer attitudes toward internet usage, as they search for ways to curb internet addiction, could cause this number to drop. In fact, more than one-third of people (37 percent) are already spending less than three hours of leisure […]. The post Today’s trend towards less screen time is challenging website marketers to simplify appeared first on Agility PR Solutions.
Muck Rack
JANUARY 14, 2019
Top publications and articles for December, according to journalists
HMA Public Relations
JANUARY 14, 2019
Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations.
Communications Conversations
JANUARY 15, 2019
We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off. Sure, there are a number of CEOs who are somewhat active on social media channels (Spencer Raskoff-Zillow, John Legere-T-Mobile and Gary Kelly-Southwest come to mind), but for the most part it’s been an uphill battle the whole way convincing CEOs this is worth their time and effo
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Agility PR Solutions
JANUARY 16, 2019
A new survey from the PRSA Foundation reveals that while the majority (85 percent) of communications professionals believe diversity in the workplace is either important or very important to them, only 27 percent believe they’re currently working at an organization that is meaningfully or very diverse. The survey follows the PRSA Foundation’s recent book launch of Diverse Voices: […].
MaccaPR
JANUARY 15, 2019
Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water to photobomb celebrities such as Heidi Klum, Idris Elba and Nicole Kidman on the Globes’ Red Carpet by smiling coyly at the camera while holding a tray of Fiji water bottles alongside the superstars. Embed from Getty Images.
5W PR
JANUARY 16, 2019
In this week’s 5W Spotlight, we sat down with Brenna Goodsitt, Senior Account Executive, CET, to discuss her journey into the PR industry. Her advice for young PR professionals? “Look for news in unexpected places.” Read the full interview below! What inspired you to get into PR? I have always been someone with varied interests. So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit.
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