November, 2022

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23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning?

Marketing 169
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6 crucial components of your 2023 crisis plan

Agility PR Solutions

We can’t predict the future, no matter how hard we try. Sometimes, events happen with absolutely no warning and shake companies to their very foundations. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that may come your way?

Crisis 95
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Comms pros’ predictions for 2023: Purpose, people and the future of PR

PR Daily

We asked PR pros what they see for the year ahead. This is what they said. It’s cliché but true to say at this point: The last three years have led to seismic shifts in the way all communications functions are viewed, especially internal comms.

Nonprofit 146
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6 Steps to Launch Your Small Business or Start-Up PR Campaigns | Business Wire Blog

Business Wire

Small business and start-up professionals wear many hats. You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How Public Relations Builds Relationships When Market Conditions Change

The Hoyt Organization

What does economic change mean for your business? It means that you must be more strategic than ever in your marketing and communications.

More Trending

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How to lead your team through a recession

PR Daily

It’s not all gloom and doom. The past few years have had our heads spinning in so many ways. Now, despite a labor market where demand still outpaces supply, continued inflation is stoking fears that a recession may be coming.

How To 132
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PR in 2023: 4 predictions for the year ahead

Agility PR Solutions

The public relations industry is changing at a dizzying pace. Now more than ever, conventional PR wisdom is being called into question. In its place, new approaches are blossoming, we are dealing with a global economic downturn, and PR professionals are thinking more outside the box.

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ICCO World PR Report – PR leaders optimistic, despite global challenges

Stuart Bruce

The ICCO World PR Report 2022-23 reveals that PR leaders are optimistic about the future, despite global challenges of recession, the invasion of Ukraine, climate … public relations Research

Report 85
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Mastodon returns – what does it mean for PR and communications?

Stuart Bruce

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Tips for Sharing Your News This Holiday Season | Business Wire Blog

Business Wire

Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle. That means there are always reporters looking for new stories, and there are always announcements to share.

Blogging 278
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Understanding and Improving Brand Perception for Success

Ronn Torossian

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience.

Brand 311
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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything.

Agency 170
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A PR pro’s guide to pitching podcasts

PR Daily

Insights from “Muck Rack’s State of Podcasting 2022” Report. Podcasts have recently grown into one of the most popular forms of content. According to DemandSage , there are currently over 2.4 million podcasts with more than 66 million episodes between them!

Pitching 170
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Getting the most from AMEC Measurement Month 2022

The Resolution Blog

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.

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How to create a social media crisis management plan

Agility PR Solutions

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for.

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Reputation Management and Digital PR

The Proactive Report

By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture.

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Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Sponsor United Makes A Splash With Funding Round

ImPRessions - Crenshaw Communications

Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in.

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6 social media predictions to guide your 2023 strategy

PR Daily

What we might expect in the year ahead. Social media is constantly in flux. As platforms continuously work to enhance their users’ experiences, brands must be prepared to adapt.

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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. However, the list seems flawed on many levels.

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Should you leave Twitter? 5 questions social change organizations should consider

Agility PR Solutions

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform.

Twitter 142
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

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Real estate branding with PR

Ronn Torossian

Real estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable. PR is mainly about maintaining a relationship between a business and the public.

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PR Tips For Nailing Your Next Business Presentation

ImPRessions - Crenshaw Communications

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience.

Meeting 156
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How earned media drives consumer behavior: Relevance and headlines

PR Daily

Part 2 in a series from Onclusive based on an analysis of more than 100,000 articles. Last week, I wrote about some unexpected insights into the relationship between publication authority (reputation and reach) and consumer behavior.

Consumer 160
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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How PR Can Support Different Business Functions

Remote PR Jobs

Public Relations holds a unique power - it’s one business unit that truly supports every other business function within an organization. From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service.

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Tips and tactics for driving SaaS PR campaigns in 2023

Agility PR Solutions

Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales.

Software 141
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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

If there’s one thing Reach Plc has, it’s, well, reach. The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK!

Reddit 131