ZudePR

MAY 20, 2015

PRstack Ebook. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). Whither Now? He blogs too.

eBook 60

eBook Tools How To Case Study 60

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

JULY 31, 2019

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). A Clear Brand Message and Identity.

Marketing 68

Marketing SEO Guidelines eBook 68

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. But it had several advantages other than SEO. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Onclusive

DECEMBER 7, 2023

From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success. Indicating the effectiveness of influencer marketing efforts. Or, comms & marketing teams that produce their own lead generating content.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success. Indicating the effectiveness of influencer marketing efforts. Or, comms & marketing teams that produce their own lead generating content.

Measurement 195

Measurement Analysis Reputation SEO 195

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Explore SEO link building budgets You might not expect this one but it’s big! They are specialists. They love it.

How To 180

How To SEO eBook Measurement 180

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

Infographics 82

Infographics SEO eBook Google 82

Shift Communications

OCTOBER 8, 2015

This series walks through the components of an SEO audit. When it comes to sales and marketing (or anything really), a lot can be learned from our enemies – err, competitors. The same holds true for SEO. You’ll get a sense for what topics they regularly discuss and how it contributes to their overall SEO efforts.

SEO 60

SEO eBook Video Conference 60

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. Time for a blog post or eBook!).

SEO 60

SEO eBook Analytics Google 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

The Resolution Blog

MAY 11, 2018

A guide to SEO in PR’ Webinar recording covers: What Search Engine Optimisation is Why URL links in PR coverage affect SEO How SEO compares to Paid Search How PR can report on SEO Webinar originally went out live on Feb 23rd, 2018. An ebook on the digital future of public relations. This is a recording.

SEO 120

SEO eBook Data Measurement 120

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: Sarah is a UK-based blogger, content marketer, speaker and mom. It’s a versatile template that works well for both B2C and B2B marketers. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

PR 20/20

DECEMBER 14, 2022

This is a common question we hear as an inbound marketing agency. Editing old blogs allows you to refresh and revitalize what you may have written several years ago, all while adding updated information to keep your content recent and improving SEO. SEO-optimized. When it comes to SEO, keywords are incredibly important.

SEO 52

SEO Google Engineering eBook 52

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

Presspage

MARCH 5, 2020

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Its market cap is $14.3 Its market cap is $14.3 The approach has served the company well. billion, as of Oct. billion, as of Oct.

How To 59

How To Marketing Enterprise Data 59

PR in High Definition

MAY 28, 2019

Despite what the name may suggest, this has nothing to do with the infamous ride-hailing service, but it could help drive up your SEO. it seems he’s a pretty big deal in the US entrepreneurial and marketing world). And if you’d still like some additional advice, we’ve written a whole guide and eBook on SEO. Best of all ?

Tools 48

Tools SEO eBook Google 48

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

Ishmael's Corner

JUNE 21, 2020

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. There’s no real sign of how quickly such industry events might return.more.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR pros don’t need to know about SEO. Don’t miss your free copy of the latest #prStack ebook. How about a movement? Or do they?

eBook 120

eBook Google Tools Analytics 120

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 66

eBook Video YouTube SEO 66

PR Fuel

JULY 12, 2020

There are lots of benefits you’ll observe when you start using this marketing tool. Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Building trust in your brand gives you long-term SEO benefits that are invaluable.

SEO 74

SEO Engineering Web eBook 74

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. What if what we know in marketing is holding us back? All from a variety of sectors too.

Tools 136

Tools Publicity SEO Measurement 136

Cision

MAY 30, 2017

When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed.

Software 328

Software Customer Service Google Small Business 328

The Hoffman Agency

JUNE 22, 2020

There’s no real sign of how quickly such industry events might return and with them the opportunity for B2B marketers to utilize them for lead generation. B2B marketing lead generation during the Coronavirus pandemic. It’s something that we’ve seen our clients focus on. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Working alongside stakeholders like Marketing, Product, Commercial, and Customer Support, PR can get a complete overview of the business situation, and the markets or environments that you’re operating in. Assessing the situation.

eBook 60

eBook How To Measurement SEO 60

PR 20/20

SEPTEMBER 11, 2018

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. Did you miss this year’s Content Marketing World (or suffer from information overload)? This is worth doing in marketing.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. But let’s challenge that marketing assumption : what if businesses are instead giving up the chance to communicate with a C-Suite executive for life in exchange for a narrower list of MQLs ? Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. If your online marketing isn’t designed to drive traffic, you have a problem. You also know that most paid SEO tracking systems pull in Google Analytics data.

Measurement 100

Measurement Analytics Google SEO 100