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Public Relations Review

PR for Anyone

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Additionally, you never know where they might end up.

Publicity 331
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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media relations isn’t sales.

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4 ways to improve your pitch’s subject line

Public Relations Sydney

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Here are some tips to creating an attention grabbing pitch subject line.

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5 tips to maximise your PR these holidays

Public Relations Sydney

Try incorporating holiday themes and sayings into your content and create holiday hashtags and images that can be used on social media to highlight your business while staying relevant. Plan ahead and prepare content for social media sites over the holiday period to ensure your audience is still engaging with your business.

eBook 90
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How to Submit a Press Release

PR Fuel

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Journalists receive hundreds of PR pitches every day. Check their social media coverage, too.

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