Sat.Jan 12, 2019 - Fri.Jan 18, 2019

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Gillette Gets Woke: A PR Take

ImPRessions - Crenshaw Communications

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Certainly the controversy has been a huge boost for the ad before its official launch on Super Bowl Sunday.

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Why AI won’t Replace PR

Flack's Revenge

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns.

Insurance 234
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Trending Sources

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Why PR people need to protect influencers’ mental health

PR in High Definition

Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know. Among the other content, I had two paid ads, one celebrity, five influencers, and one brand.

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Five Key Takeaways from the 2018 Growth PR Conference

Onclusive

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Deirdre Breakenridge

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Today, our world of communications includes so much more.

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Six Powerful Reasons Why Video Content is Essential For PR

Prowly

While there are certainly a lot of tools in the PR specialist’s arsenal, the one which is the most effective is also one that is the most popular: video content. The post Six Powerful Reasons Why Video Content is Essential For PR appeared first on Prowly Magazine.

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3 Social Platforms Tech PR Pros Need To Know

ImPRessions - Crenshaw Communications

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. Still, it’s a challenge to keep up with the latest social sites and services, because every day brings something new. With that in mind, here are three up-and-coming social media platforms tech PR pros need to know and use in 2019. 3 social platforms tech PR pros need to know.

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Gillette debate cuts two ways

Steve Barrett on PR

A new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent developments prove gender politics post #MeToo still have a long way to go.

Brand 144
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Six PR tactics to stay ahead of the competition

Ronn Torossian

Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration. With the amount of competition out there right now, it has become harder and harder to attract […]. The post Six PR tactics to stay ahead of the competition appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 easy steps to energize your PR in the new year

Agility PR Solutions

In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing. That’s a good thing, but how can you be sure your investment will bring you […].

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model.

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The Introvert’s Guide to Public Speaking

Critical Mention

Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations. When most people think of someone who is introverted, they tend to believe that the person is shy or even socially awkward. On the other hand, people tend to think of an extrovert as someone who is outgoing or the life of the party.

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Will fake #sponcon be the end of influencer marketing?

Communications Conversations

A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.” The idea: Wannabe influencers are now posting fake sponsored content in hopes brands will see it and approach them about long-term partnership deals. Yep, it’s for real. And yep, it’s happening.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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7 actionable ways to build hype for your brand’s next event

Agility PR Solutions

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype associated with both a greater number of potential […]. The post 7 actionable ways to build hype for your brand’s next event appeared first on Agility PR Solutions.

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BuzzStream Research Improvements: Powerful Tools to Find The Information You Need

Buzzstream

Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time. To help you out with that, we’ve added some major functionality that will make your research faster, more direct, and more obvious.

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Study: CEO Turnover Rate in 2018 Was the Highest in 10 Years

PRSay

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160. The report also found the 425 CEO changes in the fourth-quarter of 2018 to be the highest ever on record, a strong increase from 2017’s fourth-quarter departures of 294.

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Do This One Simple Thing Every Day for a Picture-Perfect PR Life

PR News

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The 6 key things influencers look for when collaborating with brands

Agility PR Solutions

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […].

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Will 2019 (finally) the year of the Social CEO?

Communications Conversations

We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off. Sure, there are a number of CEOs who are somewhat active on social media channels (Spencer Raskoff-Zillow, John Legere-T-Mobile and Gary Kelly-Southwest come to mind), but for the most part it’s been an uphill battle the whole way convincing CEOs this is worth their time and effo

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#MediaMonday – Zahid Arab

HMA Public Relations

Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water to photobomb celebrities such as Heidi Klum, Idris Elba and Nicole Kidman on the Globes’ Red Carpet by smiling coyly at the camera while holding a tray of Fiji water bottles alongside the superstars. Embed from Getty Images.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Today’s trend towards less screen time is challenging website marketers to simplify

Agility PR Solutions

A large majority of people spend more than four hours online for leisure every day, but changing consumer attitudes toward internet usage, as they search for ways to curb internet addiction, could cause this number to drop. In fact, more than one-third of people (37 percent) are already spending less than three hours of leisure […]. The post Today’s trend towards less screen time is challenging website marketers to simplify appeared first on Agility PR Solutions.

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5W Spotlight: Brenna Goodsitt

5W PR

In this week’s 5W Spotlight, we sat down with Brenna Goodsitt, Senior Account Executive, CET, to discuss her journey into the PR industry. Her advice for young PR professionals? “Look for news in unexpected places.” Read the full interview below! What inspired you to get into PR? I have always been someone with varied interests. So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit.

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Letter from York

Stephen Waddington

Something new for 2019. Let me know what you think. I’m en route to York on LNER for lunch with my daughters today. We’re gathering from the corners of the north to set the world to rights. I’ll let you know how we get on. January is typically a period of renewal but it’s hard to feel optimistic with the Brexit shenanigans that are ongoing in Westminster.

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Top publications and articles for December, according to journalists

Muck Rack

Top publications and articles for December, according to journalists

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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PRSA Foundation reveals a diversity disconnect among comms pros

Agility PR Solutions

A new survey from the PRSA Foundation reveals that while the majority (85 percent) of communications professionals believe diversity in the workplace is either important or very important to them, only 27 percent believe they’re currently working at an organization that is meaningfully or very diverse. The survey follows the PRSA Foundation’s recent book launch of Diverse Voices: […].

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Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. In addition, the brand started taking shots from fashion bloggers and other opinion makers going so far as to overtly suggest consumers should choose other specific brands rather that the major retailer that has come to represent women’s intimate fashions for a genera

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Fantastically well-thought through campaign

Mark My Words

The Guardian. PR expert Mark Borkowski called the advert part of a “fantastically well-thought through campaign”, adding that it appealed to a younger generation that were very aware of the power of advertising and marketing on society. “It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said.