Sat.Oct 04, 2014 - Fri.Oct 10, 2014

Announcing #50Shows: Giving Women a Platform and a Voice

PR Expanded

Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.”

Radio 427

Medium: A Peek At The Blueprint Of Publishing’s Future

Onclusive

On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. Back in April 2013, Medium acquired Matter. The publisher has since become … Continued.

3 Ways to Get the Response you Want

Ronn Torossian

You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [.].

Agency 372

Punch up Your News without Using Hype

Flack's Revenge

You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” ” It can be hard to understand or respond to such subjective criticism.

Data 241

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Well, Ello, Guvna – Is There a New Kid in Town?

Rock the Status Quo

New social media platform Ello is touted as an “anonymous Facebook with no ads.” ” Popping up in the limelight where thousands of other wanna-be in the majors platforms have failed, is it something to rave about, or do they just have a great PR team?

More Trending

What Beyoncé Can Teach Us About PR & Marketing

Shift Communications

Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. I am a proud member of the Church of Beyoncé, so I may or may not be slightly biased. Photo credit: iam.beyonce.com. Beyoncé is doing something right.

Study: Effective Content Marketing Has One Element

Sword and the Script

Walk with me for a moment – to about 30 years ago. The setting is the 1980s sitcom Growing Pains and Mike Seaver’s teacher had found – after the conclusion of an exam – that Mike had written out answers to the test on the bottom of his sneaker.

One Year in Public Relations

Reputation Us

I recently hit my one-year mark of full-time employment at LT Public Relations. Wow, how time flies! It feels like just yesterday I arrived as an intern, nervous about everything from grammatical errors in emails to eating lunch at the proper time.

TCIP #018 – The Truth About Transparency With Jean-Michel Ghoussoub

Melissa Agnes

Welcome to episode #018 of The Crisis Intelligence Podcast, with Melissa Agnes and Jean-Michel Ghoussoub. Everybody’s always talking about transparency.

Crisis 236

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Finding Your Own Work-Life Balance

Shift Communications

Not long ago, in a 1:1 meeting with a junior staffer, the subject of “work-life balance” came up. It’s an issue we are fiercely committed to always be tackling, so we ask questions about it a lot. In this particular conversation, the employee tried to call me out by keeping tabs on my own schedule.

So Did Those 2014 Predictions for the Communications Industry Come True?

Ishmael's Corner

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. With nine months in the rear-view mirror, it’s time to look at the scoreboard. Prediction 1: The Pope’s Selfie Goes Viral. I figured the big event would happen at Easter Mass.

How corporate IT is actually killing employee communications

Communications Conversations

Years ago, I worked for an accounting and consulting firm here in Minneapolis. They ran their systems on Lotus Notes. For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email.

The Crisis After The Crisis

Melissa Agnes

By Tony Jaques. When a crisis event is “over” it is very natural to focus on operational recovery and business continuity. But the reality is that the aftershocks from a crisis can be more devastating and costly to the organization than the original crisis itself.

Crisis 215

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement.

If Yankee Stadium is the House that Ruth Built, We’re the PR Agency That HP Built

Ishmael's Corner

HP’s decision to cut along the dotted line and create two companies signals the end of an era. We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing.

Agency 129

Why the best dreams are those you stumble into

Communications Conversations

You’ve seen those American Family commercials by now. The “If you can dream it, we can protect it.” ” These ones, specifically. They always get me thinking about dreams. Now that I’m older and wiser, I have a few dreams.

#CrisisRoundup of Awesome Links: Week of October 6, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! This week, I was in L.A. having a blast putting City officials through a simulated earthquake exercise. As you can imagine, it was an amazing experience to be surrounded with such inspiring people doing important work.

Google’s Primer App – Quick Lessons on PR and Marketing

Shift Communications

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be.

Google 151

The Rise of the Independent Nation – Follow the Money

Solo PR Pro

When I first opened my business as a solo PR pro in 1995, independent communications consultants were a rare breed.

eBook 101

How to write a company announcement media release

Public Relations Sydney

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news.

The Crisis After The Crisis

Melissa Agnes

By Tony Jaques. When a crisis event is “over” it is very natural to focus on operational recovery and business continuity. But the reality is that the aftershocks from a crisis can be more devastating and costly to the organization than the original crisis itself.

Crisis 130

Doing Real-Time Marketing Right

Shift Communications

Today’s digital world is all about the here and now – the right now. This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years.

Chat Recap: #SoloPR Twitter Chat Turns 5!

Solo PR Pro

This week, we celebrated the #SoloPR chat’s fifth birthday!

Get Analytical with Twitter’s Activity Dashboard

PR 20/20

What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question. Twitter’s ( @twitter ) new analytics feature is certainly a step in the right direction. In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users.

How To Meet the Demand for Real-Time Communication in a Crisis

Melissa Agnes

The growing demand for immediate and real-time communication and updates in a crisis can be overwhelming. This overwhelming pressure can lead to mistakes, or worse, unethical decisions. So how can you meet this demand while not compromising – but rather enhancing – your crisis management?

Talking Points Podcast: Does building relationships with journalists still matter?

Communications Conversations

That was a hot topic in this week’s Talking Points Podcaast, as Kevin Hunt and I sat down to debate. The conversation is based on a post on PR News on that very topic–does building relationships with journalists still work? Or, do journalists just want the straight information?

Firefly Communications selected to run Talent Unleashed UK Awards

PR in High Definition

The tech space is fast becoming the hallmark of the modern business landscape, with more and more start-ups choosing to dive headfirst into this competitive industry.

How speaking opportunities can help your business

Public Relations Sydney

Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers.

eBook 60

#CrisisRoundup of Awesome Links: Week of October 6, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! This week, I was in L.A. having a blast putting City officials through a simulated earthquake exercise. As you can imagine, it was an amazing experience to be surrounded with such inspiring people doing important work. I’ll be sharing more of my experience with you in the coming days – so stay tuned if you’re interested in hearing more!

If You Think Your Audience Is an Algorithm, You’re Doing it Wrong

David PR Group

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor.

5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Part 2 of a 2-part Special Blog Post: See Part 1 Here.

When to write a media release

Public Relations Sydney

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations.