Sat.Sep 27, 2014 - Fri.Oct 03, 2014

Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

PR Expanded

If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? ” For me, theSkimm is an essential resource.

The PR price of doing what needs to be done

Ronn Torossian

When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [.].

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The Power of Finding New Ways To Communicate The Same Important Message

Melissa Agnes

Two truths: Crisis prevention is the best form of crisis management. “Insanity is doing the same thing over and over again and expecting different results.” ” – Albert Einstein. New and relatable ways to continue to be fresh and impactful.

Negativity and the Competition

Shift Communications

With all of the recent chatter and excitement about Ello , it’s been a great opportunity to pause and consider the business model. As a review, Ello’s manifesto states that the site will not be ad-supported and will not share users’ data.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

NewCo Showcases NY Tech “In the Wild”

Flack's Revenge

I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and tech influencer who launched Industry Standard and co-founded the Web 2.0

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More Trending

TCIP #017 – Exploring Garden Grove Fire Department’s Social Media and Electronic Communication in Crisis with Thanh Nguyen

Melissa Agnes

Welcome to episode #017 of The Crisis Intelligence Podcast, with Melissa Agnes and Thanh Nguyen.

Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

Shift Communications

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences.

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.

Should PR Pros Sign up for Ello?

Sword and the Script

If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

Yesterday evening it was announced that an American who had recently travelled to Liberia has been diagnosed with Ebola and is under intensive care in the Texas Health Presbyterian Hospital in Dallas.

PR Creative: A 7-Year History

Shift Communications

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties.

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

The influence of journalists remains as important today as when I started in the communications business. While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation.

#Bendgate Bites Into Apple’s Reputation… For a Moment

Reputation Us

Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere. It was a record sale – ten million phones in the first weekend alone. But Apple releases are not just met with praise. Haters gonna hate.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How The UAE and Saudi Arabia Are Doing Great Things on Social Media

Melissa Agnes

Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. As all of my travels around the world, the experience was enlightening and inspiring.

A Newbie’s Guide to Working Remotely

Shift Communications

Working remotely is a reality of today’s workforce. There are arguments for (It’s better for business!) and against (In-office culture is what powers a business!), but there is no denying that telecommuting is a thing. And it’s not going anywhere.

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Should your C-suite tweet? Maybe!

Stuart Bruce

‘Should the C-suite tweet?’ ’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe!

Why do PR people hate Excel so much?

Communications Conversations

Of course, I know the answer. I know the answer because I’m one of the people who hate Excel. It is the bane of my existence. But, it’s something I need to know (and, I need to know it better), as I work with many Fortune 500 clients, and in that world, Excel and Powerpoint rule.

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season! The beautiful colors, the cool air and the comfy yet fashionable sweaters and boots, what’s not to love?

Learning By Teaching: The PR Edition

Shift Communications

Docendo discimus. By teaching, we learn. Seneca the Younger. Penned by the Roman philosopher Seneca the Younger in the early days of the Roman Empire, it holds as true today as it did two thousand years ago. Modern psychology researchers have dubbed it the protégé effect.

#SoloPR Chat Turns 5 – Join Us to Celebrate!

Solo PR Pro

In 2009, the U.S. welcomed its first black president, we mourned the loss of the “King of Pop,” and people were talking about a crazy new TV show called the Jersey Shore.

Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)

Communications Conversations

Last week, new social network Ello was all over my social streams. I mean ALL OVER them. Early adopters were handing out invites. And people were snapping them up. Hell, people were BEGGING for them. BEGGING! Lots of tire kicking I’m sure went on over the weekend.

Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

Editor’s note: This post was written within the first few hours of Mr. Duncan, patient zero in the United States, testing positive for Ebola.

Why staying with the times is a must in PR

The Stalwart Blog

The NFL sure has had it''s run of bad press. Almost all of it is self-induced. Just when you thought the dust was settling, this happened: NFL says Abdullah should not have been penalized. KANSAS CITY, Mo. (AP)

How to use emotions to build brand loyalty with your target audience

Public Relations Sydney

Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again.

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Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions. Through variations of construction and patterning, cloth also has a great capacity for communication and serves as a significant site of personal and cultural identity. How we dress in particular is, by its very nature, one of the most visible of the arts.

The Power of Finding New Ways To Communicate The Same Important Message

Melissa Agnes

The goal is to find new and relatable ways to continue to be fresh, relevant and impactful. Finding a new, relatable way to communicate the same important message is a strong and intelligent communication strategy. I abide by this logic myself in speaking engagements, trainings and when I consult.

Talking Points Podcast: Why we Should Start Ignoring Millennials

Communications Conversations

In this edition of the Talking Points Podcast, Kevin and I talk about the future of Ello (or, non-future, in my view), the CEO/rank-and-file salary gap and how it could impact PR efforts and my favorite topic: Millennials!

Ikea climbing wall

PR in High Definition

Ikea is known to have revolutionised the way we buy furniture by laying out the store to take you on a journey through different rooms so you can see items in situation. To launch a new store, Ikea decided to turn this idea on its head – well, not 180 degrees but 90 degrees – […].

Whither WUL?

Waxing UnLyrical

Zomigawd! Where did WUL go?! I’m really, really sorry. I truly didn’t mean to simply blank on you and disappear. The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water).

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season! The beautiful colors, the cool air and the comfy yet fashionable sweaters and boots, what’s not to love? In case your week has been as busy as mine, below you’ll find my #CrisisRoundup of worthwhile reads, as well as what was published to The Crisis Intelligence Blog and Podcast this week.

By: Need Online Marketing Help? Stand Out From the Crowd With These Resources « The Go! Agency – Online Marketing Specialists


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