Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

JUNE 8, 2021

Provide polls and downloads to drive engagement. ON24 says “70% of all webinars in 2020 offered resources for attendees to download or engage with.” It can be freely downloaded with registration here: ON24 Webinar Benchmarks 2021. The report suggests 2:00 p.m. Eastern time “as it avoids most conflicts on both American coasts.”.

Survey 93

Survey B2B Report Video 93

Business Wire

FEBRUARY 2, 2018

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Download our free social sharing white paper to learn how to leverage social channels for business news amplification. Implementation Tip! Not sure how to start this?

Facebook 178

Facebook Community Advertising Advertising 178

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Brand 71

Brand Branding Marketing Facebook 71

Bianchi Biz Blog

JANUARY 21, 2021

According to Kleiner, a visitor enters a virtual lobby, which is designed based on Freudenberg’s familiar trade fair look. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. It contains large-scale images, video screens and colorfully lit tables.

Automotive 70

Automotive Training Travel Meeting 70

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. It can be downloaded with registration here. To be clear, I’m not saying metrics are not important because they do have a useful purpose. However, looking too closely at the metrics is akin to not seeing the forest for the trees. Talk to Us !

B2B 64

B2B Report Marketing Survey 64

PR 20/20

FEBRUARY 7, 2019

And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. I went in really against trade shows because it’s against the inbound marketing way, but it really proved out that it was critical for our market. That was what led to that determination of our marketing mix.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

FEBRUARY 14, 2017

The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Registration is required to download the full report: The 2021 Buyer Preferences Study: Reconnecting with Buyers. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100

Cision

MAY 27, 2015

Others, like Fast Company , create theirs as a PDF for easy downloading or even printing. On the other hand, if you frequently hand out paper copies of your media kit at a trade show, it can simplify things to have a single PDF you can use both online and offline. You’ll have to decide which works better for you.

Media 120

Media Trade Shows Print Advertising 120

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), This might include targeting visitors from a new industry/vertical to grow market share, or an X percentage increase in whitepaper downloads to improve the sales pipeline. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Beyond PR

MARCH 28, 2016

An upcoming trade show you’re excited about participating in? Get more tips that will ensure your message is well-received by downloading our Quick & Easy Guide to Sharing Your Press Release with the World. Coordinate with your product, sales, and other teams to produce content your target audience will care about.

Engineering 40

Engineering Trade Shows Infographics Twitter 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. Download our guide Redefining Newsworthiness: New Opportunities to Earn Media & Attention to get more tips that will help connect your brand’s story with journalists, bloggers and other influencers.

Media Relations 40

Media Relations How To Media Conference 40