Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence. Should You Be?

Writing 72

Writing eBook Case Study System 72

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We like the way American Express has built its online publication Open Forum , directed at small businesses. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. Write About a Newsworthy Topic. Remember to keep it succinct!

Writing 59

Writing SEO Google Local 59

Cision

MARCH 14, 2016

She writes that segmented email gets as many as 50 percent more clicks, and is sent to spam far less often. White papers, ebooks, webinars nd case studies have all been successful ways for businesses to entice prospects to give up their email addresses. Seize opportunities with timing. Friends first.

Enterprise 120

Enterprise Small Business Facebook LinkedIn 120

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. The business owner. Don’t leave that story up to interpretation; write it out and disseminate it to all departments. Rather than waxing on about your products, you’re telling the story of them.

Company 72

Company Storytelling Small Business eBook 72

Solo PR Pro

AUGUST 19, 2014

They also have full-sized business cards, post cards, flyers and other printed items – available in small quantities – that allow you to have a unique, professional presence (useful for clients, too!). Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running.

Tools 78

Tools eBook Print System 78

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Still there are obstacles in big brands that small businesses never encounter.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. It wasn't long before these small pictures were used to form written words. However, some straddle more than one type of mass communication.

Ethics 52

Ethics Communications Print Television 52