Sat.Jan 20, 2018 - Fri.Jan 26, 2018

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field. These individuals are not just far-off celebrities.

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Couric coming back for Olympics

Ronn Torossian

They say you can’t go home again, but they also say you can never get too much of a good thing. Find the middle ground between those two maxims, and you may get a hint of what Katie Couric is feeling this week.

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some.

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ICOs, the new Press Release for a Blockchain World

Flack's Revenge

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising to prominence.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. Why? In virtual reality, you have to stop someone and get them to put on a headset, goggles, or some other device.

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How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? The answer is a resounding “yes,” but it’s not always easy. There are specific steps marketers must take to achieve full customer engagement.

6 lessons for PR pros from the rising popularity of mobile games

PR Daily

Mobile games aren’t a passing fad.

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Suffering from Facebook Newsfeed Entitlement? Stop. Here’s 26 Reasons Why

Social PR Chat

Being included in the Facebook newsfeed is something brands have come to expect as a protected constitutional right. While it’s hard to remember life before Facebook newsfeed changes and Mark Zuckerberg’s infamous post updates like the one on January 11th, 2018; it’s safe to say public relations pre-Facebook was archaic at best. Your Business Without Facebook? Imagine life without Facebook.

Without Marketing You’re Just the Business No One’s Heard Of; Off Script #25: Steve Olenski

Sword and the Script

He started his career “1,000 years ago” working for Prudential. He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing class.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right?

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What is the best dictionary for word lovers?

PR Daily

All word enthusiasts have their own favorite online or in-print dictionaries. I’ve always been loyal devotee of the Oxford English Dictionary, but now there’s a new dictionary in my life. It’s not you OED; it’s me.

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Keeping your media lists current

Media Bullseye

As often as we’ve said that modern public relations work is more than just media relations, the fact remains that it is still very important—and, for many organizations, media efforts are a core part of PR strategy.

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12 social media, marketing and PR leaders I’d work for in a second

Communications Conversations

Last week, a friend seeking new opportunities sent me a note on LinkedIn: “Who are the top people to work for in the PR/comms industry in Minneapolis/St. ” Great question! So, I started thinking: Great question, but TOUGH question.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#MediaMonday – Ozzy Mora

HMA Public Relations

Today’s #MediaMonday comes to us from Ozzy Mora, a digital multimedia journalist and social media producer for 12 News. Find out what kind of stories she's interested in! Click below for more]. The post #MediaMonday – Ozzy Mora appeared first on HMA Public Relations.

6 ways to rise to the top of your PR department or agency

PR Daily

There are a host of things you can do to distinguish yourself in the workplace. Some have been frequently addressed (be the first one in the office and the last one to leave, etc.), but there are other steps you can take that are seldom discussed.

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When Doubt Is Planted, Your Brand Becomes Vulnerable

Melissa Agnes

Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees.

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Why Communicators Should Expect a Year of Disruption in 2018

PRSay

The communications profession will evolve in ways we cannot imagine today. In this shifting environment, communicators need to be prepared for absolutely anything.

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to? To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done.

Why simple language is vital to your content marketing

PR Daily

Just as it has for more than 40 years, Lake Superior State University recently released its annual list of words for banishment. The list is certainly worth reviewing for writers and marketers who are (or should be) bound by sacred oath to keep language simple and jargon-free.

Advertorials Are Not Dead

HMA Public Relations

Advertorials are definitely not dead. Obituaries are essentially advertorials in that you have to pay for their placement and now they're larger than life! Click below for more]. The post Advertorials Are Not Dead appeared first on HMA Public Relations.

PR scum are human too.

Mark My Words

You might have missed the kerfuffle recently between the highly respected theatre critic, Lyn Gardner and Cirque Du Soleil. There was much debate about the Circus taking steps to stop the critic reviewing their new production. Evidently Ms Gardner found out she was uninvited from a press night.

‘This Is Us’ fire creates social media storm and PR crisis for Crock-Pot

Axia PR

Communication tips for what to do when your brand unexpectedly ‘catches fire’ and you need to calm consumers. This week, NBC’s “This Is Us” gave viewers an emotionally gripping episode that seriously tugged their heartstrings. It also sent many to their cupboards to dispose of a kitchen appliance that was the terrifying catalyst for one of the show’s biggest tragedies. The villainous appliance? A Crock-Pot. Public Relations Featured Crisis PR Crisis Communications

Irish lodge/café bans bloggers after social media fight escalates

PR Daily

An argument between a hotel owner and vlogger has ignited a contentious discussion over influencer marketing.

Crush Influencer Marketing by Solving Pain Points

Beyond PR

Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. .

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VPNs: The Crisis Communication Plan for Technology Failure

HMA Public Relations

Yesterday at HMA World Headquarters, our technology decided to take the day off. These are the moments we turn to our VPNs. Click below for more]. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations.

5 PR tips for technology B2B companies

Axia PR

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Tech B2B companies don’t require recognition from the average Joe or Jane.

4 punctuation marks that are tired of being misused

PR Daily

They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks. Should you use one at the end of a sentence that begins with “guess”? Em dashes. Does that side note call for one of these, or a set of parentheses? En dashes. How is this different from an em dash?

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5 Conversations You Need to Have With Clients

Solo PR Pro

Once you have launched a new client, you inevitably fall into a groove. You have meetings and discussions, and work gets done. You report on results and outline next steps. The interactions are pleasant and as time goes on, you and the client master the art of working together to achieve objectives.

Whatever happened to Gawker?

HMA Public Relations

Peter Thiel is now making an offer to buy Gawker’s remaining assets, which brings up further arguments about the importance of preserving free press. Click below for more]. The post Whatever happened to Gawker? appeared first on HMA Public Relations.

3 ways to create media pitches that get results

Axia PR

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us.

Burger King explains net neutrality in Whopper ‘slow-lane’ prank

PR Daily

When fast-food hits a speed bump, it’s jarring—and that’s just what Burger King wanted. The restaurant chain created a video—a la last year’s anti-bullying PSA—to educate the public about the implications of the recent repeal of net neutrality.

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