December, 2022

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Five Tips For Managing Tricky Clients

ImPRessions - Crenshaw Communications

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners. But as every agency or in-house PR person knows, there can be bumps in any relationship.

Pitching 156
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Press Release Quotes Don’t Have To Be Bad: A PR View

ImPRessions - Crenshaw Communications

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re delighted to announce this partnership,” is a typical CEO comment.

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10 Media Relations Predictions to Watch in 2023 | Business Wire

Business Wire

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises. The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media.

Retail 170
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Top 5 Intake Questions to Ask Potential Clients

Remote PR Jobs

Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.

Privacy 264

More Trending

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5 tips for finding and recruiting top-notch PR writers

Agility PR Solutions

If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get better results. Read on to learn how you can find […]. The post 5 tips for finding and recruiting top-notch PR writers appeared first on Agility PR Solutions.

Writing 155
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Audience Analytics and Tracking – The PR Secret Sauce

The Proactive Report

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or marketing.

Analytics 246
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The IPO and IR Outlook for 2023 | Business Wire Blog

Business Wire

It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community. Geopolitical turmoil, the ongoing COVID-19 pandemic, a soaring US dollar, supply chain disruptions, and other factors drove inflation and reduced consumer confidence, resulting in value destruction in the hundreds of billions of dollars.

Blogging 348
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Examples of Great Brand Repositioning Strategies

Ronn Torossian

There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That’s why one of the best ways for companies to learn all about brand repositioning is by the example of some of the most successful brand positioning from companies in the past. […]. The post Examples of Great Brand Repositioning Strategies appeared first on.

Examples 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is It Time to Leave Twitter? PR Pros Weigh In

Prowly

You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures. In this article, we consider the current […].

Twitter 239
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Brands and fans in sport & entertainment in 2023

The Resolution Blog

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former ‘head of global football content’ at Budweiser and ‘head of content’ at West Ham United, Amar has helped grow audiences across multiple platforms by truly understanding fans and creating content strategies that resonate.

Sports 156
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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

(This article originally appeared in O’Dywer’s PR.). It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption.

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Embracing the metaverse: A bold way to improve customer experiences

Agility PR Solutions

There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business. At its most basic, the metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays on our real […]. The post Embracing the metaverse: A bold way to improve customer experiences appeared first on Agility PR Solutions.

Company 189
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why Video is Vital in 2023

The Proactive Report

By Cokey Falkow, Content Strategist for Meritus Media. Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now.

Video 162
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ROI of Influencer Marketing Campaigns

Ronn Torossian

Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions and sales, and more, have significantly increased for companies that managed to invest in successful influencer […].

Marketing 195
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Easy Trick to Land in the Media

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!

Media 130
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Legit hangs onto the top spot in our November Facebook publisher rankings

NewsWhip

Legit just about hung onto its ranking as the top publisher on Facebook, holding off a strong challenge from The Daily Mail in November. . Once again, engagement was largely lower than it had been in October , with most of the top publishers seeing fewer interactions with their content in November than they did the previous month. . Here are some of the key takeaways for November: .

Facebook 148
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Why ChatGPT Is Causing Excitement and Raising Alarms

PRSay

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. As CNET reports , the bot called ChatGPT lets you type questions, which it then answers in conversational, if somewhat stilted language, derived from information on the internet.

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Journalists speak out: As pressures intensify, media need better quality and accuracy from PR

Agility PR Solutions

In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here. With the battle for reader attention stronger than ever and the media landscape itself continuing its slide […].

Media 166
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Visual Content Trends for 2023

The Proactive Report

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand times more than with words alone.

Trends 147
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Creating an Effective Thought Leadership Strategy

Ronn Torossian

What used to be considered as a way for companies to reach other members of their industries in the past, has evolved into a very important strategy for developing a company and its brand. Thought leadership has managed to become a very valuable tool in the public relations toolbox, that any company can use, as […]. The post Creating an Effective Thought Leadership Strategy appeared first on.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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The Wrap-Up: Our Experience at the PRSA ICON 2022 Conference

Prowly

Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, an annual event hosted by the Public Relations Society of America (PRSA). We were more than happy to join them all there because we just had to celebrate and support the return of PR events! What are PRSA and […]. The post The Wrap-Up: Our Experience at the PRSA ICON 2022 Conference appeared first on Prowly Magazine.

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Impostor syndrome with Kris Kelso | On Top of PR

Axia PR

In this episode, Kris Kelso, keynote speaker and CEO of The Kelso Group, joins host Jason Mudd to define what impostor syndrome is, what the opposite of impostor syndrome is, why impostor syndrome is common, how the Peter Principle relates to impostor syndrome, and how to combat impostor syndrome. Tune in to learn more!

Groups 112
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What’s Trending for 2023?

PRSay

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. Reevaluating Twitter. The news coming out of Elon Musk’s Twitter is ever-changing, but the latest Cliffs Notes about the social media platform might read: Advertisers are bailing, the Anti-Defamation League has reported a spike in bigoted slurs on the site (a charge that Musk denies)

Trends 125
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The PR risks of sending too many emails—which brands top the list?

Agility PR Solutions

Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase loyalty, and grow their customer bases and profits, whatever platforms they […]. The post The PR risks of sending too many emails—which brands top the list?

Brand 161
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI

Culpwrit

Time flies: Culpwrit is wrapping up its 14th year and nearing 1,500 posts. It was the early spring of 2008 when three interns led by Kevin Saghy pitched the idea of this blog to yours truly, who at the time headed the Chicago office of Ketchum. That winning pitch was more life changing than… Continue reading Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI.

Internal 116
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Thought Leadership Basics for Businesses

Ronn Torossian

Thought leadership allows companies to develop their brands and position themselves as industry leaders. This is because a lot of people tend to trust, as well as rely on the ideas that thought leaders share in the markets that interest them, which means that these people become the go to resources for others, looking for […]. The post Thought Leadership Basics for Businesses appeared first on.

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Getting Started with Tech PR

Prowly

Have you heard the buzz? There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it – lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […]. The post Getting Started with Tech PR appeared first on Prowly Magazine.

Groups 104