ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Consistency and quality are key when building a reputation as an industry authority. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. You must focus on managing your online reputation and getting your message to the right audience by consistently creating and publishing quality content.

Trends 118

Trends Leadership Measurement B2C 118

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas. It encompasses feedback, suggestions, concerns, and insights from the staff. Horizontal.

System 52

System Employee Meeting Internal 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. What are the cost and revenue metrics that will make the program meet goals?

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. Learn more: P.T. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Public Relations Sydney

NOVEMBER 16, 2014

These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Local 90

Local Social Media eBook Meeting 90

Presspage

AUGUST 15, 2017

the importance of online reputation management. thought leadership. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of measurability. contributors.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Offer consumable content …. And long-form content. Don’t create custom hashtags.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Subscribe now and get a free ebook on how to get better PR ideas ! Suggested Reading Michelli, J. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Combine it with other articles for an ebook. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. Spin Sucks ( @SpinSucks ): Digs into PR topics, along with all things marketing (customer experience, reputation management, etc.).

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. We’d each penned a chapter. And we were questioning why. Scott’s a nice guy.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: On that Road to Damascus moment) I went on an eBook-writing blitz in 2015 where I wrote and self-published one bite-sized eBook daily for three months straight. You're the watcher of the distraction-based feeling. (On

Writing 114

Writing Social Media SEO Blogging 114