Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

Public Relations Sydney

DECEMBER 7, 2014

Keep on pitching Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

eBook 90

eBook Newspapers Social Media Pitching 90

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. Fifty years later the newspaper industry adopted the word to refer to “a unit of writing that can be used over and over without change.”

Writing 100

Writing Blogging Newspapers Travel 100

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1. ” 7.

Wikipedia 103

Wikipedia Writing Video Report 103

PR Fuel

MAY 13, 2021

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Journalists receive hundreds of PR pitches every day. They won’t have to worry about visiting a link or waiting for a document to download. The journalist can transition from reading your pitch to reading your press release.

How To 72

How To Pitching Writing Social Media 72

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. It is important to remember your audience receives information daily from numerous publications, the more you pitch to, the greater chance your story will be published.

Pitching 40

Pitching eBook Strategy Newspapers 40

Beyond PR

APRIL 8, 2016

If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Who does it impact? Package the story.

Communications 40

Communications Media Pitching Radio 40

Solo PR Pro

FEBRUARY 11, 2016

However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Perfecting the pitch. Use these steps to guide you in pitching the media effectively and with a clear sense of purpose for maximum impact: Research the targeted publication. Next steps.

How To 40

How To Guidelines Pitching Writing 40

Bad Pitch Blog

MAY 17, 2009

A journalist or a blogger who is working off nothing more than a quick pitch doesn’t have real knowledge, any time, or enough interest to figure out the answers for you. Whatever – whatever - you do, don’t pitch a story without any substance, which I call “The Pitch That Cried Wolf.” You’ve baked a fairly decent press kit.

Pitching 53

Pitching Report Newspapers Corporate 53

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Conversely, don’t disregard publications that aren’t currently covering your niche.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

OCTOBER 10, 2023

The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index. Image credit: DALLE, “ an impressionist painting of a newspaper blowing through Times Square ” The post Trust issues: the one reason buyers give B2B content a letter grade of “D” appeared first on Sword and the Script.

B2B 133

B2B Case Study Survey Content Marketing 133

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? There are even templates you can purchase and download online. Newspapers? Most newspapers and digital news sites include author names near the top of the story. million businesses nationwide. It starts with a media list.

Media 52

Media Newspapers Pitching Blogging 52

Cision

MAY 18, 2017

If you think about how those who used to wake up to read the newspaper are instead looking at their Facebook notifications first thing in the morning, you can understand how valuable social signals are and how they allow you to gain mindshare, which will be an invaluable asset in developing relationships that lead to business. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Where to start: 224: 8 Big Content Marketing Predictions for 2020.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MAY 18, 2017

If you think about how those who used to wake up to read the newspaper are instead looking at their Facebook notifications first thing in the morning, you can understand how valuable social signals are and how they allow you to gain mindshare, which will be an invaluable asset in developing relationships that lead to business. Retweet a user.

How To 57

How To Instagram Social Media LinkedIn 57

Beyond PR

MAY 17, 2018

Download the 2018 Global State of the Media Report. Send More Multimedia in PR Pitches. We have not yet relied on video to tell the whole story for a brand or pitch, but we like the opportunity to include it in our repertoire when we have the resources to produce or supplement content,” she says. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

PR Fuel

SEPTEMBER 4, 2018

Think of the last time you pitched to somebody in person. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: [link]. That’s not to say you shouldn’t be excited so it comes across in your writing.

Writing 45

Writing Report Education Company 45

The Proactive Report

SEPTEMBER 17, 2014

In the past, circulation figures included the concept that any magazine or newspaper was usually read by 2 or 3 people beyond the subscriber or buyer. You do need accurate reach and influence scores to make a list of good bloggers or news sites to pitch, but remember to take it a step further. Did they stay on the site or leave?

Measurement 113

Measurement Tools Newspapers Blogging 113