Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?”

Survey 98

Survey B2B Marketing Trade Shows 98

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. We'll be relied upon to help guide the flow of the text being used and when the chatbots should pass the conversation over to human employees.”. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip! Not sure how to start this?

Facebook 177

Facebook Community Advertising Advertising 177

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Full campaigns that feature email signatures of employees who no longer work for your company. Download a Workflow Audit Template. You can download a free workflow audit worksheet to start your own audit.

How To 113

How To Trends Trade Shows Data 113

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Brand 71

Brand Branding Marketing Facebook 71

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. Read on to see how Ellie has helped to build marketing programs from startup to scale-up.

Marketing 74

Marketing SEO Trade Shows Technology 74