Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. But this is SEO, not digital PR. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” You need an SEO professional. How should these distinctions be made? Getting links is one thing.

Digital PR 83

Digital PR SEO Engineering eBook 83

Shift Communications

OCTOBER 8, 2015

This series walks through the components of an SEO audit. The same holds true for SEO. You’ll get a sense for what topics they regularly discuss and how it contributes to their overall SEO efforts. Bear in mind not all content has to map back to your specific SEO keywords. The post Conducting an SEO Audit Pt.

SEO 60

SEO eBook Video Conference 60

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. Time for a blog post or eBook!).

SEO 60

SEO eBook Analytics Google 60

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Explore SEO link building budgets You might not expect this one but it’s big! They are specialists. With all PR measurement remember….

How To 180

How To SEO eBook Measurement 180

Onclusive

DECEMBER 7, 2023

Backlinks Tracking backlinks is highly important for SEO purposes as it measures the number of external websites linking back to your brand’s website. Not only is this good for your brand awareness efforts but is a good measurement to track and improve on to boost the level of credibility, authority, and SEO value generated.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Backlinks Tracking backlinks is highly important for SEO purposes as it measures the number of external websites linking back to your brand’s website. Not only is this good for your brand awareness efforts but is a good measurement to track and improve on to boost the level of credibility, authority, and SEO value generated.

Measurement 195

Measurement Analysis Reputation SEO 195

The Resolution Blog

MAY 11, 2018

A guide to SEO in PR’ Webinar recording covers: What Search Engine Optimisation is Why URL links in PR coverage affect SEO How SEO compares to Paid Search How PR can report on SEO Webinar originally went out live on Feb 23rd, 2018. An ebook on the digital future of public relations. This is a recording.

SEO 120

SEO eBook Data Measurement 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

JULY 31, 2019

Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies). Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well.

Marketing 68

Marketing SEO Guidelines eBook 68

PR 20/20

DECEMBER 14, 2022

Editing old blogs allows you to refresh and revitalize what you may have written several years ago, all while adding updated information to keep your content recent and improving SEO. SEO-optimized. When it comes to SEO, keywords are incredibly important. What is the purpose of a content edit?

SEO 52

SEO Google Engineering eBook 52

PR in High Definition

MAY 28, 2019

Despite what the name may suggest, this has nothing to do with the infamous ride-hailing service, but it could help drive up your SEO. We’re sure that you will all be aware of the likes of Moz for your SEO needs but Ubersuggest hopes to take this one step further. What content are people actually reading and sharing? Best of all ?

Tools 48

Tools SEO eBook Google 48

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 65

eBook Video YouTube SEO 65

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. PR pros don’t need to know about SEO. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. We’ve been hanging out with the super smart guys behind this. Or do they?

eBook 120

eBook Google Tools Analytics 120

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

PR Fuel

JULY 12, 2020

Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. Building trust in your brand gives you long-term SEO benefits that are invaluable.

SEO 64

SEO Engineering Web eBook 64

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. While brand awareness isn’t exactly the easiest thing to measure, you can track your website’s traffic, SEO, and share of voice on both traditional and social media. Assessing the situation. Setting up goals and objectives.

eBook 60

eBook How To Measurement SEO 60

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Cision

MAY 30, 2017

But firstparty reviews (customer reviews located on your own website) are just as important, especially now that Google is using first-party review volume as an organic SEO ranking factor. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Software 328

Software Customer Service Google Small Business 328

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. The need for this will only increase. Need help keeping up? Derek Lyons. Contact us today!

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. If you enjoyed this post, you might also like: 33 Statistics Summarizing the Year in PR, Content Marketing, Social Media and SEO . Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It covers everything from SEO and improving writing to influencer identification and content curation.

Tools 60

Tools eBook SEO Blogging 60

The Resolution Blog

MAY 12, 2017

Google tracking links in articles You can find out more about the power of links in coverage and Google search visibility in my eBook ‘ PRs Digital Resolution ’. The greater visibility in search means more people will see it, engage and purchase. If you’re still not clear watch this video for a recap: Yay!

Analytics 120

Analytics Google eBook Training 120

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. This post was published today on the #PRstack website. A few years ago I felt like a dinosaur. Whatsmyserp.

eBook 68

eBook Engineering Tools Case Study 68

PR 20/20

OCTOBER 27, 2020

SEO recommendations to inform content strategy. HubSpot’s existing AI enables some SEO and content optimization use cases. Generate content at scale using natural language generation models to fully or partially create blog posts, ebooks, press releases, email copy and website content. Email data capture. Content Optimization.

How To 59

How To Marketing Enterprise Data 59

Critical Mention

JUNE 26, 2019

Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR 20/20

MAY 22, 2018

With their tagging and organization features, you’re always sourced: create a new Evernote notebook for every blog post, ebook or content offering, or add a reminder to Google Keep notes to make your thoughts more action-oriented. Small SEO Tools. Sound like a lot of work? Keep in mind, you’re also planning for the future.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Meaty, comprehensive guides are fantastic lead generation tools.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! No registration required for this beauty of an eBook. Can’t get any closer to the source than that, right?

eBook 100

eBook Digital PR Handbook Content Marketing 100

ReimaginePR

OCTOBER 10, 2016

SEO Benefits. For example, urge them to visit your website to download your free, relevant ebook. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect.

Video 120

Video Strategy YouTube Marketing 120

Polaris

APRIL 14, 2015

I like to leave SEO to the end—it helps ensure I’m writing for real people, not robots. If you need help with business blogging, download our free eBook, The Fundamentals of Business Blogging. On Facebook, photos capture more shares and an incredible 87% interaction rate from people who liked your page. 8: Optimize for Search.

Writing 100

Writing Blogging eBook Google 100

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Beyond PR

MAY 30, 2017

But firstparty reviews (customer reviews located on your own website) are just as important, especially now that Google is using first-party review volume as an organic SEO ranking factor. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Software 45

Software Customer Service Google Small Business 45

Contently - Strategy

DECEMBER 14, 2022

Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. Identify and Address Audience Needs with SEO Tools. Then, build a specialized team to execute your strategy from ideation to distribution.

Strategy 70

Strategy SEO Analytics Content Marketing 70

Presspage

MARCH 5, 2020

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

Sword and the Script

NOVEMBER 29, 2022

Most applicants cited SEO as their only distribution channel. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing. Keep doing you!

Content Marketing 120

Content Marketing B2B Marketing eBook 120

PR 20/20

JANUARY 19, 2023

guide, ebook). The following are examples of content marketing efforts your buyer personas can support Blogging. Email marketing. Influencer marketing. Pillar pages. Lead gen assets (e.g., How to create buyer personas If you’ve made it this far, it’s safe to say you’re a buyer persona professional.

Content Marketing 78

Content Marketing Marketing eBook SEO 78