December, 2022

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Five Tips For Managing Tricky Clients

ImPRessions - Crenshaw Communications

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance.

Pitching 156
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Press Release Quotes Don’t Have To Be Bad: A PR View

ImPRessions - Crenshaw Communications

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote.

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10 Media Relations Predictions to Watch in 2023 | Business Wire

Business Wire

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth.

Retail 170
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Top 5 Intake Questions to Ask Potential Clients

Remote PR Jobs

Businesses and Agencies. Jobs Database. About. GET JOBS. Login. The Top 5 Intake Questions to Ask Potential Clients. business. public relations. Dec 12, 2022. Clients across the board may be eager to start working with you – but do you want to work with them?

Privacy 219

More Trending

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How to take your measurement to the next level in 2023

PR Daily

This should be your big new year’s resolution. The Barcelona Principles sounds like some kind of United Nations agreement. But it’s actually a set of simple, practical guidelines to help all communicators better measure their efforts and communicate their results.

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We asked ChatGPT to write an article and a press release. This is what happened.

PR Daily

One went really well. The other went way off the rails. Everyone is talking about ChatGPT , a free, open-source AI tool that allows you to use natural language chat with a friendly robot who will find information for you, write content and more.

Writing 156
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5 tips for finding and recruiting top-notch PR writers

Agility PR Solutions

If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get better results.

Writing 132
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Audience Analytics and Tracking – The PR Secret Sauce

The Proactive Report

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking.

Analytics 207
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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The IPO and IR Outlook for 2023 | Business Wire Blog

Business Wire

It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community.

Blogging 279
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Examples of Great Brand Repositioning Strategies

Ronn Torossian

There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected.

Examples 195
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it.

Marketing 169
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Brands and fans in sport & entertainment in 2023

The Resolution Blog

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment.

Sports 156
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Embracing the metaverse: A bold way to improve customer experiences

Agility PR Solutions

There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business.

Company 155
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Is It Time to Leave Twitter? PR Pros Weigh In

Prowly

You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you?

Twitter 194
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Easy Trick to Land in the Media

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups.

How To 130
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ROI of Influencer Marketing Campaigns

Ronn Torossian

Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment.

Marketing 195
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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The 13 Most Popular Blog posts on Sword and the Script in 2022

Sword and the Script

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022.

Blogging 146
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Legit hangs onto the top spot in our November Facebook publisher rankings

NewsWhip

Legit just about hung onto its ranking as the top publisher on Facebook, holding off a strong challenge from The Daily Mail in November. .

Facebook 124
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Journalists speak out: As pressures intensify, media need better quality and accuracy from PR

Agility PR Solutions

In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here.

Survey 141
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PR Daily’s top 6 trends for 2023

PR Daily

Making predictions for the last three years has been pretty pointless. But let’s try anyway. This decade has been a chaotic blend of pandemic, social upheaval and seismic shifts in how we work, communicate and, well, live.

Trends 163
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

(This article originally appeared in O’Dywer’s PR.). It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world.

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Creating an Effective Thought Leadership Strategy

Ronn Torossian

What used to be considered as a way for companies to reach other members of their industries in the past, has evolved into a very important strategy for developing a company and its brand.

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Why Video is Vital in 2023

The Proactive Report

By Cokey Falkow, Content Strategist for Meritus Media. Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available.

Report 151
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Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI

Culpwrit

Time flies: Culpwrit is wrapping up its 14th year and nearing 1,500 posts. It was the early spring of 2008 when three interns led by Kevin Saghy pitched the idea of this blog to yours truly, who at the time headed the Chicago office of Ketchum.

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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The PR risks of sending too many emails—which brands top the list?

Agility PR Solutions

Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all.

Brand 137
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The key to organizational resilience is next-level internal comms

PR Daily

Internal comms has grown so much in the last few years. Now it’s time to push even further. Over the past few years, organizations around the world have had to navigate a variety of significant external challenges.

Internal 160
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5 Tips for Content Marketing Success in Fiscal Year 2023

Contently

The new year brings an opportunity to step back and reflect on your accomplishments. Take inventory of what you’ve done, celebrate your successes, and evaluate what you should change.