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The Top 10 PR Strategies for Small Businesses

Doctor Spin

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

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No Contract, No Service – Why You Need to Get It In Writing

Solo PR Pro

One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract. It is vital to get it in writing to avoid misunderstandings about the scope and expected outcomes and, in severe cases, non-payment.

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 5 Essential Tips for Solo PR Pros Hiring Their First Employee

Solo PR Pro

The post includes a free members only ebook with comprehensive information. Develop a Comprehensive Job Description: Craft a well-written job description that includes a clear overview of your business and the role's purpose. The Ascent – The Complete Guide to Small Business Compensation. Is it time to hire help?

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The Top 10 PR Strategies for B2B

Doctor Spin

Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Here’s how you can write a 1-page strategy that fits one page—using the mythical battle between David and Goliath as an analogy: 1. corporate cringe ).

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40+ Blogs Marketers Should Be Following

PR 20/20

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. That way, if you get busy one week, you already have content lined up and ready to be published. Follow her on social media.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

Get it in writing! A free ebook from Solo PR Pro. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. So protect yourself in writing. Go get the ebook now. I love this idea!

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