Gillette Gets Woke: A PR Take
ImPRessions - Crenshaw Communications
JANUARY 16, 2019
For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Certainly the controversy has been a huge boost for the ad before its official launch on Super Bowl Sunday.
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